Temporary social media management and employee advocacy

LinkedIn content creation and ghostwriting for B2B SaaS brands in the sales community

Current Clients: Hueber Breuer Construction, Beak & SkiffPast Projects: Wegmans, Dinosaur Bar-B-Que, Toss & Fire Wood-Fired Pizza, Syracuse Parks & Recreation, Facil-IT, Team Banx at Compass, Hanover Real Estate Development, SECNY, RM Real Estate Group, Lahinch Group, LoSo Lakeside Apartments, Sirius Orthodontics

As a brand ambassador for Grammarly, I share my experiences across social and with my networks.The Grammarly Collective is an exclusive community of professionals passionate about Grammarly, communication, and the opportunity of generative AI to help users achieve their goals.

- Building a holistic content strategy that includes owned, earned, and sponsored content opportunities serving prospects, customers, and the greater B2B SaaS community- Managing our universal content calendar, which includes articles, videos, social media posts, emails, and events (both in-person and virtual)- Spearheading our thought leadership initiative, which amplifies the voices of diverse team members and provides training for anyone looking to grow their personal brand- Collaborating with Sales, Product Marketing, Customer Success, and Partnerships teams to ensure consistent, customer-centric messaging across channels

- Managed content across channels, including our blog, social media, email, landing pages, and virtual events- Educated and entertained sales reps, marketers, and early-stage founders as the Managing Editor of a 79 DR blog - Developed and distributed marketing materials for new product launches - Collaborated with our Partner Marketing Manager to grow our partner content, our Digital Marketing Specialist to improve our organic traffic, and our Growth Marketing Manager to increase conversions from our content

- Developed our content strategy and worked with contractors and team members to craft inspiring content that increased unique pageviews over 120% YoY and average time on page over 132% YoY (with blog pageviews up 199% YoY and time on page up 244% YoY)- Grew brand advocacy and audience reach to increase awareness, engagement, and product adoption- Crafted and refined our messaging and brand identity across our website, blog, email, social media, and all other channels- Generated quality inbound leads for our sales team and increased MQLs by over 80%

Clients: Nestle (Nespresso), Intuit (TurboTax), iRobot, Procter & Gamble, Mars Wrigley, Energizer, American Greetings, Husqvarna, Tessy, Johnston- Owned all marketing, including our brand, blog, email, and social media- Increased website traffic and engagement (organic traffic up 43.4% YoY, users up 56.7% YoY, time on site up 156.6% YoY)- Grew our LinkedIn presence from nothing to 9,000+ impressions a month with more than a 10% engagement rate, increasing traffic from social media to our website more than 423%- Developed and published 12 case studies showcasing our capabilities- Built an internal brand team and started drafting our brand guidelines- Provided copywriting, creative strategy, and proofreading support

- Led a team of copywriters to produce B2B, B2C, and corporate marketing content- Defined and maintained the company’s brand voice and style to ensure a cohesive customer experience across channels- Curated our B2B and corporate content strategy and iterated based on engagement and adoption metrics- Crafted executive-level communications in collaboration with the CEO and other senior team members- Partnered with Product, Sales, and Creative teams to ensure successful product launches and participation in industry trade shows

Wrote and edited B2B and consumer-facing marketing copy, HR and recruiting materials, and technical documentation, including:- Newsletters- Blog posts- Press releases- Help files- Quick start guides- Handbooks and policy documents- UX copy- Web pages (including careers.tcgplayer.com, seller.tcgplayer.com, app.tcgplayer.com and developer.tcgplayer.com)

Wrote, edited, and proofread consumer-facing, B2B, and internal content across departments for both web and print, including:- Marketing emails- Product descriptions- Website landing pages- Magazine articles- In-store signage- Community outreach materials- Postcards and flyers- Design tip brochures- Four different newsletters- Social media ads- Press releases- Newspaper inserts and ROPs

Clients: Best Buy, PetSmart, Office Depot, Academy Sports + Outdoors, Walmart, Fingerhut- Wrote SEO product descriptions for a variety of multichannel retailers- Proofread content to ensure accuracy and adherence to style guide requirements- Created and edited style guides- Served on both the community involvement and events committees and wrote a section of the company's quarterly employee newsletter