Kate Reed

Kate Reed Email and Phone Number

CMO: Innovative Solutions that Meet Customer Needs & Surpass Business Growth Goals; Technology Marketing; Growth-Demand Generation; Product Go-To-Market; World-Class Teams; M&A @ Delinea
Kate Reed's Location
Hopkinton, Massachusetts, United States, United States
Kate Reed's Contact Details

Kate Reed personal email

n/a
About Kate Reed

The most exciting moment in marketing happens when a customer finds a product or service that solves a problem or fills a need. Creating those moments has fueled my actions for 20+ years in the roles I held at IBM, Syniti, Devo and now at Delinea. Today, I lead a global team of marketing professionals responsible for creating memorable, innovative end-to-end journeys for clients through campaigns, digital experiences, and events.I aim to bring passion, humanity, and creativity to everything I touch. This ranges from advocating for work-life integration, advancing female skills and opportunities in technology, and creating diverse teams to helping my two amazing children navigate life in the Massachusetts suburbs and enjoying summers on the Maine coast.In fact, I have always focused on building, motivating, and leading strong teams. I want my teams to feel the same enthusiasm for solving problems and achieving growth goals as I do.Besides managing teams, I have had opportunities to contribute value to the company and to the teams who represent its core asset. For example, while at IBM, I was selected to mentor 25+ of its “future stars.”I also view strategic partnerships as a critical tool for driving business growth and profitability. I build consensus and collaborate cross-functionally and cross-culturally to gain support from key stakeholders and decision makers for business-building initiatives. This goes hand-in-hand with my belief that marketing can—and must--be a business partner, delivering value far beyond its “cost.”I invest a lot of myself in the work I do, and it goes beyond what I’m “responsible for.” Currently, I serve on the leadership team at Delinea. At IBM, I managed the advisory board, led a global council of first-line managers, and served on the SVP/CMO Cabinet team. At Syniti and Devo, I served on the operating committee.Ultimately, I cherish three important views: (1) Excellence at work matters; It’s part of who we are. (2) Family comes first. They shouldn’t feel as if they’re getting pushed aside. (3) These two points are seldom mutually exclusive.If you’d like to have a conversation with me, you can connect with me on LinkedIn or email me at reedbkate@gmail.com.

