Kate Wilcox Email & Phone Number

Rochester, New York, United States

Freelance Account Director with Born Collective managing the planning, strategy and execution of creative, PR, and digital media plans for the Grow-NY Competition (years 4-6), affiliated with the Center for Regional Economic Advancement at Cornell University. Originally created, planned and executed the integrated plan and overall branding of the competition for Years 1-3 at a previous agency.

Pavilion, New York Area

Founded and created the business via renovating my childhood home, a 9600 square foot mansion, on the verge of disrepair and turning it into an all-inclusive event venue, with a focus on weddings, on-year round. I run all aspects of the business including but not limited to: sales, marketing, financials, operations, hiring and training of staff, growth/development, event planning and execution. We launched our renovated venue in 2020; in 2021 expanded to providing on-site accommodations in our… Show more Founded and created the business via renovating my childhood home, a 9600 square foot mansion, on the verge of disrepair and turning it into an all-inclusive event venue, with a focus on weddings, on-year round. I run all aspects of the business including but not limited to: sales, marketing, financials, operations, hiring and training of staff, growth/development, event planning and execution. We launched our renovated venue in 2020; in 2021 expanded to providing on-site accommodations in our mansion and carriage house; in 2022 gained our liquor license and began management of all bar/beverage sales; in 2023 became all inclusive partnering with a local caterer where clients now work directly with me on all food and beverage; in 2024 a cement pad will be added to have a tent up seasonally to expand our operation and offering, catering to larger events of up to 200 attendees seasonally. Show less

Pavilion Ny

Owner and Operator of 120 acre property with an event venue/boutique hotel, short-term rental home, and long-term rental homes.Developed the plan, and led the renovation projects done on all four homes, and exterior landscaping, from 2016-2023. On an ongoing basis I serve as the property manager/landlord and lead the develop and execution of new projects to expand the profitability of the property and it's offering.

Rochester, New York Area

Rochester, New York Area

Clients include: Cornell Regional Economic Advancement (Grow-NY), Bolanos Lowe, Bond Benefits Consulting, Cornell Institute for Digital Agriculture, Cornell Smith Family Business Initiative, Wegmans, Trillium Health, Harris Corporation, Bivona CAC, BonaDent Dental Laboratories, Brand Integrity, Hillside Family of Agencies, Generations Bank, Caldwell Manufacturing, Ontario Insurance Company, Zweigle’s, Global Outreach Mission, The Service Collaborative, Nichols School, Three Brothers Winery &… Show more Clients include: Cornell Regional Economic Advancement (Grow-NY), Bolanos Lowe, Bond Benefits Consulting, Cornell Institute for Digital Agriculture, Cornell Smith Family Business Initiative, Wegmans, Trillium Health, Harris Corporation, Bivona CAC, BonaDent Dental Laboratories, Brand Integrity, Hillside Family of Agencies, Generations Bank, Caldwell Manufacturing, Ontario Insurance Company, Zweigle’s, Global Outreach Mission, The Service Collaborative, Nichols School, Three Brothers Winery & Estates, New York Wine & Grape Foundation, Mary Cariola Children’s Center, Towne Automotive Group Show less

Rochester, New York Area

Rochester, New York Area

Butler/Till is an independent media & communications agency that helps brands engage consumers through effective media strategies.- Collaborate with clients, internal departments, external agency partners, freelancers, and third party vendors on the development and execution of strategic marketing campaigns for B2B and B2C clients- Mentor and train junior staff on print production, campaign tracking, reporting, and campaign management processes- Develop and manage project… Show more Butler/Till is an independent media & communications agency that helps brands engage consumers through effective media strategies.- Collaborate with clients, internal departments, external agency partners, freelancers, and third party vendors on the development and execution of strategic marketing campaigns for B2B and B2C clients- Mentor and train junior staff on print production, campaign tracking, reporting, and campaign management processes- Develop and manage project timelines, budget forecasts, scopes of work and project management tools and processes- Proactively lead the creation and improvement of agency processes resulting in over 400 hours saved agency wide, and over 25 new or improved processes Show less

