Kate Kessler Email & Phone Number

Menlo Park, Ca, Us

Menlo Park, Ca, Us

Lead overall retail strategy and staffing operations of the Meta Store on Reality Lab campus in Burlingame, CA. Design the retail staffing strategy, including roles and responsibilities, deployment, KPIs, campus pop-up strategy, role specific training, and scheduling guidance. Create a retail communications program that spans across all functions and ensures all relevant information is delivered with the right details at the right time with our partners.

Menlo Park, Ca, Us

Manage day-to-day partner relationships including long-term planning, go-market approvals, promo development, instore activities, and retailer events for Meta Quest & Portal product lines. Ensure third-parties are driving performance against set KPI’s (full program ROI, revenue per hour, customer interactions per hour, demos per hour, sales conversion, in-aisle trainings). Develop and deliver customer specific sales tactics, training and brand advocacy programs by creating and maintaining exec retailer partnerships, retail sales associates, and store leadership. Partner closely with product marketing, product management and partnerships teams to shape the strategy, roadmap and success metrics for emerging products.

Menlo Park, Ca, Us

Developed and executed global retail marketing programs, promotions and launches of VR Devices (Oculus Rift, Oculus Go, and Rift S) while also managing 3PL marketing agencies for marketing campaigns. Managed creative asset development (briefs, budget, KPIs) and ensuring deliverables are finalized on time. Created retail marketing programs to drive sale KPIs (bundles, promotions, partnerships, and content offers). Marketing partner promotions included: NBA, Qualcomm, Intel, NVIDIA, Microsoft, and Walmart E-Sports. Planned, maintained, and deployed global quarterly retail demo content releases for VR Devices. Planned and executed "Test and Learn" initiatives with decision science and performance marketing teams to provide insight on AR/VR Demo program ROI in US and EMEA. Led the implementation of channel messaging in-store and online retailer pages.

Menlo Park, Ca, Us

Develop and execute retail marketing programs. Including promotions and launches of VR Devices (Oculus Rift, Oculus Go, and Rift S, while also managing 3PL staffing agencies for any related campaigns. Managed creative asset development by writing briefs, managing budgets, hitting key approval milestones, and ensuring deliverables are finalized within set timelines.

Menlo Park, Ca, Us

Led overall event strategy and execution. Including: vendor pitches & selection, event strategy planning, booth VR experience development, budget management, and 3PL/vendor management to execute. Drove cross-functional partnerships across multiple teams ensure consistent successful event including overall branding and demo experience. Created strong partnerships with Product Marketing, Design, Exec Staff to execute top gaming industry events such as CES, E3, F8, Oculus Connect, GamesCom, PAX, and Diversity Events.

Menlo Park, Ca, Us