Kate (Kaitlin) Blocker Email and Phone Number
As a NY native, I thrive in fast-paced environments, working with passionate humans who love what they do. Throughout my life and career, I’ve embraced the power of my fast-moving, multitasking brain—a skill shaped by my ADHD. While some see this as a challenge, my high school English teacher helped me recognize it as a strength, guiding me to harness it as a creative superpower. This mindset has been instrumental in my ability to achieve multiple goals simultaneously and has set the foundation for a career that balances yin, the creative and feminine energy, with yang, the masculine and results-driven energy.As the Executive Producer and cast member of The Ultimate Dance Party, a groundbreaking program I created for WeightWatchers, I utilized these energies to develop their first fitness program that sold out. This experience highlighted my ability to fuse creativity and strategy to drive results.In my career, I’ve continually sought ways to blend creativity, communication, and collaboration to help individuals and organizations create transformational experiences. One of my proudest achievements was driving the launch of the 2B Mindset nutrition program for BODi, generating $30 million in its first year and contributing over $200 million in revenue to date. This program empowered hundreds of thousands to lose weight and keep it off, fueling my passion for helping others move beyond overwhelm into their happiest, healthiest selves.With over 12 years of experience coaching the mind-body connection, and as a Certified Life Coach and Certified Light Leader Coach®, I guide high-achievers to break free from stress and self-sabotage. By combining cognitive behavioral techniques with body-based practices like breathwork and movement, I help clients target and release stored emotions, moving from blocked to breakthrough.When I’m not helping others, you can find me sipping matcha, dancing, learning about quantum physics, or building robots with my son. I enjoy nurturing his creativity and curiosity, incorporating somatic movement and breathwork to teach him how to harness his superpowers.I embody an “AND” mindset, believing in collaboration to create win-win situations. I prioritize environments where team members thrive because when they do, the entire organization benefits.If you'd like to learn more about my work and how I can help you, your team, or organization, please reach out. I love collaborating with those who value innovation and well-being, driving success for all.
Come Up For Air Coaching And Consulting
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Founder | High-Performance CoachCome Up For Air Coaching And Consulting May 2023 - PresentI established Come Up for Air™ to support high-achieving professionals through digital and in-person coaching experiences that integrate holistic, cognitive, and body-based methodologies. My proprietary framework facilitates deep personal growth, fostering confidence and engagement, and empowering individuals to lead with clarity and purpose. -
Executive Director, Nutrition Content Development And MarketingBeachbody Oct 2021 - PresentEl Segundo, Ca, UsThrough strategic programming, I developed and scaled a vibrant community for the 2B Mindset nutrition program, growing it from the ground up to over 29,000 members with a 30% annual engagement increase. I oversaw the social media strategy, driving Instagram growth to 216,000 followers by engaging users with targeted content and influencer partnerships. My initiatives included live events, content challenges, and interactive communications that fostered user satisfaction and loyalty. Additionally, I launched a Pregnancy Nutrition program and led cross-functional projects that enhanced the digital content experience for over 2 million subscribers. I managed a $1M budget, achieving a 15–25% reduction in production costs through strategic efficiencies. -
Senior Director, Nutrition Content Development And MarketingBeachbody Mar 2017 - Oct 2021El Segundo, Ca, UsI led the launch and growth of the 2B Mindset program, generating $30M in the first year and $200M+ to date. My strategic content development spanned 300+ educational assets annually, including guides, recipes, and marketing materials, all focused on user engagement and satisfaction. I also developed a nutrition certification program that empowered coaches with marketing and sales tools and boosted community engagement. My leadership extended to social media, where I cultivated a community-centered Instagram presence that grew @2BMindset from 0 to 150K followers. Additionally, I co-wrote and was creative director for the April 2020 launch of You Can Drop It!, an Amazon & WSJ best-selling book by Ilana Muhlstein, MS, RDN, and creator of 2B Mindset. -
