Chief Marketing Officer
Current
Feb 2024 - Present
AeroLeads people directory · profile
Kate Reed Email & Phone Number
CMO: Innovative Solutions that Meet Customer Needs & Surpass Business Growth Goals; Technology Marketing; Growth-Demand Generation; Product Go-To-Market; World-Class Teams; M&A
at
Delinea
1 work email found
@syniti.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
CMO: Innovative Solutions that Meet Customer Needs & Surpass Business Growth Goals; Technology Marketing; Growth-Demand Generation; Product Go-To-Market; World-Class Teams; M&A
Location
Hopkinton, Massachusetts, United States
Who is Kate Reed? Overview
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Quick answer
Kate Reed is listed as CMO: Innovative Solutions that Meet Customer Needs & Surpass Business Growth Goals; Technology Marketing; Growth-Demand Generation; Product Go-To-Market; World-Class Teams; M&A at Delinea, based in Hopkinton, Massachusetts, United States. AeroLeads shows a work email signal at syniti.com and a matched LinkedIn profile for Kate Reed.
Kate Reed previously worked as Chief Marketing Officer at Delinea and CMO, Devo at Devo. Kate Reed holds Bachelor Of Science & Arts, History, Political Science from University Of Massachusetts Amherst.
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Email format at Delinea
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{first}.{last}@syniti.com
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Profile bio
About Kate Reed
The most exciting moment in marketing happens when a customer finds a product or service that solves a problem or fills a need. Creating those moments has fueled my actions for 20+ years in the roles I held at IBM, Syniti, Devo and now at Delinea. Today, I lead a global team of marketing professionals responsible for creating memorable, innovative end-to-end journeys for clients through campaigns, digital experiences, and events.I aim to bring passion, humanity, and creativity to everything I touch. This ranges from advocating for work-life integration, advancing female skills and opportunities in technology, and creating diverse teams to helping my two amazing children navigate life in the Massachusetts suburbs and enjoying summers on the Maine coast.In fact, I have always focused on building, motivating, and leading strong teams. I want my teams to feel the same enthusiasm for solving problems and achieving growth goals as I do.Besides managing teams, I have had opportunities to contribute value to the company and to the teams who represent its core asset. For example, while at IBM, I was selected to mentor 25+ of its “future stars.”I also view strategic partnerships as a critical tool for driving business growth and profitability. I build consensus and collaborate cross-functionally and cross-culturally to gain support from key stakeholders and decision makers for business-building initiatives. This goes hand-in-hand with my belief that marketing can—and must--be a business partner, delivering value far beyond its “cost.”I invest a lot of myself in the work I do, and it goes beyond what I’m “responsible for.” Currently, I serve on the leadership team at Delinea. At IBM, I managed the advisory board, led a global council of first-line managers, and served on the SVP/CMO Cabinet team. At Syniti and Devo, I served on the operating committee.Ultimately, I cherish three important views: (1) Excellence at work matters; It’s part of who we are. (2) Family comes first. They shouldn’t feel as if they’re getting pushed aside. (3) These two points are seldom mutually exclusive.If you’d like to have a conversation with me, you can connect with me on LinkedIn or email me at reedbkate@gmail.com.
Listed skills include Sales Enablement, Demand Generation, Strategy, Enterprise Software, and 24 others.
Current workplace
Kate Reed's current company
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10 roles · 28 years
Kate Reed work experience
A career timeline built from the work history available for this profile.
Cmo, Devo
Jul 2022 - Feb 2024
Chief Marketing Officer: Business Scaling; Agile Marketing; Roi Focus; Team Coaching/Leadership.
My role as CMO is to scale the business. I am responsible for all aspects of marketing globally. Since joining Syniti I instilled agile marketing as a team discipline and coach members of my team to concentrate strongly on ROI as a desired outcome.I manage a 20-person global team with 8 direct reports. We achieved several milestones during the first year including: launching Syniti’s corporate narrative and brand platform, increasing share-of-voice (+8 pts), establishing an AR strategy and building an inbound demand engine.
