• Manage product line revenue on a regular basis by tracking user data and behavior to determine best strategy and approach, consistently hitting 90-100% of alternative revenue goals MoM• Compile customer needs, insights, data, and competitive trends to drive the business forward, resulting in an increase in ROI on alternative revenue products by over 20% YoY from 2022 to 2023• Lead and operationalize monthly GTM strategies across product portfolio• Ideate successful and integrated product launches that deliver value to existing customers and new audiences by working with sales, student support, and marketing peers, focusing on messaging the value ad of our highest-priced certification products (meditation, yoga, health coaching, and ayurveda)• Lead a cross-functional team to define, create, and execute integrated D2C marketing campaigns across email, social, website (e-comm), SMS, sales support, and paid ad

• Lead and empower a team of 8 to implement best-in-class marketing strategies and execution tactics for over 1300 clients• Develop improved agent marketing policies and processes for NYC region• Manage day-to-day operations of local marketing team within work-streams (rebrand meetings, leadership meetings, process solution proposals, retention meetings)• Provide exceptional creative and strategic marketing recommendations to NYC marketing team and all high-level clients

• Ownership of corporate initiatives that speak to OCRs and efficiency improvements, including management of our Tri-State Regional Luxury Division• Experience owning and leading large scale internal and client facing projects that span across regions and departments• Skilled communicator with great interpersonal skills, ability to build and manage relationships with high-level clients and across departments, including sales, client experience, product developers, and corporate leadership• Seen as a strong brand ambassador and culture representative, both within the Marketing Department and regionally• Leads internal team members to feel valued and empowered, recognizes mentorship opportunities to build others' skills• Successfully creates comprehensive, multi-channel marketing strategies for all clients, spanning digital advertising, email, social media, direct mail, OOH, events, etc. with the goal of increasing brand recognition and leads• Proven ability to manage escalations and high-level clients with ease

• Developed unique listing and brand marketing strategies for 150+ real estate clients, spanning various business goals, target audiences, tactics, and budgets• Provided daily guidance and outstanding client service to guide clients' work from start to finish and showcased value to make clients' marketing efforts more efficient, less time consuming, and more effective• Planned and project managed highly targeted marketing campaigns spanning digital advertising, email,social, direct mail, OOH, event, etc. with the goal of increasing brand recognition and leads• Proven project-management skills in high-paced environment. Liaised between the company’s design team and clients to communicate and coordinate the delivery of projects and all associated materials (design, photography, copywriting and overall content development)• Monitored the ongoing efforts of clients and analyzed actual results from advertising/marketing projects to determine their effectiveness, helping inform future activities for both those clients as well as the agent marketing team• Supported the Marketing & Creative Department by relaying real estate market trends, industry forecasts and new product information

• Wrote various design-oriented articles as bylines for clients• Responsible for media pitches, results, and event organization for several high-end furniture brands• Assisted with digital media strategies for multiple designers and companies, specializing in social media• Fluent in lifestyle, culture, and interior design media, with an appetite for details and great organizational skills

As a VIP Brand Strategist, I managed online reputation campaigns for VIP clients (both individuals and businesses) to develop their personal or corporate brands and position them as thought leaders in their industries. Duties of the VIP Brand Strategist include:• Develops customized strategies on a monthly and weekly basis to achieve client goals• Serves as the central point of contact between clients and the VIP department• Coordinates SEO strategy, written content, website design, and online activity to meet clients’ needs• Leads online interactions and drives engagement

The goal of BrandYourself is to help clients build a strong, positive online presence using search engine optimization (SEO). Duties of online reputation management (ORM) include:• Work closely with clients to develop strong relationships in order to assist campaign structure and build unique content• Create, develop, and maintain customized websites for each client, including optimized social media profiles and web applications• Educate clients about SEO processes and ways to operate and maintain profiles• Create customized monthly strategies designed to produce maximum results• Maintain manual and automated social activity, blogging, and organic interaction of various profiles• Gain proficient type-writing, organizational, and computer-engineering skills to work efficiently in a quick-paced environment

• Experience developing SEO campaigns, analytics, SE rankings monitoring, keyword research, site auditing methods, social media optimization, and link building• Research and draft blog posts on a range of topics to assist the execution of Concierge Services client campaigns.• Manage a weekly content schedule• Gain proficient type-writing, organizational, and computer-engineering skills to work efficiently in a quick-paced environment

• Acquire exceptional organizational skills through shelving and library maintenance• Assist college classes with referencing questions • Book processing, editing, proofreading, scanning, and correspondence • Aid in event planning (cleaning & organizing rooms, selling books at front desk, setting up food/beverage)• Assist with children's program: reading, teaching, and engaging with poetry