Kate Ewing Email & Phone Number

St Louis, Missouri, Us

Saint Louis, Mo, Us

St. Louis, Mo, Us

Adjunct professor for the Graduate School of Communications. Experience in both classroom and online courses.

St. Charles, Mo, Us

Adjunct Faculty in the undergraduate and graduate evening Lindenwood School of Accelerated Degree Programs programs. I teach a Promotional Mix cluster which includes Sales Promotion, Advertising & Marketing and Public Relations courses.

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St Louis, Mo, Us

Responsible for leading marketing, IT and client service teams, as well as overall marketing efforts for Mosby Building Arts, Right Bath by Mosby and Exteriors by Mosby.Key Accomplishments:• Created successful brand for Right Bath by Mosby• Increased year over year leads by 27% • Supported the development of Exteriors by Mosby• Created branding for Exteriors by Mosby• Implemented regular focus groups with current clients and lost potential clients• Negotiated and landed a new home improvement radio show on 97.1• In 2014, overall marketing efforts supported the 21% growth in sales over 2013• Significantly increased earned media for Mosby Building Arts in 2015About Mosby Building Arts Mosby Building Arts has been the trusted resource for home remodeling and repair in Metro St. Louis for more than 65 years. With industry-leading customer service, quality craftsmanship and a 10-year warranty, area homeowners can be assured family-owned and operated Mosby Building Arts is the Right Choice.

Hazelwood, Missouri, Us

Managed a marketing budget of approximately $1M annually and led a staff of 5 direct reports. Served on the company’s executive committee and acted as a liaison between marketing and other departments. Created and executed marketing plans and programs. Analyzed effectiveness of activities and refined for future as needed. Responsible for all marketing efforts of Booksource’s education division including managing catalog production and mailing, maintaining web site strategy and updates, social media strategy, ad planning and media buying in trade journals, as well as developing sales rep support materials.Key accomplishments:• Developed marketing strategy and creative direction for Booksource Classroom Organizer• Led creative direction for parent company rebrand• Reduced annual outsourced marketing spend• Implemented focus groups to improve product and service offerings• Assembled educator advisory group • Created social media policy and strategy• Enhanced tradeshow presence with redesigned displays About BooksourceBooksource provides the education market with the largest selection of new and classic titles and classroom collections.

St. Louis, Mo, Us

I was responsible for developing marketing campaigns, coordinating all aspects of the campaign from concept to implementation, managing budgets and purchase order processes, media placement, and tracking the results of the campaign or project. I worked with designers, agencies, vendors and product managers on a daily basis. Responsibilities also included tradeshow scheduling and planning, development of premium items for tradeshows and sales events, and assisting sales reps with materials for local vendor shows.Key accomplishments: • Planned and executed marketing aspects of annual sales meeting• Created budgets and executed event plans for internal launch events • Sourced content, provided creative direction and managed print/mail plan for monthly Material Matters publication• Sourced content, provided creative direction and managed print/mail plan for monthly Acta publication• Created brand identity for Stemline/Stem Cell campaign• Planned and executed marketing activities for Employee Appreciation DayAbout Sigma-AldrichSigma-Aldrich Corporation is an American life science and high technology company with over 9,600 employees and operations in 40 countries.

Earth City, Mo, Us

Responsibilities included marketing and public relations activities on a local and national level. This included, but was not limited to, magazine placement, fashion show production, paid advertising, media buying, event planning and event sponsorships. Responsible for buying and merchandising the product sold on the company website and store.Key accomplishments:• Secured local and national product placement• Launched in-house shoe parties• Analyzed cost and inventory levels for website and storefront• Managed drop-ship account orders (Shoebuy.com, Shoes.com, 6pm.com) • Developed, maintained and managed media relationships• Created company’s initial marketing strategy, plan and budgetAbout Demand ShoesEuropean-inspired designer footwear for men and women.

Master’S Degree, Marketing

Bachelor’S Degree, Media Communications

Literature