Kate Barchie Email & Phone Number

Basel, Baselstadt, Ch

Built, implemented and scaled a standardized approach for a documented content strategy adopted by 100% of priority brands. Forging new ways of working to implement content strategy as a framework to ensure strategic alignment across marketing materials and experiences that ultimately drive behavior change. Establishing a standardized approach to content planning to drive both effectiveness and efficiency. Consult on creative execution from audience research, to briefs, to concepts, to execution -in order to ensure the highest quality content and strategic alignment.

Milwaukee, Wi, Us

• Developing and implementing a Content Strategy to align to Northwestern Mutual’s unique value proposition and approach to financial planning. • Leading a team of editors in creating content to fuel brand-to-consumer and advisor-to-consumer distribution channels including SEO, social media, enewsletters, Advisor websites, in-person tools and strategic touch points throughout the customer journey. • Ensuring content is infused with guidance and expertise that aligns to Northwestern Mutual’s approach to financial planning. • Developing and implementing planning processes, cross-functional calendars, and narratives for greater enterprise coordination.

Lead content strategy team across Annuities and Life Insurance business. Partner with product marketing, paid media, research, communications, digital, social, SEO teams to create messaging, positioning and holistic content and promotional plans. Partner with analytics and digital to assess effectiveness and to optimize ongoing creation. Launch Annuities to fee-only RIA audience: Developed unique messaging grounded in Prudential expertise and solutions offering. Created plans to bring a 140 years+ brand to a new, highly targeted audience. Championed a whole new way to use data to target RIA audience across paid social, search and digital display."Conversations" Consumer Campaign: Leveraging audience insights and the power of humor, engage target audience and increase brand favorability and product consideration. Showcase real families discussing retirement, illness and life insurance. Campaign scored above benchmark for likability, product consideration and brand awareness. Was also leveraged across intermediary campaigns for Financial Professionals to use with their own clients.

Newark, New Jersey, Us

As the Content Strategist for the Individual Life Insurance (ILI) Group, I managed and cultivated a strong relationship with the in-house media agency. Together, we built award-winning, impactful media and content plans including ILI's first consumer-facing advertising campaign.

Lead account management and strategy, developing content strategy and program management to ensure execution was on strategy, on brand, on time and on budget. Spanned channels and audiences including retail, advisors, and 401k participants. Clients included Fidelity, T. Rowe Price, Lincoln Financial, and Girl Scouts. Content Marketing Awards: Winner of Agency of the Year - 2017Gramercy Institute: Most Valuable Partners in Financial Marketing - 2015

Launched first-ever Advisor to Client multi-topic Enewsltter and member of core team that launched new LInkedIn Platform for Advisors. Manage content strategy to ensure content is timely, aligned to business goals and of the highest editorial quality; support Advisors in effectively articulating their personal brands; identify content needs, based on client and field insights, relevance and impact to business goals.

Lead a client service team for custom publishing agency producing content such as magazines, e-newsletters, iPad apps, videos, segmented and personalized communications targeting retirement plan participants, advisors and retail investorsDevelop content strategies for blue chip clients to drive overall objectives which reflect personal finance and consumer trends and new channel opportunitiesResponsible for development of new business proposals and present at prospect meetings

Manage a client service team of five for SmartMoney’s custom publishing agency Develop marketing strategy and manage execution of magazines, catalogues, annual reports, prospectus wraps, online content, digital versioning, e-learning seminars and customized advisor newslettersOptimize resources and workflows across departments and projects Track and manage all billing, annual and monthly revenue reports and forecasting

Account manager for strategic accounts producing communications for retirement plan participants and retail investorsResponsible for ensuring all client deliverables reflect the clients’ voice and support their evolving business and communications objectivesEstablish, track and actualize annual marketing budgetPlan and execute all promotional and client retention efforts including sales sheets, mailings and conference sponsorshipsDevelop and execute client retention plans including client events, gifts, premiums and awards programs

Account manager for financial services firms’ retirement plan participant newsletters; Establish workplans and manage all client communications; Coordinate editorial department, design department and vendor printers to produce quarterly newsletters

New York, New York, Us