Kate Ballinger Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Key Projects:2024: Set up a Fees Rate Card and Calculator for all the Group M agencies2022: Developed a floodlight, audience and Google Tag Manager tracking document 2021: Set up an online form to brief in Ad Ops tasks so all requests were captured and completed in a timely fashion2020: Set up naming conventions with Google Docs which was adopted by all Group M agenciesContext & Achievements:Led both an in house and offshore Ad Ops teams, providing ongoing support to the investment team while training and developing new members Built and maintained strong relationships with Group M Digital Services, key stakeholders, creative agencies, and publishers to ensure timely and accurate delivery of creatives and campaignsOverall responsibility to design, implement and manage the ad operations processesDeveloped online briefing forms, campaign spec sheets, and client naming conventions, while maintaining databases for reporting, optimisation, and workflow managementManaged client website scoping, supplying tracking recommendations and implementing and managing floodlights and Google Tag Manager set upLiaised with technical teams to ensure that dashboard issues were identified and resolved

Auckland, New Zealand

Key Projects:2019: Set up naming conventions and campaign data with Google Docs to feed into the client reporting dashboards2019: Devised campaign checklists for all different types of campaigns2019: Implemented a new staffer induction and training manual and trained 4 new staff members Context & Achievements:Led the implementation and coordination of advertising processes, provided ongoing support, and developed internal processes, technical specifications, and a training manual for Ad OperationsLed a team of 5, training new members and managing workflow through daily Kanban sessionsCreated campaign spec sheets, managed client naming conventions and databases, optimised campaigns, and handled monthly client billingManaged relationships with clients, stakeholders, creative agencies, and publishers to ensure timely, accurate delivery of creatives and campaignsWorked with development and technical teams to ensure that dashboard issues were identified, prioritised and resolved as expediently as possible

Auckland

Key Projects:2015 – 2018: Managed the process for 2 advertising serving platform migrations, including publisher contact, tracking spreadsheet, internal updates and cross-over billing2013 – 2016: Created campaign-tracking spreadsheets that showed delivery, optimisations, monthly breakdowns and publisher costsContext & Achievements:Led yield management, including monthly yield reporting, publisher statements, invoice approvals, and issue resolutionManaged ad placements on local and international websites, initiated new ad locations, and oversaw partner site integrationBuilt strong relationships with clients, agencies, publishers, and teams to ensure timely creative delivery, inventory bookings, and campaign executionDirected campaign optimization, reporting, interactive video creation, and publisher performance improvementsDeveloped campaign benchmarks, streamlined processes, defined technical specs, and coordinated swift issue resolution with developersOversaw two ad platform migrations, contributing to product roadmaps and usability enhancementsManaged, trained and developed one direct report

Auckland

Context & Achievements:Trained staff on trafficking and systems, including OpenX, Litmus, and Site ManagerManaged ads on 20 websites and a network of 200 publishers, ensuring campaign delivery and issue resolutionSet up ad locations, managed inventory, and developed partner site integrationsCoordinated with clients and agencies for timely creatives, meeting deadlines, and optimizing campaigns and reportingCreated newsletters and polls, managed lead processing, and dispatched monthly network statementsBalanced OpenX reporting and developed processes and technical specifications while handling diverse tasks and projects

Responsible for placing advertising on 14 well known and popular New Zealand websitesResponsible for setting up and monitoring all advertising locations on these sitesLiaising and maintaining relationships with clients and agencies to ensure creatives are received on time and to specificationsResponsible for administration of Nielsen Online channel tracking for all ACP Media sitesWorking closely with the sales reps on proposals and campaignsManaging sponsorship and promotional projects to completionResponsible for updating and editing the content on the corporate websiteResponsible for trade marketing for the digital department Achievements -Responsible for setting up the ad locations for the relaunched Trader sites Implementation of Site Manager's booking systemResponsible for training new staff on Facilitate and Site Manager's booking systemInvolvement in development of processes and technical specifications Working to multiple deadlines

Dispatching and tracking sales orders and purchase ordersAccount reconciliation

Reception dutiesDatabase designDatabase entryFiling of paperwork

Licensing and invoicing of all sales ordersDatabase entryFiling of all sales orders once invoiced

Filing of paperworkDatabase entryDocument searches to find requested informationContractual agreements for supplied manuscripts Gaining permission to use figures and plates within manuscriptsDatabase design

Designing and implementing archiving systems for magazines, transparencies, CDs, archive copies and proofsDesigning and implementing internal usage procedures for transparencies, CDs and proofsSole charge of Trends image library containing more than 35,000 imagesCreating new revenue streams for Trends by renting and selling images totalling on average NZ$65,000 per year Liasing with clients for image needs for print, brochures, TV, flyers, HTML and the webProducing and maintaining editorial story databaseLiasing with contract publishers for the supply of editorial stories and images and being responsible for the delivery of the chosen materialAchievements -Constructing and implementing the first archiving system for Trends Publishing. Being involved in developing production systems and web based database systemsWorking to multiple deadlines - 56 annual publicationsIncreased responsibility through a shift

Certificate, Telephone Behaviour

Certificate, Level 1 Excel

Certificate, Level 1 Powerpoint

Certificate, Production Graphics

1 Year Part Time

Certificate, Visual Arts

1 Year Full Time

Education record