CAA is the only agency to offer full book promotional services for clients, including marketing, publicity, and touring support. We work closely with authors, publishers, and partners to create cohesive, innovative, and strategic book campaigns. The CAA Book Marketing team is known for its industry-leading book touring business that elevates our clients’ connections with their fans while supporting local bookstores. Authors benefit from a holistic best-in-class approach to their book launch that includes integrating various agency departments including speaking, commercial endorsements, and podcasts. Act as a business partner with an entrepreneurial mindset and provide strategic guidance to clients and agents on best practices for promoting books.Work with award-winning and bestselling storytellers across a wide range of disciplines, including President Joe Biden, Vice President Kamala Harris, Reese Witherspoon, Will Smith, Tim McGraw, Jenna Bush Hager, and Antoni Porowski, among many others.

Responsible for strategy, planning, and execution of large scale consumer events from start to finish— developing the overall event vision, balancing an annual events budget, and using data and analytics before and after events to inform campaigns. Collaborate with multiple departments (finance, marketing, editorial, corporate) to share ideas, pool resources, and provide updates on long-term event plans. Pursue partnerships that connect brands with authors and readers to create custom experiences and build upon existing audiences (including Hearst, Condé Nast, Starz, Dunkin' Donuts, Talbots, Draper James, Breville, Etsy).

Contributed to successful #1 New York Times bestsellers for Emily Giffin and Diana Gabaldon by creating launch events that drove sales and awareness. Worked directly with VIPs and executives on campaigns. Fostered partnerships with media companies, including Hearst, Condé Nast, Huffington Post, and American Media, Inc., to support event initiatives. Designed and managed event websites, surveys, and online registration for all special events. Established strategic, as well as consistent, brand identification at all events.Booked national and regional print, broadcast, and online media. Maintained strong relationships with venues; negotiated contracts for vendors, speakers, and entertainers; and oversaw on-site contractors and suppliers for all events. Managed execution of social media and digital word-of-mouth campaigns, and offered strategic consulting to authors and publicists to ensure campaigns are engaging, buzz worthy, compelling, and on brand.

Worked with brand authors (including Diane Keaton, Anna Quindlen, Danielle Steel, Sophie Kinsella, and Nate Berkus) to implement social media campaigns that helped expand their digital presence. Spearheaded inaugural Open House, a now triennial signature event at Random House for 250+ consumers that increases discoverability around new releases and introduces readers to brand. Ran multi-day New Orleans event for genre author and 600 fans, earning national media attention. Managed key social web platforms –Facebook, Twitter, Pinterest, Instagram—while maintaining the tone and voice of the brand. Collaborated with other publicists to generate online PR programs and strategies built on the shoulders of traditional media coverage.

Supported Director of Publicity on campaigns for high-profile authors, while also independently managing paperback publicity campaigns. Managed media and travel logistics for multi-city national tours with bestselling authors. Conducted research and provided relevant insights based on competitive analysis and industry trends to identify and address key social media challenges and solutions for authors and publicity department. Established a strong brand presence for Random House on social media and advised on best practices. Developed and branded a series of blogger events for Random House to promote new releases.

Provided organizational and administrative support to Gina Centrello, and served as a liaison with various departments and international corporate offices on behalf of the President’s Office. Responsible for a variety of special events, including divisional holiday party for 300 colleagues, celebration toasts for authors, and in-house gatherings.

One of six entry-level employees selected for Random House Associates Program, which provides training and exposure to many different aspects of the book publishing business. Completed rotations with Crown Editorial, Publicity, Subsidiary Rights, Production, Marketing, and Harmony Editorial.

Launched a new student-run magazine about life at Hamilton; managed a staff of over 50 students and guided the development of the website.

Coordinated special projects for Offices of Public Affairs and Public-Private Partnerships; edited and developed brochure targeted at the private sector; conducted research on public-private partnership opportunities.

Researched potential donors and produced concise reports; staffed high-level political fundraiser.

Designed fact sheets and press materials; contributed to a monthly newsletter, distributed to over 120 embassies.