Kate Elsberry-Castro

Kate Elsberry-Castro Email and Phone Number

Creator and Owner + Consulting Food and Beverage Supply Chain + Lead Generation + Consumer Insights @ Green Global Tec
Florida, United States
Kate Elsberry-Castro's Location
Miami-Fort Lauderdale Area, United States, United States
Kate Elsberry-Castro's Contact Details

Kate Elsberry-Castro personal email

Kate Elsberry-Castro phone numbers

About Kate Elsberry-Castro

Brand Development and Senior Sourcing Manager with an extensive background working with marketing and sales teams to plan and execute all stages of consumer programs to achieve brand performance targets. Detail-oriented, strategic professional skilled at establishing project plans and goals that facilitate substantial results while supporting sourcing and supply chain objectives. Collaborative team leader capable of articulating client and consumer requirements across applications and establishing thorough measurement and evaluation plans (M&E) on all brand activities to ensure those requirements are met. Problem solver adept at analyzing processes to improve program effectiveness based on customer experience, budgets, and sourcing strategies.

Kate Elsberry-Castro's Current Company Details
Green Global Tec

Green Global Tec

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Creator and Owner + Consulting Food and Beverage Supply Chain + Lead Generation + Consumer Insights
Florida, United States
Kate Elsberry-Castro Work Experience Details
  • Green Global Tec
    Creator And Owner + Consulting Food And Beverage Supply Chain + Lead Generation + Consumer Insights
    Green Global Tec
    Florida, United States
  • Green Global Tec
    Creator/Owner + Consulting Food & Beverage Supply Chain + Lead Generation + Consumer Insights
    Green Global Tec Nov 2020 - Present
  • Carnival Cruise Line
    Senior Manager, Strategic Sourcing Food & Beverage Supply Chain
    Carnival Cruise Line Oct 2018 - Aug 2020
    Miami, Florida, Us
  • Norwegian Cruise Line Holdings Ltd.
    Global Strategic Sourcing Manager Of Fresh Produce And Dairy
    Norwegian Cruise Line Holdings Ltd. Aug 2015 - 2018
    Miami, Fl, Us
    Designed proactive strategies to support company's supply chain. Improved policies based on thorough procurement and market trend analyses to maximize procurement methods and reduce external spending. Introduced new business SOPs to facilitate operational goals. Acquired new vendors and negotiated supply agreements to secure discounts. Solicited price bids, RFQ, and proposals from qualified suppliers, identifying alternative products to reduce costs without sacrificing quality. Regularly evaluated suppliers to foster continuous development and improvement.• Earned the F&B Supply Chain Award of Excellence for cutting down supply chain costs while maintaining or increasing quality and boosting passenger count.• Slashed costs by $2M through strategic contract negotiation for commodity purchases and using new purchasing practices going direct to manufacturers. • Drove savings and yields by collaborating with Culinary Operations to test and approve new products.• Maximized efficiencies by 30% and decreased food safety risks by pioneering the new vendor partnership program for fresh produce.
  • Robinson Fresh
    Regional Category Manager, Fresh Produce Supply Chain & Logistics Expert
    Robinson Fresh Dec 2013 - Aug 2015
    Eden Prairie, Mn, Us
    Served as a Sales and Marketing, Supply Chain, and Logistics expert, which included advising Key Account Managers and Business development team on effective marketing tools, managing internal sales, and maintaining POS inventory. Worked with vendors to identify sales opportunities, strategically negotiate pricing/delivery, and effectively market products. Organized and promoted industry trade show events, executing ROI post-analyses. Builds partnerships between sales representatives, growers/packers, and retailers to develop promotional programs and deliver on sales goals.• Recognized with Master of Melons individual performance award for delivering the highest year-over-year volume and profit increases in new business penetration of the melon category.• Represented the South East region in corporate trade show planning, marketing, and advertising.• Increased buying account base by 40% and year-over-year profits by 55% through analysis of market conditions to identify opportunities and develop added-value marketing strategies.
  • Robinson Fresh
    Strategic Account Manager
    Robinson Fresh May 2013 - Dec 2013
    Eden Prairie, Mn, Us
    Acquired and retained customers in wholesale, retail, and food service industries. Communicated extensively with external customers to determine product demand and foster year-over-year account growth. Networked with produce growers and shippers, which included negotiating prices and managing supply chains. • Continually delivered superior customer service to grow the customer base along with sales of company-managed brands, freight, and other 3PL services.• Expertly navigated this three-dimensional role in managing buying, selling, and problem solving needs.
  • Robinson Fresh
    International Business Development & Marketing
    Robinson Fresh Apr 2010 - May 2013
    Eden Prairie, Mn, Us
    Organized monthly conference calls between various division and corporate representatives to foster collaboration. Managed business operations, including supervising sales efforts, establishing customer relationships, and establishing strategic account goals and customer service expectations. Maintained financial operations, ensuring revenue and volume budget goals were met or exceeded for product and freight sales. Maximized the use of CHR network resources to more efficiently achieve objectives. • Selected to lead the South East division for corporate Trade Show Planning committee who planned booth layout, sales materials, product procurement and logistics, hotel and badge coordination.• Integral in strategically expanding the Welch’s, Tropicana, and Mott's proprietary fresh lines into untapped markets, which significantly increased company revenue.• Exceeded position expectations in the areas of networking, marketing, and project management.
  • Robinson Fresh
    Key Account Manager
    Robinson Fresh Dec 2006 - Apr 2010
    Eden Prairie, Mn, Us
    • Network daily with food industry and stay abreast current food trends and consumer demands.• Manage several foodservice, wholesale and retail accounts and grew account spend by 30%.• Learned the ins and outs of logistics and supply chain within various channels.
  • Red Bull Distribution Company
    On Premise Beverage Sales & Marketing Manager
    Red Bull Distribution Company Oct 2005 - Nov 2006
    Santa Monica, California, Us
    • Consistently the top selling Account Manager managing 95 plus foodservice and hospitality accounts in high image territory in Manhattan.• Won individual sales goal within team for most cases sold.• Increased buying account base by 40% and overall sales by 30%.• Manage corporate collateral material, including menu printing and event promotions.• Manage all POS distribution and utilization.• Identify brand building opportunities and plan/execute brand consumer events.• Maintained and built new relationships with top level management in night clubs, restaurants, bars, and corporate foodservice accounts.• Identify opportunities for strategic alliances and partnerships that further business goals.
  • Red Bull
    Brand Manager & Consumer Grass Roots Marketing
    Red Bull 2002 - 2005
    Fuschl, At
    • Promoted to train new employees and assist the Field Marketing Specialist in implementing new promotional tactics to increase brand awareness and sales.• Market research and development of new ideas to target different demographic groups to stimulate awareness among an untapped demographic region.• Event planning for NYC Red Bull Music Labs Academy and other on and off premise consumer and corporate events .• Collaborate with On Premise Account Managers for events and new promotional opportunities.• Maintained business-to-business relations with existing accounts while building brand loyalty with consumers.• Launched a Red Bull Blitz in a new geographic market and the brand extension, Red Bull Sugar Free.
  • Vmagroup
    Operations And Public Relations Work Abroad Program
    Vmagroup Jan 2001 - Jun 2001
    London, England, Gb
    • Gained international work experience supporting team of Recruiters in a worldwide Human Resources and Communication agency.• Designed PowerPoint campaign seminars to educate benefits of becoming an employee of Interim Performers.• General office management and support team and Office Manager with day to day operations.• Assist in creating new business SOPs.• Reached 100th enrolled interim goal while employed only 6 months on a UK work visa

