I wrote a lot of words. Web copy, ads, emails, bylines, blogs, press releases, product one-pagers — I did it all. And pretty fast. I also managed our customer marketing program, helping brand advocates share their Periscope Data experience. Periscope Data is the analytics system of record for professional data teams. The platform enables data leaders, analysts and engineers to unlock the transformative power of data using SQL and surface actionable business insights in seconds — not hours or days. Periscope Data gives them control over the full data analysis lifecycle, from data ingestion, storage and management through analysis, visualization and sharing. The company serves nearly 900 customers including Adobe, New Relic, EY, ZipRecruiter, Tinder and Flexport, with analysts spending the equivalent of two business days per week in the platform to support data-driven decision-making. Periscope Data is headquartered in San Francisco, CA.

Drives strategy and oversees the execution of global content marketing efforts for the market leader in mobile app intelligence. Manages production of webinars, as well as development of blogs, ebooks and research reports. Implemented the first marketing-wide project management solution and onboarded 60 team members across three continents.App Annie combines analytics, market data and the largest community of mobile app professionals, to allow companies to better understand the app market, their app business and the opportunities around them.

Responsible for digital strategy and execution with a focus on B2B and technology. Primary clients included VMware and Intuit. VMware Radius was a Gold SABRE Award Finalist for B2B marketing in 2016.

As part of the data engagement team, I work with our Consumer Technographics and Business Technographics data products, serving a range of technology clients. In this role I use primary research to provide tailored insights intended for a variety of purposes, such as opportunity analysis, product development, competitive intelligence, and marketing and media planning

Led the social and content team’s analytics offering on the West Coast, using social and Web data to inform strategic planning and measure the impact of ongoing campaigns. Also worked on strategy development, playbook creation, and website governance guides to support clients’ content marketing initiatives. Managed up to three junior team members concurrently, providing mentorship and supporting development goals.

Played a variety of roles, including digital strategist, community manager, producer, and project manager. Worked with various teams within Microsoft’s Worldwide Partner Group on projects including site development, live webcasts, content and influencer programs, and demand generation for the Worldwide Partner Conference.

Worked closely with the company’s founder to scope out and help execute Web design and development projects. Key responsibilities included client communications, timeline management, and QA.

Worked alongside the corporate, technology, and digital teams to track media coverage and conduct emerging media audits for existing clients and in support of business development initiatives. Key clients included eBay and Autodesk.

Established the company’s first online marketing plan, which included both owned and paid tactics (e.g., SEO and PPC). Worked closely with the CEO on an editorial calendar intended to demonstrate thought leadership around career development.

Riverside Facial Plastic Surgery and Sinus CenterDrafted multiple pages of search engine optimized Web copy.Iman WoodsServed as publicist for award-winning photographer. Media relations efforts resulted in features in the OrlandoForum and Playgirl.Sales and Marketing TechnologiesProvided Internet marketing services including blogging and using HTML to update websites to includekeywords, meta tags and hyperlinks.Endavo Media and Communications, Inc.Drafted press releases and monitored industry and competitor blogs, reporting key findings to the client withrecommendations for action.

Worked with clients in the technology, entertainment and hospitality industries, drafting press releases,researching media outlets, and pitching journalists.Used Cision MediaSource to compile editorial calendars and build media lists.Prepared new business proposals and spearheaded company’s social media marketing initiatives.

Worked in an earned media-focused role for clients in the hospitality industry. Successfully pitched stories to trade and media outlets and supported internal content marketing efforts to increase the company’s online presence and help position the company’s CEO as a thought leader on restaurant marketing. Led efforts to push the company to embrace new media tactics, such as blogger outreach and social media marketing.