Lead B2B event strategy and management of key industry events for Instacart Business and Instacart’s top tier events such as ExpoWest, Shoptalk, NGA, and internal Brand Partnerships Sales Kickoff. Collaborate with cross-functional teams (sales, creative, comms, etc.) on program priorities and delivering on them.

Led operations for the Social team's integrated campaigns and partnerships with MrBeast, MaxEffort, product announcements and more. Achieved success on maintaining critical program elements through building customized frameworks and tracking cross-functionally. “Chief of Staff” + marketing strategy and operations consult to the Director of Social, leading a team of social-first strategists and storytellers to increase brand engagement and product awareness through creative initiatives. Armed Shopify Marketers with social insights and analytics to optimize and make data-driven strategic decisions by standardizing social media measurement across the Brand team.

Google I/O 2021 & 2022Events + Experiences Broadcast team program manager for the event livestream, digital platform distribution, and accessibility inclusionGoogle Cloud Next 2021Digital Engagement & Strategy program manager, supporting the Strategy Lead on event digital experience and post event insights while responsible for publishing content across all surfacesGoogle Cloud Next 2020 Supported the Experiential Lead on live event production, until the event pivoted to a digital 13 week program, cross-functional collaboration to publish and amplify content

* Built authentic, unforgettable live event experiences that brought world-class CBS Interactive brands like CNET, GameSpot, and CBS to life
* Developed and seamlessly executed high impact brand activations and high touch/concierge client hospitality programs at major industry and consumer events including CES, E3, Comic-Con, SXSWi, and The Masters* Worked cross functionally with teams such as Sales, Integrated Marketing, Editorial and Video Production and partnered with external clients and vendors to deliver programs that align with business objects that led to increased revenue

Created sales materials to drive revenue such as sales/biz dev pitches and online media kits, and created brand marketing such as corporate website design + copy and email newsletters. I also played a dual role as account manager across the Ad Sales and Strategy teams to track and execute cross-functional deliverables.

Sold and executed branding studies such as online ad effectiveness, media, cross-media, brand equity, and creative pre-testing. Served clients within the Pacific Northwest territory.

East Coast Consumer Sales team - secured incremental revenue, prospected for new business, strategized for long term account growth. Worked cross-functionally to create and manage custom ad solutions.

Global Accounts Team - serviced clients, resolved account issues, ensured total revenue recognition through proper campaign implementation and maintenance.

Esquire, Redbook, Town & Country Magazines Northwest Sales Associate. Created client proposals and look books, conducted share of market analysis, and planned client events to increase ad sales.