As Chief Marketing Officer at Emerald City Hotels, Kate Branch plays a pivotal role in shaping the company’s growth and strategic direction. Her responsibilities encompass the planning, development, and execution of comprehensive marketing and advertising initiatives, each crafted to drive business success and enhance brand equity. Her work directly influences both creative direction and overarching business strategy, ensuring that every campaign aligns with corporate objectives and delivers measurable results. In an era marked by digital disruption and rapidly evolving consumer behaviours, Kate’s focus on customer-centric strategies has proven essential.

Kate Branch is a dynamic creative professional with a passion for capturing the essence of the hospitality and travel industry through her lens and Social Media Strategy. With a keen eye for detail and an innate ability to tell compelling visual stories, she brings destinations and experiences to life. As a seasoned Social Media Manager, Kate leverages her photography expertise to curate visually stunning content that engages audiences and drives brand recognition.In today's digital landscape, the role of social media in the hospitality and travel industry cannot be overstated. It has become a vital tool for businesses to showcase their offerings, connect with potential customers, and enhance their brand presence. Kate Branch embodies the fusion of photography and social media strategy, a combination that is indispensable in this competitive field.Kate’s mastery of the art of image making and psychology, as honed during her pursuit of a master’s degree in art therapy, adds a unique dimension to her social media strategy. Her in-depth understanding of how images can resonate with people on a psychological level enables her to craft content that not only looks visually stunning but also speaks to the emotions and desires of the target audience. This skill set elevates Kate’s approach in the realm of social media, allowing her to create content that not only captures attention but also forms a deep connection between the viewer and the brands she represents.

In my previous role, I immersed myself in the dynamic world of digital marketing, orchestrating comprehensive campaigns that seamlessly blended creativity and strategy. From content creation to meticulous campaign management, my journey was defined by delivering meaningful impact.

Developed new business revenue streams.Leveraged industry experience and proven hunting skills to build new customer relationships and developed valuable revenue opportunities.Focused on opportunities with significant long-term potential.Explored and developed new business opportunities from (but not limited to) marketing lead generation, self-generation, networking, etc.Identified opportunities and solution sold the portfolio of products and services to existing, high-potential accounts.Developed sales approaches and solutions that led to increased penetration and share of the market.Interacted directly with clients through sales presentations and meetings, phone sales, teleconference presentations, and client briefings at trade shows, sponsor presentations, and industry events.

An art therapy internship allows aspiring art therapists to shadow and assist professionals in the field. Some art therapy interns work with children or adults who have physical or developmental disabilities. As an intern, you work with a patient as they complete creative tasks as part of their therapy.

Based in Stuttgart, Germany, I took on the role of an English Language Tutor, shaping linguistic proficiency and empowering learners to navigate the global landscape with confidence. I was honored to advance to the role of Corporate Private Tutor, catering to the language needs of German executives venturing across international borders. My bespoke training programs enable these executives to effectively communicate in English, enhancing their professional presence on the global stage.

- Maitre d' of the Art House Hotel Cocktail and Jazz lounge.- Served as the head-waitress of this prestigious dining establishment.- Responsible for ensuring that the connection between cocktail bar and dining room ran smoothly.

Summer position as full time live in resident photographer on Day Dream Island. Capturing guests images from portraits to weddings.