Kate Blevens Email and Phone Number

• Business development lead for third-party brand and celebrity marketing partnerships supporting Starbucks brand, seasonal beverage / food product launches, and Starbucks Rewards.• Build the strategy, identify, and pursue new business opportunities with brands, properties, and celebrities, pitch the relationship vision, negotiate, and structure deals, direct the consumer story and creative approach, and manage the day-to-day execution of campaigns with brand partners and celebrities including Netflix, Taylor Swift, Apple, Alicia Keys, Warner Bros. Studios, Alaska Airlines, EA Sports, T-Mobile, Verizon, Headspace, and others. • The Taylor Swift promotion during the Holiday season drove the brand’s highest levels of social engagement in the U.S. including most-shared IG Reel with more than 2.7M views and most liked and reshared post on Twitter (X). Gift card sales of the co-branded eGift outperformed all available eGift cards during the promotion window.• Responsible for building the business case and recommended customer journey for delivering Starbucks product offers through third party marketing channels. Worked with a cross functional team from technology, finance, and marketing operations to deliver an end-to-end solution that has been used with third party brands including Spotify, Verizon, EA Sports and Garmin. • Collaboration with internal teams including members of US retail marketing, Starbucks Rewards marketing, international marketing, Channel Development, operations, Licensed Stores, product, entertainment, public affairs, legal and gift card.

• Responsible for securing licensing revenue of more than $14M in consumer promotions and marketing partnerships; and over $10M for Hasbro’s location-based entertainment business for North America in 2018. • Grew the regional promotion licensing revenue by more than 40% within two years. • Negotiated and managed brand partnerships across all Hasbro brands including MONOPOLY, NERF, Transformers, My Little Pony, Hasbro Gaming brands, and more. • Led strategy, negotiation, and execution of partnerships within strategic consumer brand categories that include companies such as Subway Restaurants, Burger King, Frito Lay, Kellogg’s, Kraft Heinz, Cigna, and Albertsons. Identify new categories for growth and additional revenue streams.• Responsible for strategy and implementation of Hasbro’s location-based branded entertainment business in North America. Includes negotiation and finalization of new business deals. • Developed and oversaw P&L financial reports for the North America promotions and location-based entertainment businesses. • Collaborated with internal marketing, product, brand, legal teams, and licensors to bring the projects from conception to market execution.

• Senior lead of the business relationship with Microsoft's US Xbox, US CMO, Windows and Microsoft Band businesses. • Responsible for development and management of the strategy and execution across US Xbox co-marketing partnerships with leading consumer brands, sponsorship, and experiential activities with sports and lifestyle properties. Activities support key product launches including Xbox One, Kinect for Xbox 360 and video game franchises. • Led partnership outreach activities including negotiations to secure consumer promotions for the Xbox One launch. Secured co-marketing partnerships with PepsiCo, McDonald’s.• Managed sponsorship team in all negotiations, strategic development, and activation plan for Xbox and the National Football League (NFL), Justin Bieber World Tour, Major League Soccer, Seattle Sounders, and other lifestyle properties. • Led customer engagement and Microsoft activation strategies for numerous B2B events. Events targeted BDM and ITDM segments within Government, Healthcare, and Education industries. Projects required cross-collaboration with several Microsoft business groups to integrate key business services and devices into the event experience. • Supervisor to a team of eleven account managers and other agency resources, including strategy and creative teams.• Represent core disciplines of Wunderman with other Seattle-based WPP agencies and Microsoft to secure additional revenue for the agency. Results include securing additional revenue with current and new clients through business development efforts.

• Served as primary account manager for Ubisoft, a leading third-party video game publisher, and sponsorship sales lead for Milk Rocks!, an in-school marketing and media program with distribution in more than 80% of U.S. K-12 schools. • Daily Ubisoft account management included strategic promotions and partnership program development. Responsibilities included identification of prospective brand partners to support key video game launches and align with established business objectives: presented Ubisoft brands and strategic program opportunities to partners, and negotiated terms of partnership and subsequent program activation. Results included U.S. promotional launch programs for Gold’s Gym Cardio Workout, which became one of Ubisoft’s top-five selling games (units/revenue) during the first six months after launch.• Secured and managed sponsor relationships and promotional program development for Milk Rocks!, which resulted in more than $1.45 million in revenue. Developed programs with leading companies such as Microsoft Xbox, Electronic Arts, Sony Online Entertainment, Disney, Hasbro, Activision, and other entertainment brands.