Mar 2021 - Jul 2022
Chief Marketing Officer: Portfolio Management; Roi Increase; Go-To-Market Plans; Product Positioning
I was promoted to manage marketing of IBM Security’s $2.5 billion product & service portfolio, during which time I managed an multimillion-dollar budget and a global, data-driven team of 200. In this role, I developed and executed marketing strategy, brand, and product positioning. I also implemented go-to-market plans. In addition, I led a first-line managers’ global council and participated on the performance team of top 50 leaders across the IBM Security organization worldwide.My focus included creating strong business impact and building high-performing teams, exceeding employee engagement benchmarks for leaders and being chosen to mentor more than 25 IBM “future stars.”
Dec 2019 - Mar 2021
Vice President, Performance Marketing: Event Design/Delivery; Thought Leadership; Digital Experience
I directed performance marketing globally for a $2 billion-plus portfolio, including campaigns and operations/analytics. During this period, I built and managed a multimillion-dollar marketing demand-generation engine, led a team of more than 75 marketers, and served on the SVP/CMO Cabinet team of the top 40 IBM global marketing leaders.My contributions in this role included positioning IBM as a leader in security by using focused awareness campaigns that supported strategic initiatives, including creation of thought leadership assets.Promoted from prior role.
Apr 2018 - Nov 2019
Director Of Performance Marketing.
I directed performance marketing globally for a $2 billion-plus portfolio, including campaigns and operations/analytics. During this period, I built and managed a multimillion-dollar marketing demand-generation engine, led a team of more than 75 marketers, and served on the SVP/CMO Cabinet team of the top 40 IBM global marketing leaders.My contributions in this role included positioning IBM as a leader in security by using focused awareness campaigns that supported strategic initiatives, including creation of thought leadership assets.
Feb 2015 - Mar 2018
Program Director, Data Management: Demand-Generation Strategy; Direct Marketing; Product Marketing
I led development of worldwide demand-generation strategy, including events to drive the Big Data pipeline. Worked closely with the executive team and managed global team.
Jul 2011 - Jan 2015
Manager, Global Events: 3Rd-Party Event Strategy; Roadshows; Speaking Engagements
I organized and implemented two 100-city roadshows. Managed strategy and execution for seven IBM conferences. Interacted with major agencies on worldwide third-party event strategy.
Jul 2009 - Jul 2011
Marketing Manager, Mergers & Acquisitions: Acquisition Integration; Partner With Sales
I contributed to successful completion of multiple acquisitions and integrations into IBM including FileNet, DataMirror, Princeton Softech & Cognos. All companies met or exceeded business case objectives.
May 2005 - Jul 2009
Marketing Program Manager: Global Conferences; Quarterly Marketing Programs; Multi-Channel Marketing
I managed two annual conferences and multiple quarterly marketing programs. Partnered cross-functionally with other teams to develop and execute multi-channel marketing programs.
1999 - 2005
~6 yrs
2 education records
Kate Reed education
Bachelor Of Science & Arts, History, Political Science
University Of Massachusetts Amherst
Master'S Degree, Communication
Clark University
FAQ
Frequently asked questions about Kate Reed
Quick answers generated from the profile data available on this page.
What company does Kate Reed work for?
Kate Reed works for Delinea.
What is Kate Reed's role at Delinea?
Kate Reed is listed as CMO: Innovative Solutions that Meet Customer Needs & Surpass Business Growth Goals; Technology Marketing; Growth-Demand Generation; Product Go-To-Market; World-Class Teams; M&A at Delinea.
What is Kate Reed's email address?
AeroLeads has found 1 work email signal at @syniti.com for Kate Reed at Delinea.
Where is Kate Reed based?
Kate Reed is based in Hopkinton, Massachusetts, United States while working with Delinea.
What companies has Kate Reed worked for?
Kate Reed has worked for Delinea, Devo, Syniti, Ibm, and Ascential Software (Acquired By Ibm).
How can I contact Kate Reed?
You can use AeroLeads to view verified contact signals for Kate Reed at Delinea, including work email, phone, and LinkedIn data when available.
What schools did Kate Reed attend?
Kate Reed holds Bachelor Of Science & Arts, History, Political Science from University Of Massachusetts Amherst.
What skills is Kate Reed known for?
Kate Reed is listed with skills including Sales Enablement, Demand Generation, Strategy, Enterprise Software, Go To Market Strategy, Business Alliances, Lead Generation, and Information Management.
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