Kate Darcy Email & Phone Number

Chicago, IL, US

• Guide clients in developing and executing strategic customer experience and marketing plans which include: market research, digital and print, trade shows, events and PR. Industries include: healthcare, technology.
• Served as transitional CMO for a healthcare non profit that is evolving from a traditional marketing approach to a customer-focused organization - looking to redesign the experience both internally and externally..
• Designed customer journey for large government agency's IVR and advising on implementation with technology partners Lumen and Google.
• Led customer research and UX Heuristic review of an App in the healthcare/maternity space, driving recommendations critical to the user experience.
• Conducted customer research and developed customer journey maps - leading to a full process redesign initiative for regional B2B and B2C propane supplier.
• Addressed significant issues in web strategy and client CRM approach - resulting in more accurate targeting and quantifiable lead generation for a procurement advisory service.

• Industries of focus include: Real Estate, Retail, Health/Wellness, Cannabis, Financial Services, Technology (B2B and B2C), Government, Automotive, eCommerce and Nonprofit.
• Worked with clients to help drive strategic DESIGN, MARKETING and CUSTOMER EXPERIENCE initiatives, including gathering critical customer insights, developing customer personas, mapping the journey and strategically.
• Partnered with Founder to bring RGI (a Brand Experience Design Collective) to scale, including strategy and process development, business development and marketing, streamlining technology and tools, and ongoing.
• Researched and selectively identified industry award opportunities, earning RGI 7 wins (4 in one year, 3 in another) to establish brand awareness within pharmaceutical and retail industries.

Chicago, IL, US

• Developed global B2B marketing strategies and campaigns for Financial Product complex (i.e., interest rate, equity and foreign exchange products), with over $1.2 Billion in annual revenue, and a 25% increase in volume.
• Established Market Insight team, creating new thought-leadership platform. Developed and distributed rich content and analysis digitally – an approach that changed how company marketed to clients, ensuring more.
• Selected to help establish company's first Innovation Lab, designed to improve cross-functional collaboration, develop a more customer-centric approach for tackling current challenges and explore growth opportunities..
• Led the successful launch of a first-of-its kind derivative product in highly competitive and intense regulatory environment - ensuring seamless, cross-functional collaboration and execution.
• Developed digital marketing strategies for more targeted customer outreach, while reducing number of trade shows and extraneous print material; significant savings (+$100K) and stronger, more measurable results.

Chicago, IL, US

• Created and scaled a new Market Education Department, within Marketing Division. Developed five-year global strategy, for using education and thought leadership, to more effectively market to clients at all levels of.
• Put in place a new approach that transformed the company's marketing campaigns; shifting from a reactionary style to a more content-based, insight-driven model, while executing a five-year digital strategy, in under.
• Built diverse team to develop and deliver both in-person and online courses, as well as curate leading economic and market analysis, from both internal and external contributor; included partnering with the six major.
• Led strategic marketing initiative with sales team in Asia, to build course material for brokers in China, Hong Kong, Singapore, Taiwan and Korea - resulting in double-digit volume growth from Asia.
• Created a global trading competition, growing the number of universities participating from 25 to 85 in one year, with six countries and 400 students participating – now over 2,300 students participate globally.
• Developed first online Education Center on cmegroup.com, featuring market commentary, research papers, videos, and wide range of courses and tutorials covering six product areas and four languages. Created CME’s first.

• Partnered with sales teams to create and execute strategic marketing campaigns for the two largest revenue-generating product groups. Managed priorities and budgets to optimize multi-channel marketing approach across a.
• Co-created and managed the Retail Partner Marketing Program, establishing partnerships with 15 U.S. and European brokerage firms to co-operatively market to and educate a new customer segment. Managed budget of $1.5M.
• Created, executed and marketed a two-day Futures Trading Summit, an in-depth educational program for 100+ prospective customers.
• Developed over 10 new product launches in five years. Initiated CME’s first direct mail and email newsletter campaigns, along with first suite of online courses, webinars and video interviews – driving for a more.
• Launched company-wide rollout of newly restructured Marketing Department, creating new marketing planning approach and forecasting process. Forecasting process was later adopted division wide. Selected to lead.

• Managed relationship with outside advertising agency for product campaigns.
• Led various marketing research initiatives including logo and tagline studies, new product concepts and a retail-investor study.
• Worked with Director of Marketing to establish and launch company’s first branding initiative, prior to IPO. Chicago Mercantile Exchange (CME) went public in December 2002, and became CME Group in 2007 when CME and.

Mba, Marketing And Management & Strategy

Bachelors Degree, Marketing And Finance