Kate Fagan Bucchieri Email & Phone Number

Specialties: Marketing Communications, Internet Marketing, Direct Marketing, Email Marketing, Mobile Marketing, Account Management13 years of experience in Email Marketing and 3 years of experience in mobileBachelor of Science from SUNY Oneonta: Major: Communications; Minor: English.Email Marketing Specialties:ContractsContract NegotiationsVendor Management: ESP, Delivery, Data HygieneSpam lawsBest practicesStrategyDelivery IP strategyReply to managementUnsubscribe managementData SegmentationProcess/WorkflowsProject managementProduction TroubleshootingReportingAnalyticsOptimization: • Campaigns – Opt Ins, Subject Lines, Target, Segmentation• Products – strategy, content, data, and reporting processes• Platform recommendation and feature recommendationResponsive DesignOnboarding/Welcoming SeriesDynamic and Modular TemplatesRFP’sMigrations IP warmups TrainingAudits: Delivery, Unsub Processes, Process/Workflows, Reporting, etc…Mobile:Strategy ProductionReportingMarkets:B2B and B2CPharma, Legal, Real EstateResponsible for the management of sending over 130,000,000 million emails a yearManage over $3M in email revenue Previous Vendor Experience: Email/Mobile Vendors: Exact Target (worked with for 7 years), Epsilon, Responsys, Zeta Mail, Twilio, Message Focus, ePost MailDelivery Vendors: Return Path, eDataSource, Mailbox MonitorData Hygiene Vendors: Brite Verify, Fresh AddressI have worked for established companies, companies trying to grow to sell, companies trying to grow to establish roots, and co’s constantly acquiring new and developing business... I have worked for co's where built dept. from ground up.I have experienced: mergers, acquisitions, reorgs, restructures, furloughs, and brand changes.Below is list of teams I have worked with and cross functionally:Sales, account management, content, development, ops, creative, qa, tech, data, analyticsI have worked on team as many as 5 and as few as 1.

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  State University Of New York College At Oneonta

  Communication Studies