Kate Aronowitz Email & Phone Number

San Jose, Ca, Us

Savannah, Ga, Us

Visit classes, review portfolios, and offer mentorship to talented SCAD students. Provide unique vision and expertise in collaborations with academic leaders to develop new curriculum design processes for the SCAD De Sole School of Business Innovation, School of Design, and School of Foundation Studies.

San Francisco Bay Area, Ca , Us

San Francisco Bay Area, Ca , Us

Palo Alto, California, Us

- Oversight of Design and User Experience organization, including Product Design, User Research, Content Strategy, UI Engineering and Communication Design teams.- Member of M-Team, a small group of cross functional executives overseeing company direction and strategy.- Close partner with Product Management and Engineering leadership.- Responsible for all day-to-day responsibilities, including hiring, allocation, performance evaluation, design quality and management team mentorship/guidance.Achievements:- With an intense focus on hiring the best of the best, grew the organization from 22 to over 200.- Shepherded key company acquisitions, including Hot Studio, Push Pop Press, Sofa, Daytum and Gowalla.- Established best practices for Content Strategy and User Research that led to increased design quality and user focus.- Sponsorship and support for Facebook’s Analog Research Laboratory.- Guest on The Today Show and Katie (Katie Couric), speaking about Facebook products.- Named Director of Brand, with focus on collaborating with top clients to unleash their creativity on Facebook.Honors:2014Fast Company, 1000 Most Creative People in BusinessNational Design Awards, JurorAIGA Justified Awards, Juror2013 Ad Age, 40 Under 40Fortune Tech Brainstorm, Panelist2012 Fast Company, 50 Designers Shaping the Future

Sunnyvale, Ca, Us

- Oversight of all user-facing design efforts for LinkedIn.com.- Collaboration with Product and Marketing executives to ensure a seamless brand experience for our users.- Day-to-day management of team - including career planning, project coaching and design mentorship.Achievements: - Grew team of three designers into a team of ten in first six months.- Established and integrated user research into the product development cycle.- Implemented a design review process, maintaining holistic design across the user experience.- Produced design visualizations for key areas of the site, including the homepage and new user experience.- Delivered design for major product launches, including Search Redesign, Company Groups, Company Pages, Events, LinkedIn Application Platform, Self-Service Ads as well as LinkedIn Recruiter.

San Jose, Ca, Us

- User Experience and Design point person for Adjacencies and New Businesses, including eBay Motors, eBay Express and Half.- Facilitation between businesses and Central UED, ensuring understanding and support for objectives, initiatives, and needs. - Evangelization of UED’s strategic value, approach, mission, initiatives, etc. - Day-to-day management of team - including career planning, project coaching and design mentorship.Achievements: - Successfully aligned and integrated a central design team into a cross-functional business organization. Results included increased respect for and usage of user-centered design methodologies.- Facilitated a strategy to reposition eBay Express, including an in-depth competitive analysis, voice guide, and recommendations to drive the brand promise into the user experience.- Developed guidelines and principals for cross-functional business design reviews, to begin in July 07.

San Jose, Ca, Us

- Oversight of all online marketing and merchandising deliverables, from conception to implementation.- Cross-functional partnership with Merchandising, Marketing, Product Management, Brand Management and Production to drive successful design and delivery of over 500 deliverables per quarter.- Development of yearly and quarterly organizational strategies, with focus on business prioritization, design innovation, process optimization, and building industry reputation. Achievements: - Played a key role in reorganizing the Visual Design group to form a specialized team of designers, dedicated to marketing and merchandising excellence. Results included an increase in quality, efficiency and client satisfaction.- Led redesign of all buyer directed marketing email from inefficient one-off designs to integrated campaigns and well-documented guidelines. Results included an increase in brand integration and outsourcing efficiency.

San Jose, Ca, Us

- Oversight of key business relationships, including client presentations, development of creative strategies and design direction. - Collaboration with other User Experience teams to drive design excellence and consistency through pattern definition and implementation.Achievements: Initiated and gained executive support for a yearlong roadmap of initiatives to design and implement global style standards for all online marketing materials.

- Art direction and design for all aspects of advertising and collateral (print, web, direct mail, trade show booths, brochures and corporate identity) for key B2B clients, including Sikorsky Aircraft, Otis Elevator and The Connecticut Opera.- Maintenance of extensive client contact through international travel and executive presentations.- Led redesign and repositioning of brand for major international airplane manufacturer (Fairchild Dornier). Proposed and designed the first integrated brand campaign for same client.

- Design of packaging, advertising and collateral for national herbal supplement product lines for sale in major national retailers (including Target, Wal-Mart and Walgreens).- Conceptual design for naming, identity and presentation of new product lines.- Worked on design team for company’s highest-selling product (Estroven), which can currently be seen in national TV advertisements and purchased at major national retailers.

Ba, Graphic Design

Education record