Guided operational and delivery facets of accounts at the boutique marketing agency, focusing on always-on brand marketing and omnichannel strategy. Cultivated client relationships, ensured creative excellence, fostered collaboration among stakeholders, and optimized budget and efficiency for successful integrated marketing solutions.• Developed strategic integrated marketing plans, brand activation plans, brand advertising campaigns, and always-on marketing activities and tactics for… Show more Guided operational and delivery facets of accounts at the boutique marketing agency, focusing on always-on brand marketing and omnichannel strategy. Cultivated client relationships, ensured creative excellence, fostered collaboration among stakeholders, and optimized budget and efficiency for successful integrated marketing solutions.• Developed strategic integrated marketing plans, brand activation plans, brand advertising campaigns, and always-on marketing activities and tactics for clients such as Athena Diagnostics, Blueprint Genetics, Adin Dental Implants, and Quest Diagnostics.• Spearheaded brand identity and messaging strategies, including crafting brand voice, brand value propositions and competitive positioning.• Developed effective omnichannel marketing strategies, content marketing plans, and engaging awareness and lead generation campaigns to support client goals.• Devised and implemented sales enablement tools and collateral to bolster commercial teams in their engagements with prospects.• Crafted briefs and guided internal creative team throughout the creative process to develop compelling and strategic content for clients.• Focused on strategic business stewardship, new business development, agency partnerships, team leadership, and mentorship. Show less

Led and directed the brand marketing strategy for the startup nanny-sharing platform and services company. Oversaw brand marketing, planned and executed marketing campaigns, and drove brand awareness.• Orchestrated the development and execution of a comprehensive digital marketing strategy.• Spearheaded brand marketing strategy, meticulously crafting brand voice and tone while formulating content pillars aligned with strategic SEO initiatives and overarching brand goals.• In… Show more Led and directed the brand marketing strategy for the startup nanny-sharing platform and services company. Oversaw brand marketing, planned and executed marketing campaigns, and drove brand awareness.• Orchestrated the development and execution of a comprehensive digital marketing strategy.• Spearheaded brand marketing strategy, meticulously crafting brand voice and tone while formulating content pillars aligned with strategic SEO initiatives and overarching brand goals.• In partnership with a branding agency, provided strategic oversight for the company's brand identity and elements, created brand guidelines,and ensured compliance across all touchpoints.• Engineered a robust content marketing strategy, masterfully designing monthly content calendars spanning all digital and social channels. Took charge of end-to-end responsibility for content creation, distribution, and promotion.• Architected demand generation programs, leading to a surge in upper funnel activity, generating over 1,000 qualified leads in the first threemonths.• Managed internal employees and external vendors, including freelance writers, photographers, and designers, as well as digital marketing and PRagencies, in a strategic manner to optimize operational efficiency and achieve overarching marketing goals. Show less

Oversaw and guided the content services team to create compelling and strategic content marketing programs for diverse clients. Was responsible for delivering high-impact content strategies that aligned with client goals. Collaborated with cross-functional teams, managed client relationships, and contributed to the agency's overall vision for content creation and delivery.• Spearheaded the strategic delivery of premium, scalable, and budget-conscious content for a $3 million client… Show more Oversaw and guided the content services team to create compelling and strategic content marketing programs for diverse clients. Was responsible for delivering high-impact content strategies that aligned with client goals. Collaborated with cross-functional teams, managed client relationships, and contributed to the agency's overall vision for content creation and delivery.• Spearheaded the strategic delivery of premium, scalable, and budget-conscious content for a $3 million client portfolio, catering to a diverse range of B2B and B2C clients such as Colgate, Abbott Laboratories, Hill's Science Diet, Tom's of Maine, University of Virginia Cancer Center, National Funding, KeyBank and more.• Directed and mentored a high-performing team of associate directors, content strategists, and editors. Empowered them to formulate client-specific content strategies and execute compelling content marketing programs, consistently surpassing predefined client objectives.• Collaborated seamlessly with the sales team, driving upsells and renewals through strategic engagement. Provided essential field support for new business requirements, demonstrating leadership through the facilitation of workshops and strategy sessions that contributed to team and client success. Show less

