In this global role, I led modernized communications and brand marketing strategy across North America, Europe, Africa, Asia, Australia and the Middle East including media relations, strategic partnerships, influencer marketing, executive thought leadership, out-of-home campaigns, media/content partnerships and experiential events. As an imaginative brand builder and cross-channel steward, I architected campaigns that highlighted ifaw's mission-driven work to reach new, engaged audiences timed to their 50th Anniversary and global rebrand.

At renowned communications and talent agency, I served as a key strategist for high-profile apparel and automotive clients including Audi of America, Columbia, Cole Haan, Coach, Converse, Budweiser and DeLeón.

In a freelance capacity, I aided clients big and small in brand narrative development, growth strategy, and communications and go-to-market campaigns to support new product launches.

During a stage of immense awareness and growth for the then young brand, I joined Rebecca Minkoff as PR Accessories Manager to launch the inaugural jewelry collection and manage press opportunities around the highly successful handbag collection.

At PRC - a global firm specializing in bespoke services for legacy brands and emerging talent alike - I learned the ropes in best-in-class public relations strategy. From Fashion Assistant to Senior Coordinator, I had a hand in every stage of the process from sample trafficking and exclusive seasonal press coverage to fashion show coordination, press previews and new product launch campaigns. Accounts included Dries Van Noten, Pierre Hardy, Swarovski, Pomellato, and Eddie Borgo.

Managed editorial and VIP sample trafficking for seven collections and served as on-site assistant for seasonal ad campaigns and lookbook shoots.