Kate Reed's Current Company Details
Delinea

Delinea

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CMO: Innovative Solutions that Meet Customer Needs & Surpass Business Growth Goals; Technology Marketing; Growth-Demand Generation; Product Go-To-Market; World-Class Teams; M&A
Kate Reed Work Experience Details
  • Delinea
    Chief Marketing Officer
    Delinea Feb 2024 - Present
    San Francisco, California, Us
  • Devo
    Cmo, Devo
    Devo Jul 2022 - Feb 2024
    Boston, Massachusetts, Us
  • Syniti
    Chief Marketing Officer: Business Scaling; Agile Marketing; Roi Focus; Team Coaching/Leadership.
    Syniti Mar 2021 - Jul 2022
    Needham, Massachusetts, Us
    My role as CMO is to scale the business. I am responsible for all aspects of marketing globally. Since joining Syniti I instilled agile marketing as a team discipline and coach members of my team to concentrate strongly on ROI as a desired outcome.I manage a 20-person global team with 8 direct reports. We achieved several milestones during the first year including: launching Syniti’s corporate narrative and brand platform, increasing share-of-voice (+8 pts), establishing an AR strategy and building an inbound demand engine.
  • Ibm
    Chief Marketing Officer: Portfolio Management; Roi Increase; Go-To-Market Plans; Product Positioning
    Ibm Dec 2019 - Mar 2021
    Armonk, New York, Ny, Us
    I was promoted to manage marketing of IBM Security’s $2.5 billion product & service portfolio, during which time I managed an multimillion-dollar budget and a global, data-driven team of 200. In this role, I developed and executed marketing strategy, brand, and product positioning. I also implemented go-to-market plans. In addition, I led a first-line managers’ global council and participated on the performance team of top 50 leaders across the IBM Security organization worldwide.My focus included creating strong business impact and building high-performing teams, exceeding employee engagement benchmarks for leaders and being chosen to mentor more than 25 IBM “future stars.”
  • Ibm
    Vice President, Performance Marketing: Event Design/Delivery; Thought Leadership; Digital Experience
    Ibm Apr 2018 - Nov 2019
    Armonk, New York, Ny, Us
    I directed performance marketing globally for a $2 billion-plus portfolio, including campaigns and operations/analytics. During this period, I built and managed a multimillion-dollar marketing demand-generation engine, led a team of more than 75 marketers, and served on the SVP/CMO Cabinet team of the top 40 IBM global marketing leaders.My contributions in this role included positioning IBM as a leader in security by using focused awareness campaigns that supported strategic initiatives, including creation of thought leadership assets.Promoted from prior role.
  • Ibm
    Director Of Performance Marketing.
    Ibm Feb 2015 - Mar 2018
    Armonk, New York, Ny, Us
    I directed performance marketing globally for a $2 billion-plus portfolio, including campaigns and operations/analytics. During this period, I built and managed a multimillion-dollar marketing demand-generation engine, led a team of more than 75 marketers, and served on the SVP/CMO Cabinet team of the top 40 IBM global marketing leaders.My contributions in this role included positioning IBM as a leader in security by using focused awareness campaigns that supported strategic initiatives, including creation of thought leadership assets.
  • Ibm
    Program Director, Data Management: Demand-Generation Strategy; Direct Marketing; Product Marketing
    Ibm Jul 2011 - Jan 2015
    Armonk, New York, Ny, Us
    I led development of worldwide demand-generation strategy, including events to drive the Big Data pipeline. Worked closely with the executive team and managed global team.
  • Ibm
    Manager, Global Events: 3Rd-Party Event Strategy; Roadshows; Speaking Engagements
    Ibm Jul 2009 - Jul 2011
    Armonk, New York, Ny, Us
    I organized and implemented two 100-city roadshows. Managed strategy and execution for seven IBM conferences. Interacted with major agencies on worldwide third-party event strategy.
  • Ibm
    Marketing Manager, Mergers & Acquisitions: Acquisition Integration; Partner With Sales
    Ibm May 2005 - Jul 2009
    Armonk, New York, Ny, Us
    I contributed to successful completion of multiple acquisitions and integrations into IBM including FileNet, DataMirror, Princeton Softech & Cognos. All companies met or exceeded business case objectives.
  • Ascential Software (Acquired By Ibm)
    Marketing Program Manager: Global Conferences; Quarterly Marketing Programs; Multi-Channel Marketing
    Ascential Software (Acquired By Ibm) 1999 - 2005
    Armonk, New York, Ny, Us
    I managed two annual conferences and multiple quarterly marketing programs. Partnered cross-functionally with other teams to develop and execute multi-channel marketing programs.

Kate Reed Skills

Sales Enablement Demand Generation Strategy Enterprise Software Go To Market Strategy Business Alliances Lead Generation Information Management Marketing Saas Multi Channel Marketing Big Data Program Management Analytics Professional Services Solution Selling Cloud Computing Strategic Partnerships Marketing Automation Salesforce.com Product Marketing Digital Marketing Digital Strategy Cyber Security Event Planning Event Management Corporate Events Mergers And Acquisitions

Kate Reed Education Details

  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    Political Science
  • Clark University
    Clark University
    Communication

Frequently Asked Questions about Kate Reed

What company does Kate Reed work for?

Kate Reed works for Delinea

What is Kate Reed's role at the current company?

Kate Reed's current role is CMO: Innovative Solutions that Meet Customer Needs & Surpass Business Growth Goals; Technology Marketing; Growth-Demand Generation; Product Go-To-Market; World-Class Teams; M&A.

What is Kate Reed's email address?

Kate Reed's email address is ka****@****iti.com

What schools did Kate Reed attend?

Kate Reed attended University Of Massachusetts Amherst, Clark University.

What are some of Kate Reed's interests?

Kate Reed has interest in Human Rights, Children, Education, Health.

What skills is Kate Reed known for?

Kate Reed has skills like Sales Enablement, Demand Generation, Strategy, Enterprise Software, Go To Market Strategy, Business Alliances, Lead Generation, Information Management, Marketing, Saas, Multi Channel Marketing, Big Data.

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