Katie Cascone Email & Phone Number

New York, United States

New York City Metropolitan Area

New York, New York, United States

New York, United States

Manage a sales team of 11 amazing Sales Associates, plan and oversee all sales and operations of getting our beautiful Steelhead trout from processing, onto the truck, to the market and onto your plate.

North East Region (Ny Metro, Li, Nj, Ct, Pa)

Westchester Rockland And New York Counties

Orchestrated and curated Farmers Markets around Westchester, Rockland and New York City. Managed staff, contracts, permitting, CRM, Events, Vendors, Sales and marketing. Day to day our goal was to create a safe, profitable and beautiful community market and gathering place consisting of local farmers and food makers.

New York City And Westchester County

Serve as an authority and host for 15-40+ local food and farm vendors, 600-2000 shoppers per day

Greater New York City Area

- Managed 20+ multi-screen campaigns, coordinated with Campaign Managers to ensure all KPIs were being met, campaign flights were being tended and budgets spent effectively and efficiently- Exceed client expectations, keep engaged with creative reporting, calls, and in person meetings- Converted data sets into detailed campaign analysis through excel charting, graphing and powerpoint design elements- Data Storytelling - present sales and campaign decks to clients, creating stories from data- Upsell and maintain clients with thorough relationship and campaign management and through expertise in product offering and capabilities

Greater New York City Area

- Managed and helped develop all functions and processes of the YuMe programmatic initiative from the ground up- Sales and Account Management contact for all Centro accounts nationally- Established and advised on new processes, system changes and logistics of new Programmatic platform- Worked in tandem with three Account Executives, VP of Indirect as well as VP of Programmatic Sales; created and managed all Indirect and Programmatic clients.- Managed RFP's, providing client's with case studies, research, customized PowerPoint decks, and full proposals tailored to client needs and objectives- Managed all post-sale campaign performance through analysis and optimizations, upsold to bring in incremental campaign budget- Trained and mentored secondary Programmatic Account Manager as well as interviewed prospective new hires

New York, Ny

Recruited by Cox Media Group post-layoff to help lagging teams get back on track with order management, team organization and daily inputting. - Cultivated a team of 3 assistants, 1 supervisor, and 4 Account Executives- Supported Account Executives, pre/post sale- Trained and managed two assistants and team of summer interns.

Greater New York City Area

- Supported a dynamic team of Account Executives, pre/post sale- Assisted in the preparation of campaign proposals/presentations for agency buyers and direct clients as well as monitored first and third party reporting throughout the campaigns- Maintained a high level of client customer service while managing many accounts, responding to requests and executing initiatives under short/strict deadlines- Strategically analyzed the client’s advertising needs by identifying relevant solutions through behavioral, contextual, vertical, third party data, keyword targeting, RTB, Mobile, Pre-Roll, Re-targeting, Local site specific, campaign optimization and up-selling to top performing media to generate maximum revenue as well as a successful digital campaign for our partners- Contributed throughout the system development process of E2E, CDS’ proprietary ad server through user acceptance testing

Greater New York City Area

Supervisor (2/11-11/11), Sales Assistant (2/10-2/11) Local Broadcast Media Sales - Input and maintained local spot buys, negotiated make-goods- Liaison between agencies and seventy nation-wide local broadcast stations- Trained and managed summer intern, managed a team of two assistants- Resolved post-log and billing discrepancies- Completed quarterly audit/revenue reports- Maintained team attendance, PTO and enforced company policies

Greater New York City Area

- Planned and maintained $10M+ National television advertising campaign spot buys - Negotiated with cable and broadcast network sales reps for high profile programs, pods and coordinated avails with clients- Managed cable and broadcast network movie budget allocations for Universal Pictures

-Booked venues for DJ's and managed them-Created effective marketing materials-Distribution via venues and social media-Coordinated Events, Networked to build guest lists, -Design-Sales

San Francisco Bay Area

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