Kate Anderson

Kate Anderson Email and Phone Number

Insights into transformation - CEO SGFE & Founder morph b2b @ SGFE
Kate Anderson's Location
Greater Brighton and Hove Area, United Kingdom, United Kingdom
Kate Anderson's Contact Details

Kate Anderson personal email

n/a
About Kate Anderson

I equip global B2B organisations for ongoing change, by delivering bespoke, practical, insight-driven consultancy. I create solutions that remove the guesswork, avoid the myriad pitfalls, and drive successful, game-changing action.With over 25 years’ experience supporting leadership teams in designing, planning and implementing strategic change, I bring expertise in all major business trends: from portfolio management, diversification, digitisation and servitisation, to CX, channel and pricing strategy. I’m a trusted critical friend, adept in challenging constructively, and in helping businesses to acknowledge weaknesses, adapt skilfully and flourish commercially. While I thrive on the trickiest business challenges, I also excel in agile thinking, intelligent reframing, and transparent, resourceful working.I am a strong believer in the importance of inclusivity and diversity for business success. Different perspectives and challenge are critical to sound business decision making – if all you have in your toolkit is a hammer, everything looks like a nail. I am non-hierarchical in my approach and keen to encourage stakeholder participation and involvement in decision making as this is critical to buy-in, commitment and successful execution. I am a hands-on communicator, equally happy communicating with the CEO or the newest apprentice.

Kate Anderson's Current Company Details
SGFE

Sgfe

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Insights into transformation - CEO SGFE & Founder morph b2b
Kate Anderson Work Experience Details
  • Sgfe
    Chief Executive Officer
    Sgfe Sep 2023 - Present
    London, Gb
  • Sgfe
    Associate
    Sgfe Aug 2021 - Sep 2023
    London, Gb
    SGFE is a tight-knit family of business coaches, consultants and entrepreneurs. SGFE has worked with hundreds of national and international enterprise & SME businesses spanning across industries to set and implement successful growth, funding and exit strategies. The team achieves success through our proven and unique blend of coaching and consulting, and firmly believes in using both a commercial and cultural approach.
  • Morph B2B
    Founder
    Morph B2B Dec 2020 - Present
    Pioneering business consulting devising and executing successful research and transformation solutions for a portfolio of global corporate clients, including 3m, Ahlstrom-Munksjö, Canon, Infineum, HP and Sage and SWM International. Particular experience in B2B tech and industrial businesses, notably high performance chemicals and specialist materials. Industry authority on research into global value chains and emerging markets.
  • Breaking Blue
    Managing Director
    Breaking Blue Jan 2013 - Dec 2020
    Leading a team of 40+ consultants to provide insight that supports strategic planning and implementation, with unchanging focus on addressing the real questions, delivering transformative change, and adding genuine value. I provided both hands-on account management and consultative direction to crossfunctional senior leadership teams, helping them to realise what they’ve learned and judging what their strategy needs ‘next’As Managing Director I led the team through mergers, rebranding, relocation, diversification, re-focus and restructures, maintaining the business and its equilibrium through continuous times of change, engaging the team during implementation, and ensuring they feel supported as they adapt. I ensured we had a clear understanding of our own values, and that these were layered through our approach and ways of working. In 25 years with the business, neither I nor my role stood still
  • Breaking Blue
    From Research Consultant To Joint Managing Director
    Breaking Blue Jan 1995 - Jan 2013
    Rapid promotion from Senior Research Consultant to Board Director before 30, following significant sales and lots of hard work!· Responsible for many of our ‘firsts’ as a company and within the research industry. Led the earliest studies in Eastern Europe and BRIC. Introduced many of our clients to their first online and digital studies, and was at the forefront as capabilities developed within the sector. Responsible for introducing our contemporary and successful team-working style· Always actively searching for a way to make things work better and trial them: from my earliest days with the company I was a hands-on problem solver, sharing constructive feedback and suggestions that benefit the whole ecosystem
  • Fds International
    Research Executive
    Fds International Sep 1992 - Dec 1994

Kate Anderson Skills

Market Research Consumer Behaviour International Research Quantitative Research Customer Insight Segmentation B2b Focus Groups Channel Strategy Advertising Research Questionnaire Design Qualitative Research Management Consumer Behavior Marketing Research Marketing Strategy Business To Business Marketing Market Analysis

Kate Anderson Education Details

  • University Of Bradford
    University Of Bradford
    German And Spanish

Frequently Asked Questions about Kate Anderson

What company does Kate Anderson work for?

Kate Anderson works for Sgfe

What is Kate Anderson's role at the current company?

Kate Anderson's current role is Insights into transformation - CEO SGFE & Founder morph b2b.

What is Kate Anderson's email address?

Kate Anderson's email address is ka****@****rch.com

What schools did Kate Anderson attend?

Kate Anderson attended University Of Bradford.

What skills is Kate Anderson known for?

Kate Anderson has skills like Market Research, Consumer Behaviour, International Research, Quantitative Research, Customer Insight, Segmentation, B2b, Focus Groups, Channel Strategy, Advertising Research, Questionnaire Design, Qualitative Research.

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