Kate (Fettig) Posby Email & Phone Number

Detroit, Michigan, Us

• Provide public relations strategy, messaging, media relations and relationship marketing counsel and execution to businesses, agencies and organizations, including Detroit Vineyards, The Children's Center, Ackroyd's Scottish Bakery, Starbucks, Hilton Hotels, PARC, Flagstar Bank, FOLK, and North Pier Brewing Company.• Create media campaigns and implement communication strategies that result in positive print, online and broadcast coverage for clients. • Develop marketing and media materials, including key messages, press releases, fact sheets, FAQs, website content and messaging, social media updates, brochures, and customer service responses.• Create content and design layout for websites, social networks, e-newsletters, and online communities.

Birmingham, Michigan, Us

Oversaw all brand marketing, creative, and communications aspects for a portfolio of restaurant, hospitality and real estate brands, including the launch of the award-winning PARC and The Fountain Detroit restaurants in Campus Martius Park, Detroit. The Iconic Collection is the hospitality arm of The Elia Group, headquartered in Birmingham, Mich., which owns and operates a diverse portfolio of businesses throughout southeastern Michigan.

Minneapolis, Mn, Us

• Provided strategic counsel to client and teams; spear-headed integrated planning efforts; and conducted media relations and influencer engagement for accounts ranging from $350,000 to $500,000 in annual fees: ACH Food, Inc. Robert Bosch, Inc.; Royal Canin. • Collaborated with business procurement and creative teams to successfully present and win new accounts. Led strategic development, managed process and presented ideas to prospective clients. • Launched the Fleischmann’s yeast brand's first product innovation in two decades through a day-long media and influencer event in New York City with actress and author Soleil Moon Frye, resulting in 100MM+ impressions.

New York, Ny, Us

• As part of the Kimberly-Clark team, oversaw the strategy and planning of a marquee brand’s fully integrated marketing campaign, including a celebrity-spokesperson, media event in Los Angeles, thousands of in-home events, a newly launched brand website and a social media campaign.• Supported product brand teams through strategic planning, media strategy and outreach, event planning, and account management.

New York, Ny, Us

• Led public and media relations planning, provided strategic client counsel, and implemented integrated marketing campaigns for accounts ranging from $150,000 to $1,000,000 in annual fees: Discover Financial Services; Ford Motor Company; Hain-Celestial (Earth’s Best); Hotels.com; mySpark Technologies; National Fisheries Institute; and Rullingnet (VINCI Tablet).• Collaborated with sister agency and branding firms to develop strategic communications and messaging for VINCI, a new educational tablet for infants and toddlers. Consulted with client on website development, flow and content. Created public relations plan to launch VINCI to the media and public. Secured multiple interviews with VINCI founder and chief executive at 2011 Consumer Electronics Show (CES). • Collaborated with leadership to develop and present plans and proposals to prospective and existing clients; identified incremental and new business opportunities. Oversaw client teams, directed work flow and ensured timely completion of projects. Directly managed two colleagues, responsible for their profitability and supporting their careers and growth at the agency.• Provided pro-bono public relations counsel, writing and media relations services to Arzu Studio Hope (Peace Cords), Greater Chicago Food Depository, Illinois Council Against Handgun Violence, and National Domestic Violence Hotline.• Led summer internship program, providing guidance and support to five interns and their managers; directly managed the professional development of three junior colleagues.

New York, Ny, Us

• Managed and supported global accounts ranging $25,000 to $750,000 in annual fees: Abbott Laboratories; Celestial Seasonings; DeBeers; Ford Motor Company; HSBC; Hormel Foods; National Cattlemen’s Beef Association; Radio Flyer, Inc.; Wal-Mart Stores, Inc.; and Wheat Foods Council.• Launched Similac brand's first major packaging redesign through large-scale, daylong consumer and media event in New York City with Ty Pennington. Oversaw all aspects of luncheon event for parenting media and company stakeholders. Supervised six team members, guiding tasks while providing support and feedback on work completed. Event resulted in more than 80 million media impressions to date.• Served as in-house resource for client-related consumer programs targeted to moms; keen understanding of behaviors, attitudes and motivators, and well versed in relevant media. • Supported client teams undergoing issue and/or crisis through strategic counsel, message development, and media outreach, including: Abbott Nutrition; National Fisheries Institute; Maclaren; and Radio Flyer, Inc.

New York, Ny, Us

• Spearheaded Similac partnership-based promotion: developed media materials, liaised with clients and managed team of three. Garnered more than 15 million media impressions within two months.• Devised and implemented integrated consumer brand-building campaign for Abbott Nutrition. Contracted vendors and managed invoices; oversaw media launch event in New York City while securing interest from national media, achieving 100% attendance.• Managed key relationships with agency partners, as well as influential media; forged relationships with key parenting and family media. Participated in new business procurement.

New York, Ny, Us

• Conducted media relations, consumer product launches and event marketing for marquee clients in diverse industries, including: Agavero Tequila, EFFEN Vodka, Evenflo, KIA Motors, Marshall Field’s, Pepsi-Co, Plymouth Gin, Potbelly Sandwich Works, Quiznos, Robert Morris College, Rubbermaid, Skil Power Tools, TicketsNow.com and Westin Hotels.• Developed and executed multiple events and product launches for Evenflo, including: -- The inaugural “Baby, You’re a Star!” nationwide casting call and brand building contest. Secured positive media coverage and increased traffic to client Web site. -- A new education-based product launch through local market events; secured television and print coverage in each market while successfully staying within budget. -- Coordinated product media tours in New York; secured 100% of desk-side interview opportunities.• Collaborated on consumer product events, such as: Pepsi-Co’s “Play for a Billion” contest; Quiznos’ “Baby Bob” casting call; Westin Hotels’ “Heavenly Bed” promotion and Agavero Tequila’s launch party.

New York, Ny, Us

Gained extensive media research and outreach experience through wide range of consumer client work. Researched and developed new business briefs for senior management.

New York, Ny, Us

Extensive media pitching experience gained through various client work. Researched and wrote new business briefs for senior management. Assisted client staff in all aspects of agency work.

• Supported on-air talent and sales team through research, interview preparation, listener follow up, and contest coordination.• Answered studio phone lines, responded to emails, and directed messages to appropriate station staff.• Oversaw live remote broadcasts; responsible for station equipment, set-up and tear-down, liaising with location representatives and fans, and supporting on-air talent.