Kate Elsberry-Castro Skills

Marketing Sales Operations Account Management Sales Management Purchasing Negotiation Business Development Brand Management Sales Management Market Research Inventory Management Retail Marketing Strategy B2b P&l Management New Business Development Forecasting Trade Shows Market Planning Logistics Merchandising Advertising Pricing Supply Chain Management Product Marketing Contract Negotiation Sales Presentations Food Brand Awareness Event Planning Product Development Key Account Management Direct Sales Sourcing P&l Vendor Management Competitive Analysis Marketing Communications International Business Event Management Brand Development Consumer Products Salesforce.com Lead Generation Food Service Social Networking Guerrilla Marketing Project Management Cold Calling Key Account Development

Kate Elsberry-Castro Education Details

  • Oklahoma State University
    Oklahoma State University
    Journalism And Broadcasting - Emphasis In Advertising And Sales
  • Tulsa Community College
    Tulsa Community College
    Liberal Arts And Sciences/Liberal Studies

Frequently Asked Questions about Kate Elsberry-Castro

What company does Kate Elsberry-Castro work for?

Kate Elsberry-Castro works for Green Global Tec

What is Kate Elsberry-Castro's role at the current company?

Kate Elsberry-Castro's current role is Creator and Owner + Consulting Food and Beverage Supply Chain + Lead Generation + Consumer Insights.

What is Kate Elsberry-Castro's email address?

Kate Elsberry-Castro's email address is ke****@****val.com

What is Kate Elsberry-Castro's direct phone number?

Kate Elsberry-Castro's direct phone number is (855) 350*****

What schools did Kate Elsberry-Castro attend?

Kate Elsberry-Castro attended Oklahoma State University, Tulsa Community College.

What are some of Kate Elsberry-Castro's interests?

Kate Elsberry-Castro has interest in Children.

What skills is Kate Elsberry-Castro known for?

Kate Elsberry-Castro has skills like Marketing, Sales Operations, Account Management, Sales, Management, Purchasing, Negotiation, Business Development, Brand Management, Sales Management, Market Research, Inventory Management.

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