Kate Certain, Emba Email & Phone Number

Kansas City, Mo, Us

Columbus, Oh, Us

Chicago, Illinois, Us

Clients: TYMLOS (Osteoporosis/Rebranding); Zurzuvae (Postpartum Depression/FDA Approval Launch)• Led the planning, development, and execution of multi-channel pharmaceutical advertising campaigns, including print, digital, and multimedia as the primary client contact• Supported the DTC launch of Zurzuvae, a new FDA-approved antidepressant product launch (indicated for post-partum depression and anticipated indication for major depressive disorder) and managed day-to-day and strategic activities for FDA-approved osteoporosis medication, TYMLOS• Coordinated with internal creative, media, and regulatory teams to ensure campaigns are compliant with industry standards and regulations (e.g., FDA, OPDP)• Monitored campaign performance to adjust strategies as needed to achieve optimal results through collaboration with marketing intelligence teams for comprehensive reporting using key metrics analysis• Reinstated social media activities through a strategic plan to reinvigorate the brand using both organic and paid social channels

Columbia, Missouri, Us

Served as Brand Integration Lead for agricultural crop protection company, UPL North America, and account lead for Vegetables by Bayer and Amlan International (poultry/swine/dairy feed additives).

New York, New York, Us

Freelance agency account management responsibilities for a recently FDA-approved rare disease pharmaceutical product.

Freelance client work includes:- Project-based press release and copywriting for retail technology marketing automation vendor announcing partnership with top digital company, and new product line launch to shareholders, large-contract clients, and industry at-large- Event marketing contract appointment for nonprofit 501(c)(3) organization improving the daily lives of senior citizens across Platte County, Mo. Role included event planning and project management including sponsor solicitation and relations to secure funding for annual operations, related marketing and public relations and updating/expanding social media presence and community outreach - Kansas City, Kansas Public Schools standardized assessment project advisory role to identify key areas for improvement, lay out current and future challenges observed, and offer strategic recommendations for logistical implementation. Included quantitative data analysis and cross-analysis with national trends, layered with educator curriculum qualitative feedback via one-on-one interviews - SaaS and digital redesign and implementation for locally-owned salon desiring a brand refresh

New York, Ny, Us

Client: Bayer Animal HealthDirect focus integrated marketing communications planning and execution for canine/feline parasitology pharmaceutical products Advantage II and Advantage Multi, as well as retail positioning for the Bayer Animal Health products' portfolio with in-store B2C shopper marketing planning and executions.

Rutherford, Nsw, Au

Corporate Marketing: Australian animal pharma company seeking U.S. product entryDirect Focus: Strategic marketing planning for domestic product launch of global flagship companion animal anesthetic pharmaceutical product, Alfaxan; selecting and managing advertising agency partnership; budget development and oversight; ongoing category and competitive analysis — including upcoming technologies and anticipated competition; creating evolved brand identity and voice for U.S. market; writing press releases; executional collaboration and ultimate delivery of product launch materials

North Kansas City, Mo, Us

Corporate Marketing/Operations: Strategic planning and launch of medical scrubs apparel small business launchDirect Focus: Developed comprehensive business plan including operations, financial and projections planning, vendor negotiations and production logistics, among others; particular emphasis on developing and executing against the marketing plan consisting of basic research, planning, positioning, target market segmentation, ongoing metrics identification, messaging strategy and media channel prioritization

Kansas City, Mo, Us

Worked primarily with gastroenterology and transplant departments, also a former client from McCormick Company

Relocated back to KC Market, returned to McCormick Company for account management positionClients included: Elanco Companion Animal Health, DVM Pharmaceuticals/Teva Animal Health, Saint Luke's Health System, Centerpoint Medical Center, CVR Energy, WireCo WorldGroup, Cook Composites & Polymers and more

St. Louis, Missouri, Us

Client: Logan's Roadhouse

Remote position to assist on previous accounts while relocating to St. Louis and interviewing for a full-time role with a St. Louis agency

Kansas City, Missouri, Us

SunCom Wireless account - regional telecommunications carrier from North/South Carolina

Initially hired for PR and transitioned to account management role with responsibilities to assist with large client account, Elanco Animal Health, and held primary responsibilities to small- and medium-sized accounts including: DVM Pharmaceuticals/Teva Animal Health, Companion Animal Parasite Council, Saint Luke’s Health System, Centerpoint Medical Center, Cook Composites & Polymers, CVR Energy, WireCo WorldGroup, among others

California metropolitan public transportation accounts

Bachelors Of Journalism, Advertising (Strategic Communications) With Spanish Minor

Digital Marketing Strategies: Data, Automation, Ai & Analytics, Executive Continuing Education Certificate

Executive Masters Of Business Administration (Emba)

Study Abroad (Undergraduate Summer), Espanol

Education record