Kate Chen Email & Phone Number

San Francisco, California, Us

- Defined product roadmap for user identity and onboarding flow. - Improved onboarding experience on web and mobile, resulting in 15% less time to verify account, 9% increase in conversion rate and 35% less avg. onboarding cost.- Launched user migration flow with acquired business partner (Voyager) that onboarded 75k users and generated $1.5M user deposits in 3 months.- Enhanced account functions by adding features such as QR code login, secured re-login, multifactor authentication and other account management features.- Improved mobile/web user experience by adding user enaging content and implemeting UI changes based on A/B test results.

Ingelheim Am Rhein, Rhineland-Palatinate, De

- Crafted yearly product roadmap of digital rehabilitation service and prioritized product requirements based on research and data insights, tech capacity and business needs. - Launched digital stroke rehab service from start to finish by working with a cross-functional team of designers, engineers, data scientists. Onboarded 100+ rehab practitioners, 20+ hospital partners, and 2000+ patients 3 months after launch.- Grew product & design team, managed and mentored 5 junior team members across 3 product projects.- Conducted in-depth customer research through surveys and interviews, tracked product usage data and researched competitors to make product improvements and set goals. - Coordinated with business stakeholders, external partnerships and marketing team to generate product go-to market plans.

Everywhere, Oo

- Designed and launched Binance Turkey, a localized exchange, by working closely with engineers, product managers, marketing and compliance, resulting in a 20% increase in market share.- Planned user discovery and facilitated the launch of 10+ local payments channels globally.- Defined high-level product strategy for Binance’s global expansion by working closely with marketing, the local business development team and user communities.

Irving, Tx, Us

- Conducted competitive benchmarks and user interviews, analyzed results to inform design and product decisions. - Created wireframes and worked closely with a cross-functional team in agile development to deliver the product.- Generated product requirements based industry benchmarks and user research, prioritized requirements based on feedback from business stakeholders and subject matter experts.- Redesigned the ticket maintenance experience for AT&T B2B platform, increased system usability score by 20%.- Revised Deutsche Telekom’s B2C mobile online shopping and checkout flow, which resulted in 4 times increase in the amount of purchases, and added 7% to the conversion rate.

Managed and organized customer survey for Samsung All-in-One PC design research team. Conducted data/behavior analysis of customer survey results.Researched on Kansei engineering (design perception) in automobile design for education purpose.

Beijing, Cn

Administrated Market research for Volkswagen China. Collected information for the overall market research. Constructed the market wording database of Chinese domestic automobile market.Conducted competitive analysis of branding strategies. Adviced on the marketing and design strategy.

Master Of Business Administration (Mba)

Master Of Arts (Ma)

Bachelor'S Degree, Industrial And Product Design

French Studies