Kate Gentry Email & Phone Number

New York, Ny, Us

New York, Ny, Us

We are now Publicis Digital Experience!

Paris, Ile De France, Fr

Austin, Texas, Us

• Operate talent acquisition program: write job descriptions, promote open roles, screen resumes, communicate next steps with candidates, conduct phone and in-person interviews, and extend offers• Administer technical assessments, gather results and panel feedback for hiring decision• Manage onboarding for new hires, including payroll and benefits paperwork, technology and supplies acquisition, orientation, and logistics• Perform regular HR check-ins with recent hires to ensure job, culture, and team fit; conduct exit interviews with departing employees • Develop and implement coaching and performance improvement plans and participate in terminations with respective managers as needed • Create and/or contribute to company policies pertaining to work from home, volunteer day PTO, employee recognition, and interpersonal relationships • Maintain company culture and employee morale through the ideation, planning, and execution of teambuilding and company events; employee recognition, celebrations, and gifts; ordering supplies and employee swag• Administer employee benefits such as medical insurance (including COBRA) and 401k during open enrollment or eligible life events

Austin, Texas, Us

• Managed client relationships, performed account audits and rebuilds, optimized PPC advertising across channels such as Google AdWords, Bing, Yahoo, Facebook Ads, and LinkedIn Ads.• Contributed to the development and mentorship of junior PPC team members

Austin, Tx, Us

-Responsible for maintenance and growth of global paid search accounts-Designed reports and presented data from internal analytics dashboards -Acted as company-wide Google Analytics expert, troubleshooting installation, implementing goal funnels, developing custom reports, and managing profile creation and maintenance

Austin, Texas, Us

- Managed a diverse portfolio of PPC campaigns spanning multiple accounts and web properties - Contributed to overall corporate eCommerce strategy, primarily focused on conversion optimization - Performed in depth analysis of competition and the e-learning market - Worked closely with web development teams to implement and troubleshoot website tracking - Assisted with team recruitment and development - Helped troubleshoot and mediate a complex website and shopping cart migration

Austin, Tx, Us

- Became a member of the senior management team and directly managed a team of 9 employees- Took a key role in business development, leading to the company’s acceptance as one of 4 finalists in the RFP process of a $100K+ prospect- Performed audits, developed detailed proposals, communicated with prospects, and acted as the company’s paid search expert- Worked with senior management to conceptualize, plan, and begin implementation of a total corporate restructure- Developed a new company wide bonus structure based on seniority and tenure- Audited company financials and enacted a plan to increase profitability by 20%- Created and implemented department and corporate processes for client communication, quality assurance, reporting, disciplinary action, and productivity

Austin, Tx, Us

- Coordinated daily operations for department, including: recruiting, employee advancement and termination, interpersonal and interdepartmental relations, etc. - Conceptualized and led department and company initiatives. - Developed PPC department processes for hiring, education, daily functioning, and communication - Contributed to department and company strategy, including the development of new department structures - Developed employee training program, created training materials, coordinated and conducted training and learning opportunities for Analysts at all levels- Created expert content for the company’s own marketing efforts and helped to develop a new corporate brand identity, email marketing program, social media outreach, and blog

Austin, Tx, Us

Austin, Tx, Us

- Developed strategy and directed regular maintenance of a paid search book of business including 10-20 clients with spends ranging from $5K-$80K+ per month across AdWords, AdCenter, Facebook, LinkedIn, and comparison shopping engines. - Delivered performance based on client goals: eCommerce (ROAS, revenue), lead generation (form fills, meaningful actions, microconversions) - Performed tracking and code audits and acted as a consultant for conversion and Google Analytics set up - Provided recommendations for landing pages, display ads, and product feeds - Performed in depth competitive research and analysis - Improved employee retention via development of a corporate culture committee - Provided support to client communication team in their efforts to cross sell additional products, including SEO, ORM, and Social. - Provided content and strategy for Leverage’s own marketing efforts, including blog posts, videos, and newsletters.

- Successfully managed multiple $50K-$100K/mo. AdWords accounts and designed and implemented search engine marketing campaigns through Yahoo/Overture, Google, and Microsoft Ad Center, including 30+ campaigns, 5 brands, and 8 languages. - Designed, built and managed custom spreadsheets for optimizing keyword bidding across 10K+ keywords - Implemented A/B and multivariate testing for ad copy and landing pages- Worked with design team to conceptualize and create display ads, videos, and landing pages- Contributed to PR/marketing strategy and implementation, and helped to establish and implement SEO best practices. - Conceptualized and wrote blog entries, press releases, user guides, technical documentation and proposals - Developed SEO friendly content across a range of subjects for 10+ website properties- Contributed to other on-page SEO initiatives, link building, and affiliate marketing efforts for all web properties- Managed internal and outsourced projects

Education

B.A., Anthropology