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As a product manager, I possess 9 years of expertise in product design, user research, and product development. With a demonstrated record of scaling products and delivering exceptional user experiences grounded in quantitative data and in-depth user insights. Furthermore, I am able to develop user-friendly products within tight time frames, while adhering to technology and regulatory limitations.Competencies:Product Roadmap, Google Analytics, Tableau, Excel, KYC, user onboarding, user lifecycle management, user experience design, usability testing, wireframing, in-depth user research, Jira, Agile development, API, SDK, project management
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Product ManagerBinance.Us Feb 2022 - Jan 2024San Francisco, California, Us- Defined product roadmap for user identity and onboarding flow. - Improved onboarding experience on web and mobile, resulting in 15% less time to verify account, 9% increase in conversion rate and 35% less avg. onboarding cost.- Launched user migration flow with acquired business partner (Voyager) that onboarded 75k users and generated $1.5M user deposits in 3 months.- Enhanced account functions by adding features such as QR code login, secured re-login, multifactor authentication and other account management features.- Improved mobile/web user experience by adding user enaging content and implemeting UI changes based on A/B test results. -
Sr. Product ManagerBoehringer Ingelheim Dec 2020 - Feb 2022Ingelheim Am Rhein, Rhineland-Palatinate, De- Crafted yearly product roadmap of digital rehabilitation service and prioritized product requirements based on research and data insights, tech capacity and business needs. - Launched digital stroke rehab service from start to finish by working with a cross-functional team of designers, engineers, data scientists. Onboarded 100+ rehab practitioners, 20+ hospital partners, and 2000+ patients 3 months after launch.- Grew product & design team, managed and mentored 5 junior team members across 3 product projects.- Conducted in-depth customer research through surveys and interviews, tracked product usage data and researched competitors to make product improvements and set goals. - Coordinated with business stakeholders, external partnerships and marketing team to generate product go-to market plans. -
Product ManagerBinance Jul 2019 - Dec 2020Everywhere, Oo- Designed and launched Binance Turkey, a localized exchange, by working closely with engineers, product managers, marketing and compliance, resulting in a 20% increase in market share.- Planned user discovery and facilitated the launch of 10+ local payments channels globally.- Defined high-level product strategy for Binance’s global expansion by working closely with marketing, the local business development team and user communities. -
Ux Researcher/DesignerTekzenit, Inc. Jun 2014 - Dec 2018Irving, Tx, Us- Conducted competitive benchmarks and user interviews, analyzed results to inform design and product decisions. - Created wireframes and worked closely with a cross-functional team in agile development to deliver the product.- Generated product requirements based industry benchmarks and user research, prioritized requirements based on feedback from business stakeholders and subject matter experts.- Redesigned the ticket maintenance experience for AT&T B2B platform, increased system usability score by 20%.- Revised Deutsche Telekom’s B2C mobile online shopping and checkout flow, which resulted in 4 times increase in the amount of purchases, and added 7% to the conversion rate. -
Design Research AssistantAsia Design Institute Jan 2012 - Feb 2012Managed and organized customer survey for Samsung All-in-One PC design research team. Conducted data/behavior analysis of customer survey results.Researched on Kansei engineering (design perception) in automobile design for education purpose.
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Design Research AssistantVolkswagen Group China Jun 2011 - Sep 2011Beijing, CnAdministrated Market research for Volkswagen China. Collected information for the overall market research. Constructed the market wording database of Chinese domestic automobile market.Conducted competitive analysis of branding strategies. Adviced on the marketing and design strategy.
Kate Chen Skills
Kate Chen Education Details
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The Johns Hopkins University - Carey Business SchoolMaster Of Business Administration (Mba) -
Maryland Institute College Of ArtMaster Of Arts (Ma)
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Shanghai Jiao Tong UniversityIndustrial And Product Design
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Shanghai International Studies UniversityFrench Studies
Frequently Asked Questions about Kate Chen
What is Kate Chen's role at the current company?
Kate Chen's current role is Product Manager ｜ MBA.
What is Kate Chen's email address?
Kate Chen's email address is yu****@****nit.com
What is Kate Chen's direct phone number?
Kate Chen's direct phone number is (972) 753*****
What schools did Kate Chen attend?
Kate Chen attended The Johns Hopkins University - Carey Business School, Maryland Institute College Of Art, Shanghai Jiao Tong University, Shanghai International Studies University.
What skills is Kate Chen known for?
Kate Chen has skills like Market Research, Design Thinking, Industrial Design, Product Design, Graphic Design, 3d Modeling, Interaction Design, Digital Illustration, Wacom Tablet, Marketing Strategy, Web Design, Html.
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