Director, Nutrition Content Development And MarketingBeachbody Mar 2016 - Mar 2017El Segundo, Ca, UsIn this role, I orchestrated the launch of the 2B Mindset program, collaborating cross-functionally with key departments to align on deliverables. My efforts with the Nutrition+ tracking app and test groups maximized program impact, resulting in one of the company’s most successful product launches. My focus on data-driven program refinement fostered a deeply engaged community while supporting overall user satisfaction. -
Manager, Fitness Program DevelopmentBeachbody Apr 2015 - Mar 2016El Segundo, Ca, UsMy work on fitness programs like CIZE and the 3 Week Yoga Retreat focused on creating content and managing test groups that delivered impactful results for users. By collaborating with celebrity trainers, I helped create high-engagement content that bolstered community satisfaction and established long-term brand loyalty. -
Online Personal & Group Fitness TrainerWello.Com Oct 2014 - Apr 2015San Francisco, Ca, UsProvided virtual 1:1 and group fitness classes Group workouts are 60 minutes. -
Assistant Manager, Products & E-CommerceWeight Watchers May 2014 - Apr 2015New York, Ny, UsIn this role I drove a 15% increase in eCommerce sales by optimizing product development and user experience. -
Meeting-Room Leader & Certified Personal CoachWeight Watchers Oct 2012 - Apr 2015New York, Ny, UsFacilitated engaging group meetings and personalized coaching calls, curated community events enhancing member loyalty while staying committed to organizational excellence and collaboration. -
Coordinator, Products & E-CommerceWeight Watchers Jun 2012 - May 2014New York, Ny, UsSpearheaded the launch of the company's best-selling fitness kit, utilizing strategic marketing and team alignment to achieve record-breaking sales performance. -
Licensed InstructorZumba Fitness Llc Mar 2013 - Mar 2015Hallandale, Florida, UsCreated fun, upbeat and energizing workouts effective for all fitness levels. -
Ad Operations CoordinatorFox News Media Sep 2010 - May 2012New York , UsAssisted with FOX News’ social media engagement across various platforms and conducted competitor research to support brand visibility efforts. I prepared presentation decks for new media products for the sales team and generated analytical reports to track campaign performance. My role also involved fostering smooth collaboration between the sales and operations teams to ensure seamless campaign execution. -
Staff Trainer & Marketing CoordinatorFamous Dave'S Legendary Pit Bar-B-Que Jun 2005 - Sep 2010Trained and supervise new employees Assisted with creating seasonal promotions which increased store traffic and sales
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Guest Services- InternWalt Disney World Jan 2010 - Jun 2010Lake Buena Vista, Florida, Us• Uphold the brand image by executing corporate procedures and fundamentals • Exceeded guests expectations through direct guests services -
College Event LeaderNy Organ Donor Network Aug 2009 - Dec 2009Designed multi-media advertisements to create awareness of events for our cause
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Marketing/ Public Relations InternNightlife Productions, Inc May 2009 - Sep 2009Assisted CEO with marketing and managing of music artist clientele Marketed production services to reach clientele through social networking databases
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Marketing/ Public Relations InternCox Radio, Inc May 2008 - Aug 2008Prepared and executed local events based on the markets needsConducted market research for "Hot Topics" segment for live morning show
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Production InternAbc Television Jan 2008 - Jun 2008Burbank, California, UsProvided assistance to producers and crew for pre and post live production proceduresAssisted with research and tape coordination in preparation for the live show
Kate (Kaitlin) Blocker Education Details
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Fashion Institute Of TechnologyAdvertising And Marketing Communications -
Afaa (Aerobics And Fitness Association Of America)Exercise Physiology -
Momentum EducationAdvance & Leadership Trainings -
Shape Up NycExercise Physiology
Frequently Asked Questions about Kate (Kaitlin) Blocker
What company does Kate (Kaitlin) Blocker work for?
Kate (Kaitlin) Blocker works for Come Up For Air Coaching And Consulting
What is Kate (Kaitlin) Blocker's role at the current company?
Kate (Kaitlin) Blocker's current role is Marketing Leader | Program Developer | Community & Content Strategist | High-Performance Coach | Mama.
What schools did Kate (Kaitlin) Blocker attend?
Kate (Kaitlin) Blocker attended Fashion Institute Of Technology, Afaa (Aerobics And Fitness Association Of America), Momentum Education, Shape Up Nyc.
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