Works with global Fortune 500s, SMEs and High-Growth Start Ups on end-to-end marketing analytics solutions. This includes:• Analyzing the customer journey from end-to-end, helping to fill in the data road map and providing technical requirements to improve data tracking. I have years of experience bridging the gap between business stakeholders and engineering.• Developing data-driven CRO practices designed to add the most ROI to the business by focusing on testing meaningful hypotheses. Good CRO deepens your understanding of the customer.• Building robust marketing attribution models that can optimize advertising spend. I’ve helped companies optimize billions globally and a future without cookies does not phase me. • Developing scalable automations that get relevant data into the hands of stakeholders. I embrace AI and automation and have developed proprietary solutions for monitoring competitors, optimizing ads, and analyzing CRO performance. • Creating compelling data stories that inspire leadership teams to take action. I have been trained on the Duarte Data Story method. Primary tools include Excel, Powerpoint, Google Slides, Adobe Marketing Cloud, Google Analytics, Google Analytics 4, Google Optimize, , Google Tag Manager, Big Query, Looker, Google Cloud, Snowflake, Databricks, Hubspot, Salesforce, Shopify, Qualified, Monetate, Qualtrics, KNIME and Tableau.

Clickvoyant is an automated B2B analytics solution for small to medium enterprises and agencies. Our tool provide you with the same data-driven insights and data visualization a top-level analyst would provide - but at the click of a button. Export stakeholder-ready and editable PPT or PDF presentations in minutes. I lead the development of all analytics products and AI at Clickvoyant to through beta, which was used by ~500 businesses. Author/Inventor on software patents filed through 2023.

Digital customers are getting more savvy and less patient by the day. Site performance is a key and often overlooked aspect of customer conversion. As a Senior Consultant I use data from synthetic and real-user monitoring systems to help clients understand performance and the business impacts of website performance. Helps clients understand and develop data-driven solutions to user-impacting performance issues on site. Improving the business by using scalable analytics and advanced math to help the team more clearly identify and visualize meaningful trends and opportunities for clients to improve user performance. Uses expertise in behavioral analytics to better measure and illustrate the relationships between site performance and business outcomes

Educates and coachs clients and teams to actively identify opportunities for improvement according to business objectives. Makes recommendations to improve digital marketing effectiveness by analyzing data to maximize sales, profitability and growth. Serves as the measurement and analytics expert for digital projects by identifying reporting requirements, monitoring the reporting implementation, and evaluating post-launch metrics.Defines key performance metrics for user behavior and marketing effectiveness and identifies opportunities to connect onsite and offsite data using established data mining techniques or predictive analytics. Leads all advanced analytics projects.Recommends and implements tools that empower the client and team to get meaningful insight that leads to tangible actions. Ensures team is working as efficiently as possible to meet all deliverables. Primary tools include Excel, Powerpoint, Adobe Marketing Cloud, Google Analytics, XLMiner and Tableau.

Analyzes web, industry and third party data to understand and optimize site performance. Identifies key performance metrics and creates reporting strategies to increase efficiency and leverage analytics tools such as Excel, Adobe Discover, Site Catalyst, Google Analytics and Core Metrics. Empowers clients on how to communicate and understand advanced statistics by translating insight into action. Coaches and mentors team members to identify new ways to add actionable insight, improve reporting or add depth to analysis. Focus is on integrating principles of data mining, quality control and predictive analytics into web analytics. Currently helping key client transition web behavior data to dynamic ETL system.

Manager and creator of comprehensive business intelligence system. Developed insightful dashboards, reports and presentations designed to turn data into actionable strategy. Led development of eCommerce strategy across channels including content testing, mobile site, merchandising, TV, promotions, site experience, SEO, re-targeting, email and CPC. Achieved 20% lift in return on ad spend through data-driven strategy. Touched every component of the data collection process, from analytics implementation, to quality assurance and documentation, to enhancement and translation. Reported to CMO. Primary tools included Excel, Powerpoint, Tableau, Google Analytics, SAP and Business Objects.

Spearheaded development of $250k initiative focused on identifying and disseminating data-driven worksite wellness practices demonstrating a positive ROI to San Diego County Businesses. Worked directly with executives from more than 60 Southern California businesses including: Pfizer, Intuit, Jack in the Box, Harrah’s Resort and Casino, Bumble Bee Foods, and the County of San Diego. Served on three related committees with the San Diego Chamber of Commerce. Position required strong understanding of health insurance landscape, data analysis and digital analytics, marketing, and sales skills. Responsibilities included developing business plan, securing funding, organizing monthly meetings, creating reports, tracking results, and creating all branded material and interactive an website.

Sole manager in charge of developing 6-month county-wide cross channel health and wellness campaign. Worked in collaboration with 54 private and public organizational partners to develop ICANSANDIEGO, a multimedia social marketing diabetes and obesity prevention campaign targeting San Diego County. Secured $40,000 in funding for project and worked with partners to obtain $3 value in media exposure for every $1 spent. Responsibilities included: business plans development, sponsorship, branding, management of contracts and consultants, developing online media, public relations, oversight of 20 community events, digital analysis and project evaluation and presentation to County of San Diego. After conclusion, campaign was promoted as a model throughout California, largely sure to blend of online and offline engagement.

Responsible for leading all grant proposals and securing $2.5M in funds. Position required ability to tell compelling data-driven stories.

Lead on all grant proposals. Responsible for securing $500K in funds. Assisted with major fundraising events and donor research. Position required integrating medical research and personal stories into compelling data-driven proposals.