Kate Driver Email & Phone Number

United Kingdom

London, London, Gb

London, England, Gb

• Responsible for MOO’s global portfolio, pricing and GTM strategy. • Full ownership of NPD process from ideation through to delivery as well as all revenue-driving and cost-saving initiatives for existing lines, managing against a 12-month plan. • Lead a team of 3 category managers.

London, England, Gb

• Responsible for driving profitable growth in MOO’s two biggest-selling categories. • Owned end-to-end NPD, leading large cross-functional teams across design, manufacturing, tech and marketing.• Optimised revenue of existing lines through pricing, on-site merchandising, user journey enhancements and marketing initiatives and partnered with manufacturing and supply chain to identify operational efficiencies to drive down costs.

London, England, Gb

London, England, Gb

• Analysed marketing, customer, ecommerce and product data to identify opportunities to optimise performance and grow revenue for both US and International teams• Responsible for pricing all new products and services and owned price testing strategy for all existing lines, optimising conversion rate and AOV to drive growth in profit per visitor• Taught myself SQL to an advanced level in order to directly query the database to access data for more complex analyses• Designed and built interactive dashboards in Tableau to enable teams to track their own performance metrics

London, England, Gb

• Travelled independently around the world, visiting a total of 18 countries in South America, Oceania, Asia and Africa. Blogged about my experiences at birdsflyinhigh.blogspot.com.• Spent six weeks volunteering with the Joe Homan Charity: a child welfare organisation based in India. Produced annual reports on charity projects, redesigned website and advised on creation of marketing collateral including newsletter, leaflets and Facebook page.• Spent three weeks volunteering with the Mambo Viewpoint NGO: a development organisation based in Tanzania. Developed and delivered a five-hour computer training course for villagers who had never seen a computer before.

Mountain View, Ca, Us

• Developed forward thinking, data driven sales recommendations to align with clients' marketing objectives. • Provided consultancy to clients on optimisation strategies for search, display, mobile and Google Analytics.• Designed and project-managed complex account restructures for global clients with activity spanning multiple markets, languages and projects.• Contributed to annual and quarterly business planning cycles.• Developed business case for new headcount and interviewed candidates.• Managed two Account Optimisers based in India.

Mountain View, Ca, Us

• Sourced and analysed industry data to identify trends and resulting opportunities for Travel-sector clients across the Asia-Pacific region.• Developed scalable, core sales collateral including benchmarks, consumer insights and pitch decks• Created keynote presentations and wrote speeches for senior members of the sales organisation• Contributed to business planning and vertical strategy• Led market research, marketing and PR initiatives for the Google Australia travel team

Mountain View, Ca, Us

• Managed a large number of top-tier advertisers including Wotif Group, HotelClub, IHG, Flight Centre, Virgin Blue and Avis, several of which included regional/ global activity.• Carried out in-depth reporting and analysis to identify up-sell opportunities or resolve specific client issues. • Developed and delivered training for clients and agencies on search, display and other key products

Mountain View, Ca, Us

• Managed a number of key accounts including lastminute.com, ebookers, Hilton, Starwood, Wyndham and Eurostar, several of which were pan-EMEA.• Provided day to day support and product training, presented benchmarking and industry / account analysis and acted as a consultant on tactical or long-term growth strategies.• Pitched, proposed and delivered campaigns for several non-search products including content, display, LBA and mobile and regularly provided support on non-ad products including Google Earth, Maps, and Gadgets.

London, England, Gb

• Managed paid search campaigns for a range of blue-chip clients including 3 Mobile, the Ford Group and Unilever as well as pan-European and global activity for Nike and Sony. • Planned, implemented and optimised campaigns on Google, Yahoo, MIVA and MSN Search including trafficking and reporting via Atlas and Doubleclick.

Desem, European Management & French

Bba, European Management & French