Kate Barchie Email & Phone Number

Basel, Baselstadt, CH

Built, implemented and scaled a standardized approach for a documented content strategy adopted by 100% of priority brands. Forging new ways of working to implement content strategy as a framework to ensure strategic alignment across marketing materials and experiences that ultimately drive behavior change. Establishing a standardized approach to content.

Milwaukee, WI, US

• Developing and implementing a Content Strategy to align to Northwestern Mutual’s unique value proposition and approach to financial planning.
• Leading a team of editors in creating content to fuel brand-to-consumer and advisor-to-consumer distribution channels including SEO, social media, enewsletters, Advisor websites, in-person tools and strategic touch.
• Ensuring content is infused with guidance and expertise that aligns to Northwestern Mutual’s approach to financial planning.
• Developing and implementing planning processes, cross-functional calendars, and narratives for greater enterprise coordination.

Lead content strategy team across Annuities and Life Insurance business. Partner with product marketing, paid media, research, communications, digital, social, SEO teams to create messaging, positioning and holistic content and promotional plans. Partner with analytics and digital to assess effectiveness and to optimize ongoing creation. Launch Annuities.

Newark, New Jersey, US

As the Content Strategist for the Individual Life Insurance (ILI) Group, I managed and cultivated a strong relationship with the in-house media agency. Together, we built award-winning, impactful media and content plans including ILI's first consumer-facing advertising campaign.

Lead account management and strategy, developing content strategy and program management to ensure execution was on strategy, on brand, on time and on budget. Spanned channels and audiences including retail, advisors, and 401k participants. Clients included Fidelity, T. Rowe Price, Lincoln Financial, and Girl Scouts. Content Marketing Awards: Winner of.

Launched first-ever Advisor to Client multi-topic Enewsltter and member of core team that launched new LInkedIn Platform for Advisors. Manage content strategy to ensure content is timely, aligned to business goals and of the highest editorial quality; support Advisors in effectively articulating their personal brands; identify content needs, based on.

Lead a client service team for custom publishing agency producing content such as magazines, e-newsletters, iPad apps, videos, segmented and personalized communications targeting retirement plan participants, advisors and retail investorsDevelop content strategies for blue chip clients to drive overall objectives which reflect personal finance and consumer.

Manage a client service team of five for SmartMoney’s custom publishing agency Develop marketing strategy and manage execution of magazines, catalogues, annual reports, prospectus wraps, online content, digital versioning, e-learning seminars and customized advisor newslettersOptimize resources and workflows across departments and projects Track and manage.

Account manager for strategic accounts producing communications for retirement plan participants and retail investorsResponsible for ensuring all client deliverables reflect the clients’ voice and support their evolving business and communications objectivesEstablish, track and actualize annual marketing budgetPlan and execute all promotional and client.

Account manager for financial services firms’ retirement plan participant newsletters; Establish workplans and manage all client communications; Coordinate editorial department, design department and vendor printers to produce quarterly newsletters

New York, New York, US