Kate Campbell Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Reported to the CEO and was responsible for driving change and growth through leading multiple cross functional projects across the organization including marketing and communication, corporate planning, business development and partnerships.Delivered Results:▪ Managed the marketing and communications department that included a team of 3▪ Established the business development and sales process including lead target lists and partnership pipeline▪ Led numerous strategic marketing projects including: marketing and pricing strategy, sales material development, marketing analytics, content marketing, external partnerships, conference attendance and sponsorship, CRM implementation, website redesign▪ Developed the Go-to-Market Strategy for the 2019 product launch▪ Designed the pitch and strategy for investor fundraising campaigns▪ Facilitated the cross functional structure including weekly executive leadership meetings and strategy sessions

Toronto, Canada Area

Pioneered an innovative non-branded and non-promotional marketing role in the organization responsible for driving market growth through stakeholder partnerships and patient access programs. Delivered Results: ▪ Defined a new function within the organization and introduced the role to 100+ colleagues across Canada▪ Collaborated with the brand team to develop and execute a disease elimination strategy/ market expansion strategy that included stakeholder partnerships, public affairs and patient access programs▪ Planned and executed a $1M grant program to build the corporate brand, identify HCV stakeholder champions and mobilize market growth at a local level

Greater Chicago Area

Worked in a global marketing role where I provided market growth strategic guidance to affiliates and led initiatives focused on increasing HCV awareness, screening and linkage to care for patients.Delivered Results:▪ Successfully led the development and execution of the global market expansion strategy for the hepatology franchise and implemented it across 60+ countries. ▪ Lead various strategic projects including new medicine marketing campaign, patient and provider journey mapping▪ Led the external execution of a corporate communications platform and launched it at a 10,000-person congress ▪ Organized and facilitated 10+ international cross-functional meetings including best practice sharing workshops

Paris Area, France

Worked in an international role to provide strategic guidance and hands-on support to 19 country affiliates across Western Europe and Canada on initiatives focused on driving market growth through care delivery transformation and strategic partnerships.Delivered Results:▪ Defined a new function within the organization and lead implementation of the new role in 19+ country affiliates▪ Initiated and managed a 15-member multi-stakeholder partnership (external) focused on co-creating, planning and executing various events, activities and joint projects across Western Europe and Canada▪ Initiated four major international strategic transformation and patient support projects across 19 countries including the Health Leaders Program, Peer Support Initiative, LEAN Service Redesign Pilots, and the Patient Retention Project▪ Active member of a working group tasked to develop recommendations for organizational restructuring

Calgary

Worked closely with the health service executives and senior leaders to develop strategic plans that include service redesign and transformational change in alignment with population health needs and political priorities.Delivered Results: ▪ Led the strategic and operational planning process for the Addiction and Mental Health expansion at the Children's Hospital ▪ Conducted data analysis and strategic planning sessions to develop the 5, 10 and 20 year strategic plans for two zones across Alberta

Calgary, Canada Area

Worked with clinical teams in Surgery and Women's Health to plan and implement functional programs and process improvement projects and support change management strategies for the opening of the new South Health Campus hospital facility.Delivered Results: • Provided project management support to clinical teams in surgery and women's health departments to support the opening of a new greenfield hospital• Led 15+ person cross functional working group to align the teams on the opening of the department• Led service redesign and process improvement initiatives for surgery and women’s health

Calgary, Canada Area

Worked with a multi-functional working group to develop and implement an model of care that included a combined Rapid Access Unit and Acute Care at Home service delivery model.Delivered Results: ▪ Led the development of the Rapid Access Unit service delivery model at a Greenfield hospital▪ Provided project management support to clinical teams on the execution of the new model of care from conception to operationalization ▪ Led a 10+ person cross functional working group to align the teams on the opening of the new model of care

Developed and managed the Population Health portfolio including budget, personnel, evaluation, ongoing program development and strategic planning. Delivered Results:▪ Conceptualized and implemented health promotion programs into physician-led multidisciplinary teams including tobacco cessation program, fitness program for seniors, cervical cancer screening program, etc.▪ Led the redevelopment of an After Hours Clinic to provide primary care services to patients after hours▪ Led a mobile medical clinic targeting individuals experiencing homelessness

Bachelors Of Medical Sciences, Pharmacology And Toxicology

Master Of Public Health - Mph