The associations industry is my passion. I am a driven director of the commercial subsidiary of a UK charity dedicated to the collaborations between our association clients and Bioscientifica's publishing, events and association management services that strengthen biomedical communities to advance science and health. As an event manager by trade, my greatest strength is in association event management, event budget setting and delivery, event crisis management (thank you Icelandic Volcano 2010) and events strategy and role within biomedical associations' education and marketing portfolios. I held the Deputy Managing Director position from 2017 - 2022 embracing the challenge of delivering an ambitious business plan across the PCO (now including DCO), AMS and Publishing divisions. Since 2022 my role was broadened to include responsibility for organisation-wide business systems. I am currently the Enterprise Director for the SfE Group.At Bioscientifica we are a profit-for-purpose organisation; which does exactly what it says it does - all fees received are gift-aided back to into advancing scientific and clinical education and research. If you are involved with a biomedical/bioscience association/society, I would love to connect with you to start a conversation about how we can help your society.Ultimately I love my job, you have to as the hours are long and the deadlines don't move. I am just lucky enough to be able to live by the seaside, yet work with great associations across the world who are really making a difference.