Kate Callan Email & Phone Number

New York, Ny, Us

Set the vision and strategy for social and influencer engagement within the overall digital ecosystem – including how the agency delivers best-in-class social content, identifies, and prioritizes creators, partners and influencers. Oversee social media and influencer engagement at the agency leading a specialized team focused on social media and cross-channel content strategy, channel planning and optimization, content development, community management, user generated content programs, insights and analytics, paid amplification, influencer engagement and corporate thought leadership. Co-lead Engagement Strategy team of more than 40 team members in collaboration with EVP, Global Head of Digital.

Responsible for driving the creation, management and implementation of innovative social media and influencer-generated programming across health and wellness agency. Lead agency social capabilities across client and new business efforts including strategy and persona development, platform and content creation, community management and UGC programs, influencer identification and engagement, live social events, hashtag campaigns, and social listening/analytics.

PR director skilled in developing integrated communications programs that translate health and medicine into meaningful stories to reach consumer and professional audiences. Keen ability to keep the team focused on the bigger picture while not losing sight of numerous day-to-day details.Specialties: Integrated program management from communications strategy development through implementation and metrics evaluation; social media strategy development in a regulated healthcare environment; physician, advocacy, blogger and talent/spokesperson relations; national and regional media strategy and event management; budget management, staff planning and team mentoring. Therapeutic areas of expertise include: gastroenterology, rheumatology, women's health, vaccines and consumer healthcare/OTC.

Core responsibilities: strategic planning and day-to-day counsel/oversight on communications programs supporting disease awareness and education, national and local media relations, social media/blogger engagement, events, product milestones and third party engagement. Also responsible for budget management, staff development and team mentoring.

- Manage multiple internal and external relationships on a daily basis providing sound counsel, recommendations and insight - Create strategic communications plans to deliver earned media around key product initiatives and announcements for established treatments- Work with internal Medical and Scientific Affairs department to translate high science subject matter into a more relatable topic for key business and medical media audiences (i.e. pitch letters, backgrounders, key messages, etc.)