Kate Addy Email & Phone Number

Ohio, United States

Columbus, Ohio Area

Reynoldsburg, Ohio

• Implements marketing plans, including product positioning, campaign strategies, and market strategy insights
• Responsible for branding, advertising, trade shows, company events and promotional collateral
• Discovers strategic business opportunities through cross function collaboration with sales and HR
• Markets opportunity for revenue
• Provides product/service support in order to establish proper channels of information and communication
• Collaborates with management on media relations, business communications, and company PR

Worthington, Ohio

• Print collateral refresh: updating marketing materials with new verbiage and layouts

Columbus, Ohio Area

• Interpreted strategic marketing plans and created promotional materials that accurately reflected the plan goal.
• Managed workflow from concept development through execution and evaluation.
• Developed creative concepts.
• Coordinated trafficking of copy, images and materials to and from creative sources, and within marketing/editorial/production departments.
• Evaluated copy and art.
• Provided clear direction to copywriters, designers and production artists.

Columbus, Ohio Area

• Designed 48-page tabloid targeting multiple spring break destinations.
• Managed publication from concept to print, including ad creation and/or acquisition with each client.

Columbus, Ohio Area

• Developed/created product and sale logos, in-store display signage, advertisements and direct mail to introduce and promote the charter store.

Columbus, Ohio Area

• Sofa Express
• Designed and produced various promotional materials including: direct mail, circulars, inserts, ROP and magazine advertising, in-store signage, hangtags and sale logos.
• Collaborated on rebranding strategies, including development of new identity guidelines and various brand names, logos and collateral.
• Tracked and maintained internal/external project flow from concept to approval, then print and distribution.
• Monitored layouts throughout all proof stages for accuracy and brand standard enforcement.
• Assisted marketing director in the creation of tv/radio/print copy, as well as commercial shoots.

Columbus, Ohio Area

• Managed multiple projects, worked with cross-functional illustrative/photo/editorial teams to ensure project success within deadlines.
• Supervised internal and external resources, and established schedules.
• Approved imagery and illustrations for Spanish and Algebra publications, as well as ancillary workbooks.
• Oversaw final printing at press checks.

Columbus, Ohio Area

• Collaborated with three home building teams (Homewood, Trinity, and Ambassador) to promote individualized brand recognition via marketing collateral and advertisements.
• Studied house blueprints and recreated the plans and elevation renderings into workable files to be used in marketing materials, such as brochures and sale sheets.
• Designed print advertisements for local newspapers and real estate magazines, as well as company letterheads and business cards.