Kate Elsberry-Castro Email & Phone Number

Florida, United States

Miami, Florida, Us

Miami, Fl, Us

Designed proactive strategies to support company's supply chain. Improved policies based on thorough procurement and market trend analyses to maximize procurement methods and reduce external spending. Introduced new business SOPs to facilitate operational goals. Acquired new vendors and negotiated supply agreements to secure discounts. Solicited price bids, RFQ, and proposals from qualified suppliers, identifying alternative products to reduce costs without sacrificing quality. Regularly evaluated suppliers to foster continuous development and improvement.• Earned the F&B Supply Chain Award of Excellence for cutting down supply chain costs while maintaining or increasing quality and boosting passenger count.• Slashed costs by $2M through strategic contract negotiation for commodity purchases and using new purchasing practices going direct to manufacturers. • Drove savings and yields by collaborating with Culinary Operations to test and approve new products.• Maximized efficiencies by 30% and decreased food safety risks by pioneering the new vendor partnership program for fresh produce.

Eden Prairie, Mn, Us

Served as a Sales and Marketing, Supply Chain, and Logistics expert, which included advising Key Account Managers and Business development team on effective marketing tools, managing internal sales, and maintaining POS inventory. Worked with vendors to identify sales opportunities, strategically negotiate pricing/delivery, and effectively market products. Organized and promoted industry trade show events, executing ROI post-analyses. Builds partnerships between sales representatives, growers/packers, and retailers to develop promotional programs and deliver on sales goals.• Recognized with Master of Melons individual performance award for delivering the highest year-over-year volume and profit increases in new business penetration of the melon category.• Represented the South East region in corporate trade show planning, marketing, and advertising.• Increased buying account base by 40% and year-over-year profits by 55% through analysis of market conditions to identify opportunities and develop added-value marketing strategies.

Eden Prairie, Mn, Us

Acquired and retained customers in wholesale, retail, and food service industries. Communicated extensively with external customers to determine product demand and foster year-over-year account growth. Networked with produce growers and shippers, which included negotiating prices and managing supply chains. • Continually delivered superior customer service to grow the customer base along with sales of company-managed brands, freight, and other 3PL services.• Expertly navigated this three-dimensional role in managing buying, selling, and problem solving needs.

Eden Prairie, Mn, Us

Organized monthly conference calls between various division and corporate representatives to foster collaboration. Managed business operations, including supervising sales efforts, establishing customer relationships, and establishing strategic account goals and customer service expectations. Maintained financial operations, ensuring revenue and volume budget goals were met or exceeded for product and freight sales. Maximized the use of CHR network resources to more efficiently achieve objectives. • Selected to lead the South East division for corporate Trade Show Planning committee who planned booth layout, sales materials, product procurement and logistics, hotel and badge coordination.• Integral in strategically expanding the Welch’s, Tropicana, and Mott's proprietary fresh lines into untapped markets, which significantly increased company revenue.• Exceeded position expectations in the areas of networking, marketing, and project management.

Eden Prairie, Mn, Us

• Network daily with food industry and stay abreast current food trends and consumer demands.• Manage several foodservice, wholesale and retail accounts and grew account spend by 30%.• Learned the ins and outs of logistics and supply chain within various channels.

Santa Monica, California, Us

• Consistently the top selling Account Manager managing 95 plus foodservice and hospitality accounts in high image territory in Manhattan.• Won individual sales goal within team for most cases sold.• Increased buying account base by 40% and overall sales by 30%.• Manage corporate collateral material, including menu printing and event promotions.• Manage all POS distribution and utilization.• Identify brand building opportunities and plan/execute brand consumer events.• Maintained and built new relationships with top level management in night clubs, restaurants, bars, and corporate foodservice accounts.• Identify opportunities for strategic alliances and partnerships that further business goals.

Fuschl, At

• Promoted to train new employees and assist the Field Marketing Specialist in implementing new promotional tactics to increase brand awareness and sales.• Market research and development of new ideas to target different demographic groups to stimulate awareness among an untapped demographic region.• Event planning for NYC Red Bull Music Labs Academy and other on and off premise consumer and corporate events .• Collaborate with On Premise Account Managers for events and new promotional opportunities.• Maintained business-to-business relations with existing accounts while building brand loyalty with consumers.• Launched a Red Bull Blitz in a new geographic market and the brand extension, Red Bull Sugar Free.

London, England, Gb

• Gained international work experience supporting team of Recruiters in a worldwide Human Resources and Communication agency.• Designed PowerPoint campaign seminars to educate benefits of becoming an employee of Interim Performers.• General office management and support team and Office Manager with day to day operations.• Assist in creating new business SOPs.• Reached 100th enrolled interim goal while employed only 6 months on a UK work visa

Journalism And Broadcasting - Emphasis In Advertising And Sales

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies