Kate Beale Email & Phone Number

Santa Clara, California, Us

Craft content strategy that supports business objectives, amplifies brand messaging, and ensures the website is both a finely honed lead-generation platform for prospects and a valuable resource for customers Oversee web content creation, ensuring alignment with demand generation, corporate marketing, and product marketing efforts and consistency of brand messaging, voice, tone, and styleEvangelize the capabilities of the website to target users by role, region, product ownership, and company as well as partner with cross-functional teams on creating and promoting relevant content optimized for the webOversee company-wide information architecture and taxonomy, ensuring dynamic content is relevant across the corporate website, documentation, support, training, and communityUse Adobe Experience Manager (AEM) to build web pages; Adobe Analytics to measure impact; Coveo to optimize and curate internal site search results; and Brightedge, SEMrush, and Google Search Console to optimize content for organic search and measure success.

Santa Clara, California, Us

Redwood City, Ca, Us

Drove web content strategy, information architecture, content development, tone of voice, and style across 30 global sites in 9 languages as the company transformed from an on-premises to a subscription modelManaged collateral development and execution, working with product marketing, creative and content agencies, and contractors to continually improve quality and encourage best practicesCollaborated with designers, web developers, UX, product marketing, and subject matter experts to create, test, and optimize web pages, digital content, and interactive toolsWorked cross-functionally to ensure quality content with consistent and integrated messaging was delivered through streamlined processes

Redwood City, Ca, Us

Led Informatica’s Potential at Work global thought leadership program, targeting 6 personas, including CIOs, developers, enterprise architects, IT leaders, application leaders, and line-of-business sales & marketing leadersEngaged internal subject matter experts, customers, partners, industry experts, and analysts to create compelling awareness-building product-agnostic content; established editorial guidelines; and communicated best practicesAttracted premiere contributors, including top customers and influential partnersManaged end-to-end process, including content strategy, planning, budget, content creation, editorial guidelines, agency management, associated email campaigns, localization in 12 languages, reporting, and optimizationSyndicated and promoted content across social media, partner sites, influencer networks, and media sites

San Francisco, California, Us

Drove content strategy and development of global thought leadership program at leading enterprise data management company, which subsequently hired me to run program in-house (5/13 – 11/13) Managed content and community for crowdsourced ebook project focused on the future of enterprise technology for Fortune 25 technology company (12/12 – 5/13)

San Francisco, Ca, Us

Drove content strategy for AudiUSA.com website redesign in collaboration with UX, development, and creative teams

London, England, Gb

Oversaw content and pattern development for Your Knitting Life and Crochet Today! monthly magazines published by Coats & ClarkManaged print and online content development, processes, deadlines, budgets, and editorial calendar; wrote blogs and articles; and designed projects and wrote patternsRecruited and managed world-renowned knitting and crochet designersLed efforts across social media and in the millions-strong Ravelry.com needlework community

Managed content operations of network of technology websites, including Focus.com, whose B2B community grew to over 750,000 members in less than a year and was recognized as a “Top 10 Media Site” by Crain’s BtoB Magazine in 2010Supervised external and internal writers, editors, experts, and bloggers as well as content strategy and development of guides and tools targeting IT buyers at critical junctures in their buyer's journey

San Bruno, Ca, Us

Note: Acquired by Dun & Bradstreet in 2007Directed editorial operations and content strategy for digital media company providing resources for small and growing businessesWrote weekly San Francisco Chronicle small business column and supervised in-house editors, freelance writers, columnists, site experts, and bloggers

Provided editing, writing, and content development services to Microsoft’s Executive Circle magazine, American Thunder magazine, IDG/InfoWorld, & CBS Interactive

San Francisco, Ca, Us

Editor (Feb 2001– Apr 2003) Oversaw editorial operations of weekly magazine and website, managing budget of more than $5.5 million and guiding strategic direction as member of its eight-person executive committeeExecutive Managing Editor (Feb 1998 – Mar 2001)Oversaw print and online editorial process, workflow, and quality and managed copy desk, art department, Infoworld.com, and community

New York, Ny, Us

Managed editorial operations of biweekly IT trade magazine and website

Washington, Dc, Us

New York, Ny, Us

B.A., English

Education record