Strategizes and implements branding, media relations, community outreach, online marketing and social media for a collection of award-winning, art-centric urban boutique hotels that includes Hotel deLuxe, Hotel Lucia, Sentinel and the Heathman Hotel in Portland, Ore., Hotel Max and the Roosevelt Hotel in Seattle, Wash., Hotel Murano in Tacoma, Wash., Hotel Preston in Nashville, Tenn. and the Old No. 77 Hotel & Chandlery in New Orleans, La.

Backed by more than a decade of experience in strategic media relations, Buska Public Relations is a boutique communications consultancy specializing in outreach on behalf of tourism, culinary and lifestyle products. Helmed by media relations expert Kate Buska, Buska Public Relations has the time-tested relationships, innovative ideas and strategic savvy to amplify your message across all mediums and connect with consumers and influencers.Buska Public Relations can help target the right audience, craft an effective communications strategy and engage your customers and community through traditional and social media relations, promotions and interactive marketing.

• In FY ‘09, generated $14 million in unpaid ad value equivalency (AVE) for the destination. • During tenure, AVE increased by 13% on average year-over-year.• Develop and implement annual public relations plan to proactively pitch the destination to national and international media.• Conduct outbound media calls on a regular basis to foster relationships with travel media and develop new markets. • Represent the destination at major tradeshows’ media marketplaces. • Participate in domestic media events and international missions on behalf of California tourism. • Manage relationships with Bureau members, key partners in the regional tourism industry and allied organizations. • Responsible for domestic and international media inquires as well as coordination of press fams and individual media visits.• Write media alerts, pitches, news releases and other press materials.• Highlights include extensive outreach in anticipation of the 2008 US Open at Torrey Pines, that resulted in coverage clearly positioning the destination among the nation’s best for golf travelers, and early stage promotion of San Diego craft brewing as a tourism asset, that helped establish the region as “The Best City in America for Craft Beer,” according to the October 2009 issue of Men’s Journal.

• In 2002 calendar year, generated $2.6 million in AVE.• Fielded local, regional and national media inquires, coordinated press fams and individual media visits, and proactively pitched the resort to both consumer and trade media.• Wrote media alerts, releases, biographies and other press materials.