Kate Daggett Email & Phone Number

Westport, Ct, Us

San Francisco, Ca, Us

(SQ, 12,000 employees). Part of the executive leadership team reporting into the CMO (and temporarily reporting to the CEO), consulting on global business strategy, marketing strategy and responsible for creative strategy influencing all go-to-market activations and initiatives. Lead and manage a global team of 120+ individuals across Global Creative, Brand Systems, Performance, Operations and Budget Management, and Production disciplines. Oversee Global Creative campaigns, programs, and initiatives to increase brand awareness, consideration, and ultimately drive conversion. Drive and develop Foundational Brand systems that influence the treatment of GTM creative, app design, website experiences, and product interfaces. Successfully oversee the team’s P&L, working with Finance and Strategy teams to develop annual budgets, influence long range planning, and manage quarterly and close of year budgets. Partner with comms to develop messages that earn impressions and influence reporting. Working to expand creative and production footprint internationally, building out a global capability. Partner with Seller Experience and Sales teams to increase website performance. Partner with content teams to develop culturally resonant and performant social content. Speak both internally and publicly on behalf of Square, representing Square Creative, Production, and Brand initiatives. Consistently rank highest in Management Pulse scores across the Marketing Leadership peer set and higher than Square and Block company averages.

Menlo Park, Ca, Us

(FB, 80,000 employees) Managed an ever-growing team of in-house creatives and external agencies to develop activations, events, and campaigns to inspire business audiences and help them move their business forward across Facebook's platforms and tools. Influenced strategies, developed innovative ideas, and crafted work that was provocative, inspiring, and drove business outcomes. Partnered with global business marketing and creative leaders to bring global campaigns to market, scaled with a cohesive and consistent brand approach. Sat on Global Business Marketing and North America leadership teams; consulted in planning, built go-to-market strategies for the business; influenced ways of working. Managed the team through change and reorgs. Led an equitable, open, and collaborative team culture where people could do their best work. Public speaker and spokesperson for the company.

Led the entire creative department at Rauxa, which was acquired by Publicis Groupe and rebranded to FKA just after my departure. Responsible for setting the creative vision for the entire network. Managed and directed a bi-coastal team of nearly 70 creatives across four offices. Led creative strategy, ran pitches, partnered with disciplinary leaders to elevate work; made hiring decisions, impacted management and operation decisions at a corporate level, built strong relationships with clients and partners, and was a brand steward for the company. Client List: Alaska Airlines, Friday’s, Make America Beautiful, Van’s, Verizon

Hired by Tenthwave (privately held); took company through an acquisition by Wire Stone (now part of Accenture). Managed creative team consisting of art directors, writers, designers, creative technologists and information architects. Responsible for all creative work including digital content (short form videos, social advertising, photography); design and utility of websites, micro sites and mobile experiences; developed brand and digital campaigns; concepted and executed promotions. Collaborated closely with strategy, technology and production to ensure a high level of creative thinking and quality of final product. Lead pitches, presented work, oversaw brand communications for the company. Pitched and won new business including: FLOWER Beauty, Cape Cod Potato Chips, Farmer’s Insurance, The Gap, Specialty Food Association, Wishbone, American Express and Crayola. Sat on executive management team; influence business decisions as relating to the company, pitches, organization and operations.

Boston, Massachusetts, Us

(Digitas, part of Publicis Groupe has 7500 employees.) Inspired and lead a team of creatives working on the American Express business. Oversaw work across the following business divisions: Cross-Charge (any communication or program that speaks to more than one card at a time), Membership Rewards, OPEN (small business), GABM (brand-level programs) and AXPi (functional site work). Developed campaign ideas, online ads, direct mail pieces, iAds, applications and site experiences. Pitched, won and worked on new business including Vente-Privée and Mondelez.

New Rochelle, Ny, Us

Taught English in Dharamasala, India.

Nyc , La, Us

Brought on to develop a digital capability at TBWA \ Chiat \ Day New York. Oversaw creative development of television, digital, CRM, direct mail, retail, print, OOH and content creation. Clients included: Snickers, Starburst, Nivea, Vonage, Michelin.

New York, Ny, Us

Developed brand-focused, technologically robust creative solutions for site experiences, online applications and multi-channel, interactive marketing campaigns across CPG, Financial Services, Media, Manufacturing, Energy and Non-Profit verticals. Clients included: British Airways, Coca-Cola, Dyson, Gucci, Honeywell, Kumho Tires, Melon Financial, Skittles, Sirius Radio, Snickers, amongst others.

New York, Ny, Us

Acted as the lead Information Architect on projects that included websites, online applications, intranets and extranets for Fortune 1000 clients. Offered design support to creative team during pitches and throughout production phase of projects. Worked in strategic capacity during discovery phases of projects.

Bfa, Fine Arts, Graphic Design, Motion Design

Education record