Oversaw the dynamic Content Services team, setting the overall direction and strategy with the aim of achieving success in social media marketing for clients. Ensured client satisfaction, fostered a productive work environment, and drove business growth.• Led cross-functional teams of content creators, social media strategists, account managers, and developers, consistently evaluating team capabilities and allocating resources to ensure teams were properly staffed for client… Show more Oversaw the dynamic Content Services team, setting the overall direction and strategy with the aim of achieving success in social media marketing for clients. Ensured client satisfaction, fostered a productive work environment, and drove business growth.• Led cross-functional teams of content creators, social media strategists, account managers, and developers, consistently evaluating team capabilities and allocating resources to ensure teams were properly staffed for client projects.• Managed client relations, engaged with clients to understand their needs, provided strategic guidance, and ensured the successful execution of social media marketing plans and campaigns by collaborating with clients to align marketing strategies with business objectives.• Collaborated closely with the sales and customer success teams, strategically promoted agency services, acquired new clients, and expanded existing accounts. Contributed to the development of proposals, pitch presentations, and negotiations to secure business opportunities.• Implemented a comprehensive performance measurement system, regularly assessed and reported the overall departmental performance against financial targets at quarterly intervals. Show less

Ensured the quality and effectiveness of social media marketing for clients. Oversaw content creation, monitored analytics, and made data-driven decisions to optimize strategies for better results.• Managed client relationships at both strategic and tactical levels for diverse B2C and B2B clients, such as Cupcake Vineyards, Flip Flop Wines, Bioré Skincare, Jergens, Hologic, and Mederma, overseeing planning and implementation of social media marketing strategies.• Spearheaded the… Show more Ensured the quality and effectiveness of social media marketing for clients. Oversaw content creation, monitored analytics, and made data-driven decisions to optimize strategies for better results.• Managed client relationships at both strategic and tactical levels for diverse B2C and B2B clients, such as Cupcake Vineyards, Flip Flop Wines, Bioré Skincare, Jergens, Hologic, and Mederma, overseeing planning and implementation of social media marketing strategies.• Spearheaded the development of content strategy and played a pivotal role in the creative direction for franchise brands Chick-fil-A and Walmart. Empowered local activation of social media strategy through compelling content creation.• Accountable for achieving clients’ business goals by strategically maximizing the impact and reach of brands' social media presence and content, ensuring alignment with overall marketing objectives.• Led a cross-functional team comprising copywriters, designers, analysts, and developers, fostering collaboration to create and optimize original branded social content.• Formulated content marketing strategies, crafted compelling copy, and created social content calendars based on insights and metrics, consistently substantiating creative decisions with data to enhance the effectiveness of social media initiatives. Show less

Responsible for creating and implementing content strategies to enhance brand visibility and engagement. Developed and produced high-quality, targeted content across various platforms.• Developed and executed brand marketing and demand generation strategy for Hootsuite’s SaaS social analytics product.• Created original content focused on social management, strategy, and data analysis, including blog content, white papers, webinars, and other thought leadership and instructional… Show more Responsible for creating and implementing content strategies to enhance brand visibility and engagement. Developed and produced high-quality, targeted content across various platforms.• Developed and executed brand marketing and demand generation strategy for Hootsuite’s SaaS social analytics product.• Created original content focused on social management, strategy, and data analysis, including blog content, white papers, webinars, and other thought leadership and instructional pieces.• Managed the editorial calendar, ensuring key themes met the needs of current and potential customers.• Partnered with sales and customer success teams to create collateral, tools, and presentations needed to showcase the value of Hootsuite.• Oversaw a rebrand project, successfully transitioning all uberVU (a startup acquired by Hootsuite) assets to the Hootsuite voice and design. Pivoted messaging to align with the new brand identity. Show less

