Helping small and medium-sized businesses with their digital marketing strategy and execution. Projects include social media marketing campaigns, email marketing, light web design/dev, graphic design, marketing planning and strategy, CRM/marketing automation management.Current: Marketing Associate at LVW Advisors, LLC and Reverse Market Insight(RMI)

Work as marketing lead for the Coolfront brand and marketing support for FieldEdge brand and product suite.Responsible for demand gen/lead gen for inbound marketing strategy: Content marketing, social media management, website management, PPC/SEM efforts, paid media placement, email marketing (HubSpot and Pardot), graphic art direction and light graphic design, marketing operations (reporting and systems management).Manage Digital Content Specialist and drive content strategy and execution.Work to market existing Coolfront SaaS product to help drive usage and adoption through email marketing, content marketing, and in-app messaging.

Coolfront Technologies provides Flat Rate Pricing & Agreement Management For HVAC, Plumbing, and Electrical Contractors. Marketing Duties:Responsible for the four marketing pillars in company: Inbound, Outbound, Indirect, AdoptionExecute annual lead gen plan. Some tactics include: Gated content, email lists, live chat, blog/social media, Google AdWords/PPC campaigns, affiliate program, website retargetingWork in tandem with Inside Sales Manager to manage sales lead process in CRM and lead nurturing email program in Marketing Automation PlatformDevelop all marketing, sales, and training content for company, including; emails, instructional sheets, website content, social media/blogs, sell sheets, web ads, press releases, in-app messaging and notifications, direct mailManage relationships with freelance copywriter, graphic designer, strategic marketing partners, and marketing agencies

Responsible for the four marketing pillars in company: Inbound, Outbound, Indirect, AdoptionExecute annual lead gen plan. Some tactics include: Gated content, email lists, live chat, blog/social media, Google AdWords/PPC campaigns, affiliate program, website retargetingWork in tandem with Director of Sales and Sales Administrator to launch sales lead process in CRM and lead nurturing email program in Marketing Automation PlatformDevelop all marketing, sales, and training content for company, including; emails, instructional sheets, website content, social media/blogs, sell sheets, web ads, press releases, in-app messaging and notifications, direct mailLaunch and oversee execution of three email newsletters per month with an average 26% + open ratesInitiate automated marketing experiences to existing customers and prospects in Marketing Automation PlatformManage relationships with freelance copywriter, graphic designer, strategic marketing partners, and marketing agenciesScript and shoot marketing videos to align with video strategy and industry trendshttp://blog.coolfront.com/

Managed relationship with private label Wegmans Brand suppliers across Canned Seafood, ShelfStable Vegetables, Shelf Stable Fruit, Dry Vegetable, and Pickled Product categoriesWorked hand-in-hand with Category Merchant on private label business strategyInitiated projects with Product Developer and Category Merchant to bring new Wegmans Brandproducts to shelfAnalyzed scan sales, unit movement data to project accurate inventory need forecastsDeveloped in-store merchandising opportunities across categories

Strategically developed and wrote content and copy for various communications aligning with overall brand for financial institution clientWrote email communications surrounding client product launches, transactional messaging and campaignsSuccessfully managed creative development for product launches, including client’s mobile app and mobile websiteEffectively wrote creative briefs to communicate client’s needs and collaborate with the creative team to execute successfullyManaged communication and process with web developers for client’s website content projects Produced client-facing decks pertaining to Social Media, SEO and MobileExecuted agency’s presentations using Prezi for the Direct Marketing Association, American Banking Association and Gartner Catalyst

Plan and coordinate monthly floor meetings and programs Perform weekly duty shifts pertaining to residence hall security Conduct mediations with floor residents Actively contribute in weekly Resident Assistant staff meetings

Promote Career Center events utilizing unique executions

Managed gameday giveaways, including coordination of 100 + volunteersSupervised gameday tailgate party and coordinate communication with vendorsManaged data and correspondence related to Buffalo Bills Alumni and Baby Bills BackersOversaw variety of special events, including gameday Alumni signings and Community Relations events

Nominated for MTVu Woodie AwardNo. 4 college radio station in the nationLead Promotions staffSuccessfully advertise and market WSBU eventsHold weekly Promotions staffer meetingsAttend weekly Board of Director meetings

Wrote and edited copy for client’s websites and print adsResearched and compiled SEO keywords using Google AdWordsAssisted Account Managers in weekly client research for pitches Updated and wrote copy for client’s and OTW’s social media pages and blogs

Lead a team of 4 Art Directors and 4 CopywritersStrategize and execute creative for JCPenney (client)Key member of presentation teamWork closely with planners, media and production

Imported and managed placement of national commercial orders using OSI and MediaLineAssisted National Sales Coordinator in sending offers to TeleRep and National buyersReviewed client promo development and presentation with WHDH/LVI Marketing ManagerUploaded news stories to WHDH website using INews

Researched and wrote current news in Rochester for on-air broadcastAttended and reported on current events in RochesterTranscribed interviews for producers and reportersEdited video and radio segments for various programs