Kate Bastinelli Email & Phone Number

New York, United States

New York, New York, United States

Lead designer for the GNYHA Communications team, developing a wide variety of documents and publications, and maintaining strength and consistency across GNYHA’s brand and various sub-brands. Refined corporate style and branding guidelines to create a modern, unified brand across all print and digital applications. Designed unique branding for events and initiatives requiring corresponding but individualized design. Managed relaunch of company website, including hiring third-party vendor, conducting research, overseeing the build and transition of materials to new website, and managing announcements surrounding the launch. Managed ongoing development of additional features and troubleshooting, and daily upkeep of website postings and maintenance. Developed a successful plan to increase registered users and drive additional traffic to the website, resulting in a 53% increase in users, 59% increase in pageviews, and 38% increase in sessions.Responsible for organization social media presence. Increased Twitter followers by 92% and engagement by >800% over three years through targeted social media strategy. Managed daily membership-wide e-mail communications, focusing on developing more effective methods of communicating with GNYHA members. Encouraged staff adoption of a more modern e-mail sending format. Created branded e-mail templates and targeted HTML e-mail campaigns including corresponding micro-websites.Recorded, produced, and developed in-house video and podcast content. Worked with content owners to plan reoccurring segments and oversaw production from start to finish.Managed communications staff and projects. Participated in staff development trainings, presenting best practices lectures and joining in-house process improvement workgroups. Established and managed production schedules for large print and digital projects and daily in-house publications. Tracked audience metrics to determine effectiveness of communications.

Greater New York City Area

New York, Ny

Managed B2B marketing efforts for three varied markets: New York City, New Jersey/Philadelphia, and Maryland/Washington DC. Coordinated directly with sales team to create targeted marketing aimed at meeting sales goals. Responsible for yearly marketing budget and production schedule, including collecting monthly Co-Op funds from corporate partner.Developed and executed industry focused marketing campaigns spanning print, outdoor, web, and direct mail. Designed and produced all printed marketing materials in-house, refining and strengthening the CDS brand.Coordinated event marketing, including industry trade shows and conventions and localized educational seminars. Planned day-of events, managed preparation and day-of setup, and developed corresponding promotional materials. Demonstrated products and interfaced with prospective customers at events.Managed company online presence. Successfully developed an organizational social networking presence across Twitter, LinkedIn, and Facebook. Maintained and maximized consumer traffic through company website.

Coopersburg, Pa

Coopersburg, Pennsylvania, United States

B.A., Advertising, German

Activities and Societies: Phi Sigma Pi National Co-ed Honor Fraternity, Penn State Dance MaraTHON, Penn State Lion Scouts, Donald W. Davis.

Introduction To Front-End Development