Kate Ferguson Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Responsible for managing the Marketing & Engagement team which consists of more than 65 staff members across 3 departments which include Campaigns, Community Engagement and Individual Giving, Donor Experience, Data and Technology, and Brand, Marketing, and Communications. Lead key annual appeals, Sydney Sick Kids Appeal and Light Up Xmas Appeal. Execute.

Member of the Board of Directors of Hospitals United For Sick Kids (formerly Curing Homesickness), a unique national fundraising initiative dedicated to minimising the disruption to childhood hospitalisation causes, by creating product and service partnerships with commercial organisations that generate revenue to invest in initiatives that get kids home.

Sydney, Australia

Part of small volunteer team of senior leaders across the media, marketing and creative industry focused on smashing the stigma of mental health through advocacy and initiatives to create mentally healthy workplaces, including:Creating Mentally-healthy.org, an online resource of information.Managing LinkedIn channel.Launching a set of industry Minimum.

Selected as one of 35 Global Fellows to undertake a program of mentorship, training and executive education courses at INSEAD and Harvard Business School.

Sydney, Australia

For most of my 20-year career, I have consulted with clients to develop and execute strategic communications programs designed to build trust and reputation, drive sales, create consumer loyalty and engage employees. A long-time practitioner of designing corporate brand strategy, effective communications campaigns, and public affairs programs, I bring deep.

Sydney

Built and oversaw Edelman Australia's client services function designed to build strong relationships and deliver quality assurance, agency integration and client service excellence. Delivered double digital growth across our large client relationships year-on-year.Served as deputy global lead of Edelman's Executive Positioning team, helping global.

Sydney, Australia

Offered strategic communications counselling to businesses seeking to align and integrate corporate and product brands to optimise their respective strengths to achieve strong business results. Worked with clients to build corporate brand reputation through corporate positioning, content marketing, corporate social responsibly programs, stakeholder.

Sydney, Australia

Part of the Corporate practice for Edelman Sydney with a focus on corporate reputation management, CSR and food & nutrition.Managed corporate brand reputation programs and issues management for clients such as eBay, News Limited, Mars, Wrigley and the University of New South Wales. Oversaw Edelman’s IP programs including managing the annual launch of the.

Greater New York City Area

Worked in Edelman New York's Corporate & Public Affairs practice, developing integrated communications campaigns and stakeholder engagement programs.Led a global team working with PepsiCo to develop a communications strategy to improve corporate reputation and educate stakeholders about Performance with Purpose, PepsiCo’s corporate social responsibility.

Greater New York City Area

Managed the marketing, communications, development and delivery of CIEE's Work, Teach and Volunteer Abroad programs.

Greater New York City Area

Responsible for media relations and publicity for Broadway shows (Chicago, Annie Get Your Gun) and theatre companies.

Company Directors Course

Leadership, Business Administration And Management, General

Women Leading Global Change, Executive Education

Bachelor Of Media, Media And Communications