• Strategized and executed digital engagement plans, ensuring effective implementation and measurable results.• Provided valuable guidance to clients regarding community activation strategies, contributing to enhanced online presence and engagement.• Advised new clients on the seamless integration of social media into their websites, collaborating with designers and developers to ensure optimal placement and functionality of social tools and plugins.• Oversaw the entire lifecycle of… Show more • Strategized and executed digital engagement plans, ensuring effective implementation and measurable results.• Provided valuable guidance to clients regarding community activation strategies, contributing to enhanced online presence and engagement.• Advised new clients on the seamless integration of social media into their websites, collaborating with designers and developers to ensure optimal placement and functionality of social tools and plugins.• Oversaw the entire lifecycle of new website builds, from the specification phase to completion. Collaborated with designers to comprehend the design and vision, authored functional specifications detailing site and CMS construction, conducted thorough beta testing, and provided client training on CMS usage.• Delivered expert advice to clients on SEO strategies and best practices for user interface and experience, contributing to improved website performance and user satisfaction.• Cultivated and managed client relationships, serving as the primary contact for new projects, website assistance, and addressing client queries promptly and effectively. Show less

• Administered ELLE’s Facebook and Twitter accounts, achieving a remarkable 900% increase in overall fan following.• Orchestrated the editorial calendar, ensuring adherence to all deadlines and sponsorship requirements. Conducted weekly production meetings with editorial and marketing teams to review scheduled content and potential pitches.• Supervised all content and sponsored programs on ELLEgirl.com.• Collaborated with the web development team to implement new site features and… Show more • Administered ELLE’s Facebook and Twitter accounts, achieving a remarkable 900% increase in overall fan following.• Orchestrated the editorial calendar, ensuring adherence to all deadlines and sponsorship requirements. Conducted weekly production meetings with editorial and marketing teams to review scheduled content and potential pitches.• Supervised all content and sponsored programs on ELLEgirl.com.• Collaborated with the web development team to implement new site features and enhancements.• Spearheaded the launch of a new site-wide navigation and style change within the editorial department.• Contributed as a blogger for ELLE.com and ELLEgirl.com.• Pitched story ideas, conducted research, and fact-checked stories while collaborating with the photography department on story imagery.• Acted as a liaison between editorial and marketing, formulating sponsored stories and ensuring timely fulfillment of deadlines and sponsorship requirements.• Managed relationships with contributing writers and freelancers.• Oversaw the editorial budget and supervised editorial interns. Show less

• Spearheaded social media initiative, which included building a brand presence on Facebook and MySpace as well as working on strategic partnerships with application providers. Responsible for creating sponsorship opportunities within the two platforms as well as implementing tracking parameters and monitoring contribution to overall Brides.com site traffic. • Brainstormed new ideas for promotional contests, events and signature programs. • Coordinated events on national and local… Show more • Spearheaded social media initiative, which included building a brand presence on Facebook and MySpace as well as working on strategic partnerships with application providers. Responsible for creating sponsorship opportunities within the two platforms as well as implementing tracking parameters and monitoring contribution to overall Brides.com site traffic. • Brainstormed new ideas for promotional contests, events and signature programs. • Coordinated events on national and local levels including on set help for Wedding Week on Who Wants to be a Millionaire, Valentines’ Day weddings at the Empire State Building and market parties for Brides.com local magazines.• Assisted in the implementation of a new video platform for Brides.com.• Editorial contributions including writing for the national blog, Wedded Bits, Brides.com site copy, and marketing emails and newsletters.• Created sales proposals to arm sales reps with vital information about our marketing programs and sponsorship opportunities.• Produced in-book pages to promote Brides.com in affiliated national bridal publications, Modern Bride, Elegant Bride and Brides.• Monitored press pick-up and content syndication in order to distribute highlights to entire staff, including the sales team to ensure our clients and potential clients were aware of our brand presence.• Official liaison between all departments. Managed a comprehensive calendar which included all Brides.com projects, allowing each department to be aware of the other departments’ needs and deadlines. Show less