Kate Alger Email & Phone Number

Austin, Texas, Us

Responsible for driving the Customer Success Cloud strategy and developing the product direction. Responsible for articulating the current market problems, understanding the target customer prospects and competitive environment in order to ensure that the community is actively shaping the strategy. Responsible for the delivery of solutions that deliver customer value. Lead customer interactions to understand their top business issues, and how the solution is addressing their business processes. Responsible for guiding program execution and governance. Key member of the Product Management team, ensuring customer and partner requirements are incorporated into the products. Lead the priority investments to deliver on the promise of a cohesive end-to-end business process. Represent the CS Cloud product roadmap, strategy and vision in customer meetings and events. Organize and communicate the strategic direction of CS Cloud and investment priorities across the company. Drive Go-To-Market strategy and lead field enablement initiatives.

Wilmington, Ma, Us

Led the Customer Success team to develop a repeatable framework for scalable customer journeys, customer account lifecycle tracking methodologies, and communication tools across all Supply Chain Management solution lines and business segments, including Pharmaceutical Manufacturing, Retail, and Healthcare. Hired a high-performing team, enabling customer solution adoption and value realization. Created branded, personalized customer communication campaigns. Led global sales training.

Austin, Texas, Us

Led the Center of Excellence operations. Hired and managed over 100 global resources. Led the global strategy of Oracle’s automated upgrade to the cloud, “Soar to the Cloud”. Designed branding and GTM collateral. Developed automated data migration products and methods for eBusiness Suite, PeopleSoft & Hyperion to ERP, EPM, SCM & HCM SaaS Cloud Solutions. Achieved Consulting’s MVP award for performance & leadership. Led quarterly sales training and implementation lifecycle for multi-million dollar engagements. Led analyst relations resulting in favorable IDC & Gartner articles.

Austin, Texas, Us

Marketed and evangelized Oracle’s supply chain cloud solutions to extend Oracle’s brand value, raise product awareness, and drive market adoption. Worked across product strategy, corporate marketing, sales, alliances, and consulting to create consistent and compelling messaging, joint partner ecosystem development, and path to the cloud methodology. Trained Deloitte, Capgemini, PwC, and Accenture, on positioning and messaging. Led media and analyst relations to drive outreach to influencers including PR, pitches, Forbes articles, blogs, and social. Drove customer GTM programs and references for SCM Cloud. Developed content for nurture programs, bylines, media interviews, demand generation campaigns, and events. Led SCM for Demand Analytics and Adaptive Intelligence Applications. Trained global sales team, “Immersion Training”, mid-size, up-market, BDCs, Train-the-Trainer, and Quick Tour demos.

Denver, Co, Us

Led Product Management, Corporate Marketing, User Experience, and Customer Support. Led the brand strategy, product strategy, and roadmap for the transformation of Photobucket into a platform to enable print channel distribution. Created and redefined business lines resulting in 10x YoY revenue growth. Repositioned the company as a print e-commerce business. Led media & analyst relations, blogs, and social. Achieved over 96% customer satisfaction in print quality and ease of use. Secured strategic partnerships with Samsung and Verizon for the mobile print application distribution channel.

Denver, Co, Us

Led the product strategy and reinvention of Photobucket’s consumer photo service. Led the rewrite and rebranding of the web services and mobile applications, resulting in the stabilization and growth of a 10-year-old business. Led the development of Photobucket’s new consumer online subscription business, a cloud-based backup service for media. Implemented SCRUM agile methodology and user-centered design best practices. Acquired new companies. Promoted to CPO and CMO.

Broomfield, Co, Us

Implemented a new “Customer Experience” practice to differentiate Webroot’s Enterprise SaaS and Consumer product solutions in a commoditized market. Led a customer-centric approach to redesign the end-to-end customer journey, creating a holistic design strategy across all customer touchpoints, from customer awareness to customer advocacy. Led the cross-functional website design strategy from ideation to launch, focusing on the path to purchase. Created, designed, and delivered a new Enterprise SaaS Customer Advisory Board to drive Webroot’s SaaS strategy. Received feedback from CAB members, “the best and most creative customer advisory board I have been a part of.” Invited to be a member of the senior executive corporate market strategy and branding team. Developed marketing awareness campaigns and programs for the launch of the new website design. Led consumer GTM planning, SEO, funnel conversion, user retention optimization, and LTV.

Broomfield, Co, Us

Led the product portfolio and user experience for Webroot Software. Led the rewrite of the Webroot consumer product portfolio and integration of the SaaS enterprise cloud security solution. Implemented best practices in user-centered design, including developing a state-of-the-art user experience testing lab. Researched market and competitive landscape. Led design workshops from concept ideation to product launch. Led cross-functional design teams, including user data analysis, user experience, and interaction design, information architecture, navigation, workflow, and visual design. Developed the product requirement documents and functional specifications. Led the product development and product launch. Achieved PC Magazine’s Editor’s Choice Award for the user experience and visual design. Part of Webroot’s innovation team. Developed mobile security scanning application. Promoted to Director, Corporate Marketing.

Us

Led the product and market strategy for the Lumension Security SaaS product portfolio. Developed the Lumension Security Platform. Led acquisitions for Harris Vulnerability Scanner and SecureWave. Delivered an end-to-end integration and GTM strategy for the entire SaaS solution platform. Led the product and company rebranding. Managed over 70 employees across Market Strategy, Product Management, User Experience, Quality Assurance, and Release Management. Decreased time-to-market and increased revenue by implementing the SCRUM agile delivery framework that enabled the organization to innovate, scale, and accelerate product delivery. Worked with media and analysts. Presented at trade shows and conferences.

Walldorf, Bw, De

Directed global market strategies for a select mix of executive and board-level strategic initiatives and programs. Worked closely with the CMO and SAP’s senior executive marketing teams, to analyze organizational resource investments. Led market and brand alignment for SAP’s entry into the on-demand and mid-market spaces. Worked on the branding, messaging, positioning, and launch of SAP’s SaaS solutions. Product Marketing for SAP's On-Demand Products. Identified key differentiators for competition in the mid-market. Led Marketing alignment for SAP's On-Demand Products. Led SAP’s Global Marketing Leadership Summit in October 2006.

Walldorf, Bw, De

Directed the full product lifecycle for Khimetrics, a leader in the SaaS SCM demand intelligence market for large retailers and Consumer Packaged Goods (CPG). Delivered customer- and market-driven products and services to enable retailers to optimize assortment forecasts, pricing, promotions, and markdowns through the supply chain. Led product, Development, and Services teams. Brought new advanced analytical pricing and forecasting technologies to market, which were key drivers for SAP’s acquisition of Khimetrics in 2005. Worked with tier-one customers to ensure solution success. Integrated Khimetrics into the SAP NetWeaver® SCM platform, automating consulting services to deliver a complete end-to-end SaaS solution for retailers and CPG. Awarded SAP Top Talent, given to the top 2% of SAP employees.

Newcastle Upon Tyne, Gb

Led the product strategy and delivery of the SalesLogix and ACT! CRM product portfolio. Led the successful rewrite of the Award-winning ACT! software solution. Led the SalesLogix Customer Advisory Board. Led the ACT! Certified Consulting User Group.

Austin, Texas, Us

Led the product strategy and delivery of Oracle’s product portfolio of solutions for large, highly distributed mission-critical systems including Backup and Recovery products. Managed Oracle’s Backup Solutions Partner Program and the development of OEM partnerships. Led Oracle's Customer Advisory Board. Presented at conferences.

Industrial And Product Design

Bachelor Of Arts - Ba