Kate Dunham Email & Phone Number

Boston, MA, US

• Guided operational and delivery facets of accounts at the boutique marketing agency, focusing on always-on brand marketing and omnichannel strategy. Cultivated client relationships, ensured creative excellence.
• Developed strategic integrated marketing plans, brand activation plans, brand advertising campaigns, and always-on marketing activities and tactics for… Show more Guided operational and delivery facets of accounts at.
• Developed strategic integrated marketing plans, brand activation plans, brand advertising campaigns, and always-on marketing activities and tactics for clients such as Athena Diagnostics, Blueprint Genetics, Adin.
• Spearheaded brand identity and messaging strategies, including crafting brand voice, brand value propositions and competitive positioning.
• Developed effective omnichannel marketing strategies, content marketing plans, and engaging awareness and lead generation campaigns to support client goals.
• Devised and implemented sales enablement tools and collateral to bolster commercial teams in their engagements with prospects.

Cambridge, Massachusetts, United States

• Led and directed the brand marketing strategy for the startup nanny-sharing platform and services company. Oversaw brand marketing, planned and executed marketing campaigns, and drove brand awareness.
• Orchestrated the development and execution of a comprehensive digital marketing strategy.
• Spearheaded brand marketing strategy, meticulously crafting brand voice and tone while formulating content pillars aligned with strategic SEO initiatives and overarching brand goals.
• In… Show more Led and directed the brand marketing strategy for the startup nanny-sharing platform and services company. Oversaw brand marketing, planned and executed marketing campaigns, and drove brand awareness.
• In partnership with a branding agency, provided strategic oversight for the company's brand identity and elements, created brand guidelines,and ensured compliance across all touchpoints.
• Engineered a robust content marketing strategy, masterfully designing monthly content calendars spanning all digital and social channels. Took charge of end-to-end responsibility for content creation, distribution, and.

Greater Boston Area

• Oversaw and guided the content services team to create compelling and strategic content marketing programs for diverse clients. Was responsible for delivering high-impact content strategies that aligned with client.
• Spearheaded the strategic delivery of premium, scalable, and budget-conscious content for a $3 million client… Show more Oversaw and guided the content services team to create compelling and strategic content marketing.
• Spearheaded the strategic delivery of premium, scalable, and budget-conscious content for a $3 million client portfolio, catering to a diverse range of B2B and B2C clients such as Colgate, Abbott Laboratories, Hill's.
• Directed and mentored a high-performing team of associate directors, content strategists, and editors. Empowered them to formulate client-specific content strategies and execute compelling content marketing programs.
• Collaborated seamlessly with the sales team, driving upsells and renewals through strategic engagement. Provided essential field support for new business requirements, demonstrating leadership through the facilitation.

Greater Boston Area

• Oversaw the dynamic Content Services team, setting the overall direction and strategy with the aim of achieving success in social media marketing for clients. Ensured client satisfaction, fostered a productive work.
• Led cross-functional teams of content creators, social media strategists, account managers, and developers, consistently evaluating team capabilities and allocating resources to ensure teams were properly staffed for.
• Led cross-functional teams of content creators, social media strategists, account managers, and developers, consistently evaluating team capabilities and allocating resources to ensure teams were properly staffed for.
• Managed client relations, engaged with clients to understand their needs, provided strategic guidance, and ensured the successful execution of social media marketing plans and campaigns by collaborating with clients to.
• Collaborated closely with the sales and customer success teams, strategically promoted agency services, acquired new clients, and expanded existing accounts. Contributed to the development of proposals, pitch.
• Implemented a comprehensive performance measurement system, regularly assessed and reported the overall departmental performance against financial targets at quarterly intervals. Show less

Boston, MA

• Ensured the quality and effectiveness of social media marketing for clients. Oversaw content creation, monitored analytics, and made data-driven decisions to optimize strategies for better results.
• Managed client relationships at both strategic and tactical levels for diverse B2C and B2B clients, such as Cupcake Vineyards, Flip Flop Wines, Bioré Skincare, Jergens, Hologic, and Mederma, overseeing planning and.
• Spearheaded the… Show more Ensured the quality and effectiveness of social media marketing for clients. Oversaw content creation, monitored analytics, and made data-driven decisions to optimize strategies for better.
• Spearheaded the development of content strategy and played a pivotal role in the creative direction for franchise brands Chick-fil-A and Walmart. Empowered local activation of social media strategy through compelling.
• Accountable for achieving clients’ business goals by strategically maximizing the impact and reach of brands' social media presence and content, ensuring alignment with overall marketing objectives.
• Led a cross-functional team comprising copywriters, designers, analysts, and developers, fostering collaboration to create and optimize original branded social content.

Greater Boston Area

• Responsible for creating and implementing content strategies to enhance brand visibility and engagement. Developed and produced high-quality, targeted content across various platforms.
• Developed and executed brand marketing and demand generation strategy for Hootsuite’s SaaS social analytics product.
• Created original content focused on social management, strategy, and data analysis, including blog content, white papers, webinars, and other thought leadership and instructional… Show more Responsible for creating and.
• Created original content focused on social management, strategy, and data analysis, including blog content, white papers, webinars, and other thought leadership and instructional pieces.
• Managed the editorial calendar, ensuring key themes met the needs of current and potential customers.
• Partnered with sales and customer success teams to create collateral, tools, and presentations needed to showcase the value of Hootsuite.

New York, New York, United States

• Strategized and executed digital engagement plans, ensuring effective implementation and measurable results.
• Provided valuable guidance to clients regarding community activation strategies, contributing to enhanced online presence and engagement.
• Advised new clients on the seamless integration of social media into their websites, collaborating with designers and developers to ensure optimal placement and functionality of social tools and plugins.
• Oversaw the entire lifecycle of… Show more
• Oversaw the entire lifecycle of new website builds, from the specification phase to completion. Collaborated with designers to comprehend the design and vision, authored functional specifications detailing site and CMS.
• Delivered expert advice to clients on SEO strategies and best practices for user interface and experience, contributing to improved website performance and user satisfaction.

New York, New York, United States

• Administered ELLE’s Facebook and Twitter accounts, achieving a remarkable 900% increase in overall fan following.
• Orchestrated the editorial calendar, ensuring adherence to all deadlines and sponsorship requirements. Conducted weekly production meetings with editorial and marketing teams to review scheduled content and potential.
• Supervised all content and sponsored programs on ELLEgirl.com.
• Collaborated with the web development team to implement new site features and… Show more
• Collaborated with the web development team to implement new site features and enhancements.
• Spearheaded the launch of a new site-wide navigation and style change within the editorial department.

New York, United States

• Spearheaded social media initiative, which included building a brand presence on Facebook and MySpace as well as working on strategic partnerships with application providers. Responsible for creating sponsorship.
• Brainstormed new ideas for promotional contests, events and signature programs.
• Coordinated events on national and local… Show more
• Coordinated events on national and local levels including on set help for Wedding Week on Who Wants to be a Millionaire, Valentines’ Day weddings at the Empire State Building and market parties for Brides.com local.
• Assisted in the implementation of a new video platform for Brides.com.
• Editorial contributions including writing for the national blog, Wedded Bits, Brides.com site copy, and marketing emails and newsletters.

Bs, Advertising, English

Activities and Societies: Ad Society, Ad Werks

Education record