Rochester, New York Area

Butler/Till is an independent media & communications agency that helps brands engage consumers through effective media strategies.- Responsible for day-to-day client communication and internal account management of media plans in over 15 markets- Led and developed a B2B telecommunications media campaign through collaboration with internal teams, conducting brainstorms, gathering primary research, defining target markets, and analyzing secondary research - Generated, analyzed… Show more Butler/Till is an independent media & communications agency that helps brands engage consumers through effective media strategies.- Responsible for day-to-day client communication and internal account management of media plans in over 15 markets- Led and developed a B2B telecommunications media campaign through collaboration with internal teams, conducting brainstorms, gathering primary research, defining target markets, and analyzing secondary research - Generated, analyzed, and presented weekly, monthly, and quarterly status and media performance reports to external clients; provided recommendations on plan changes based on overall campaign performance- Developed and trained junior staff members on account billing process; billed over eight million dollars’ quarterly- Co-led internal strategic planning project defining millennial values and motivators; presented recommendations, which were later implemented, to senior management on ways to improve agency culture and retention with this demographic Show less

Fairport, Ny

- Fostered high-level client relationships through accommodating requests and resolving customer account issues - Served as the primary party handling preparation and distribution of prospect materials and client communication- Proactively identified, recommended, and implemented solutions to internal process challenges- Coordinated project deliverables as a liaison between clients, account management, billing, fund services and vendors

Rochester, New York Area

News 10NBC is Rochester's NBC affiliate in the 78th ranked market, serving more than 475,000 viewing households with award winning newscasts and popular programming. - Exceeded company set sales goal by generating over $115,000 in new direct business through prospecting and cold calling - Helped clients accomplish their marketing goals through the development of broadcast and digital media plans - Managed advertising campaigns by leading communication and delegation of tasks… Show more News 10NBC is Rochester's NBC affiliate in the 78th ranked market, serving more than 475,000 viewing households with award winning newscasts and popular programming. - Exceeded company set sales goal by generating over $115,000 in new direct business through prospecting and cold calling - Helped clients accomplish their marketing goals through the development of broadcast and digital media plans - Managed advertising campaigns by leading communication and delegation of tasks across five internal departments- Collaborated with internal production department on script, concept, and visual ad creation- Developed new sponsorship opportunities by analyzing Nielsen, One Domain and Media Audit data Show less

Syracuse, New York Area

- Met the television station's annual sales goal within two months of hire through obtaining new clients, developing new product offerings, and successfully motivating and coaching 9 new sales representatives- Hired and trained sales representatives through the creation and implementation of a comprehensive sales training program- Secured a $10,000 production project promoting SUNY Oswego's image for the station

Oswego, New York Area

- Sold over $100,000 in print and online advertising (achieving highest individual sales in newspaper’s 77 year history) through the initiation and sale of online ads and creating new product offerings- Increased total revenue by 93% over a two year period through building and maintaining relationships with businesses, non-profits, and SUNY Oswego faculty and staff- Secured a $15,500 renewal sale (114% increase from the previous year) by conducting research with a team of students to… Show more - Sold over $100,000 in print and online advertising (achieving highest individual sales in newspaper’s 77 year history) through the initiation and sale of online ads and creating new product offerings- Increased total revenue by 93% over a two year period through building and maintaining relationships with businesses, non-profits, and SUNY Oswego faculty and staff- Secured a $15,500 renewal sale (114% increase from the previous year) by conducting research with a team of students to identify reader characteristics Show less

Syracuse, New York Area

- Increased clients on-site and website traffic by writing and publishing news releases- Copy-writing for website, newspaper, radio, and television advertising- Prepared competitive business intelligence on retail, financial and healthcare businesses to aid in the creation of advertising campaigns for clients- Contributed to the creation of recruitment videos through the recommendation of video clips for a company seeking employment of prospective college graduates

- Motivated and coached 32 interns in 14 college markets throughout the New England Region on the steps of the sale, time and territory management, sales techniques and team cooperation which ultimately resulted in roughly a half a million dollars in area sales- Worked closely with my Regional Manager to develop and implement management strategies and sales incentives for student interns

- Promoted from Sales Representative to Local Sales Manager in July of 2009- Sold roughly $28,000 in yellow page advertising (regional average $15,000) for the State University of New York at Geneseo official campus directory and State University of New York at Oswego student daily planner- Ranked 4th out of 55 students in region for total ads sold