Kate Barlow Email and Phone Number

With over 25 years in digital marketing, I have extensive experience of driving digital transformations leading to significant business growth.At The CFO Centre, I led a co-ordinated series of enhancements covering content, technical, social and paid which cumulatively delivered a 40% rise in web leads and a 150% increase in site conversion rates. This required a drive for results through continuous improvement, creativity, and data-driven strategies. I balance the demand for lead numbers with a focus on quality and fit, to synchronise with our business strategy. I proactively seek opportunities to adopt best practices and apply robust governance in a complex environment.I excel in merging strategic insights with deep technical expertise to achieve digital growth aligned with business goals. I have a strong track record in optimising strategic relationships to create impactful, rewarding outcomes for all parties. This has been a key theme from my early career experiences with VC funded high-tech start-ups through to global organisations.Staying ahead in the rapidly evolving digital landscape fuels my passion. As a foundational member of the Meclabs AI Guild, I use MECLABS methodologies to drive higher conversion rates and utilise AI to enhance the human aspect of digital marketing. I love to seek out and leverage technology where it can achieve measurable success and enrich client experiences. To this end, I learn constantly, Let's connect to drive digital excellence together.