Co-founded litigation finance boutique Validity Finance with Ralph Sutton in 2018 leveraging our expertise, access to capital, nimble technology, and a strong commitment to fairness and sustainability.Key Accomplishments include:- Established policies and protocols that earned Validity the first-ever B-Corp. certification for a litigation fund in recognition of our sustainable and ethical business practices. - Built and implemented technical solutions and processes to review over 1,600 litigation and arbitration cases; committing over $300 million to help clients in need of funding- Managed recruiting to build team from 3 to 25 people, including establishing and expanding the "Equal Access Fellowship" a summer program for underrepresented 1L students.- Responsible for marketing, operations and administration for offices in New York, Houston, Los Angeles and Tel Aviv.

Joined Kira focused on driving a global program to expand leads and optimize customer retention for the world's leading machine learning contract analysis software provider.• Designed global communications program for customers including webinars, product release and roadmap updates, and the first Kira user group meetings• Prepared multi-industry, worldwide marketing plan focused on engaging, converting, and developing lifelong Kira clients• Established key metrics to drive an account-based marketing program that would support sales targets of doubling customer acquisition and adoption• Revamped company messaging and visual identity to present that company on a more mature, flexible brand platform

Part of a wonderful team working to launch cutting edge compliance tools combining the legal expertise of Littler Mendelson with Neota Logic’s AI-based expert system. Successes included:- Pivoting the marketing strategy from a single start-up product to a suite of compliance solutions- Developing and launching all new brand collateral, sales presentations, and digital marketing channels including the website, email marketing, and social channels- Working closely with the sales team on putting in place a targeted lead generation and account based marketing program

Responsible for client development and engagement, marketing, and lead generation.Accomplishments in this role include: * Designed and implemented a US-based client success program focused on delivering exceptional support, education, and opportunity for clients to do more with the HighQ products they own* Contributed to US client growth managing marketing campaigns, thought leadership programs and providing sales and business development support* Established metrics tracking for pipeline management as well as software adoption and customer relationship tracking.

Responsible for initiating and leading projects to support the firm's strategic business development objectives. Accomplishments in this role include:• Managing the successful implementation of a client relationship management system to provide critical intelligence about firm clients globally.• Introducing a global experience system to track thousands of new and closed matters and improve the speed of response to RFP and pitch requests• Centralizing the development and maintenance of multi-language, multi-target websites onto a single platform and CMS solution to support a global brand• Overseeing the introduction of SEO and web traffic analytics program to support website development initiatives• Introducing and managing a global email marketing system targeting 1 million client contacts with effective campaign tracking and intelligence reports• Building an international team of approximately 25 marketing focused technologists based in New York and Manila

Responsible for the development of the company website and other internal applications for business development.Accomplishments in this role included:• Facilitating the development of intranet sites for client and industry teams to publish current client news and recent transaction information• Building and supervising the maintenance of a 4,000-page global website in three languages (English, German and Japanese) increasing site traffic 300% in four years• Assembling a dedicated technical team to work within the marketing department responsible for handling the department’s technical needs, managing software vendors,and maintaining marketing systems