• Strategic development of promotions on behalf of Xbox Partnership team, including identifying brand partners which align with established business objectives, presenting Xbox brand and program opportunities to partners, and negotiating terms of partnership and subsequent programming activation.• Developed promotional tools including an ROI calculator, program screen and evaluator, and partner pitch presentation that were adapted and implemented in all Xbox global regions.• Responsible for building Partnerships and Promotions discipline within Wunderman Seattle office. Results include promotion management of sweepstakes for Evalu’08 initiative; negotiated marketing exposure for Zune Digital Music Player within Pepsi’s 2008 Pepsi Stuff promotion, resulting in approximately $3 million in marketing value.

ZenZui: March 2007 – April 2007• Provided strategic and tactical marketing support for the launch announcement of ZenZui (a mobile app developer) at CTIA Convention. Efforts included event planning, initial plan for alpha mobile app trial program, review and development of press materials, and post-event press analysis.Wunderman (WPP): July 2006 – April 2007• Identified consumer sponsorship opportunities for Citibank, the consumer-banking arm of Citigroup. Negotiated and secured a multimillion dollar, multi-year naming rights partnership between Citibank and the Wang Center for the Performing Arts in Boston, Massachusetts. • Developed and executed the activation plan; and managed all onsite components for Dunlop Tires/Sumitomo Rubber Industries’ partnership with the Taste of Lexus – a five-market, three-month program. Client’s main objective was to generate brand awareness of Dunlop and receive consumer feedback among luxury car owners. Developed a consumer survey to obtain brand perception and competitive information; resulting in a 49% response rate among event participants. Respondents who opted-in for communication were added to monthly mailings from Dunlop.

• Managed the Microsoft Xbox U.S. business for the agency. Results include doubling the agency retainer to more than $2 million in revenue within first year of the relationship. • Developed strategic CRM programs, promotional partnerships with consumer brands, events, online media and customer loyalty initiatives. • Created and implemented a standard process for identifying and evaluating strategic partnerships and sponsorships for Xbox. Served as liaison between the Xbox Promotion team and promotional partners including Burger King, Kellogg’s, House of Blues, Showtime, Samsung Electronics, adidas and more.• Supervised a team of four account managers and the involvement of other agency resources such as creative, analytics and strategic planning on projects. • Provided knowledge, insight and program overviews to global agency colleagues working on the Xbox business. Several U.S. programs served as the model for similar programs rolled out in other countries.

• Negotiated and executed promotional programs for key clients generating $2 million of annual agency revenue. • Secured and managed approximately 5 – 10 consumer promotions annually for Nintendo of America’s game franchises, including Mario Bros., Donkey Kong and Pokemon, with major packaged goods, quick service restaurants, beverages and lifestyle brands. Promotional partners included Burger King, McDonald’s, Wendy’s, Dr Pepper, Frito Lay, Snapple, General Mills, and Kellogg’s. Overall, consumer promotions provided client an additional annual marketing value of $12 million dollars. • Provided strategic counsel to agency president and developed a business plan for expanding services agency offered; responsible for hiring account managers; and worked closely with outside partner companies.• Supervised four staff members including account managers and database/research employees.• Responsible for ongoing business development and acquiring new agency clientele. Efforts resulted in securing Lyrick/Hit Studios, World Championship Wrestling, ShoPro Entertainment, VIZ LLC, and Cinar.

• Planned and led public relations programs designed to create and maintain favorable public images for the agency’s clients and their products and services. Clients included Matthew G. Norton Company, CNA Architecture, Key Tower Management, SolutionsIQ, Q-pharma, and Stockpot Soups.

• Worked in the International Communications Department of Boeing Commercial Airplane Group to develop and implement an International communications program for the U.S./China Summit. Program included media relations and event management supporting the delivery of the first Boeing 777-300 to China. Planned, organized and hosted press visits for International media to Boeing’s production facilities in Seattle.• Provided Amtrak/Washington State Department of Transportation strategic counsel and project management on all marketing elements supporting the launch of Amtrak Cascades, the Pacific Northwest Railway Service. • Assisted management of the JanSport advertising account, including the execution of creative and media plans, research project development, client presentations, and billing.

• Account manager for Boston Beer Company, maker of Samuel Adams Beer. Responsibilities included writing press materials; media relations; crisis management; product donations; editorial and media support for launch of Oregon Ale & Beer Company and HardCore Cider Company; and execution of all events and promotions. • Planned and executed all facets of the First and Second World Home Brew Contests sponsored by Boston Beer. Provided media relations and branding support for the introduction of the Contests' resulting product – LongShot.• Responsible for local media activities supporting the launch of Starbucks Coffee Company in the Boston market. Duties included media training store managers; media relations; writing press materials; developing and implementing product sampling program to raise awareness in the community; executing pre-store opening events for local neighborhood associations, media and other influential audiences.