- Manage and set content strategy for social media marketing, email marketing, blogging, press releases, and website copywriting. - Develop marketing automations- Design work as needed- Website updates as needed - Digital Advertising Management: Google, Facebook, & Instagram Ads.

Volunteer role with READ Ottawa.- Create social media graphics in Canva- Post weekly on Facebook, Instagram, and LinkedIn.- Monitor community engagement- LinkedIn: Increased Followers by 500%, Page views by 114.8%, and Visitors by 181.3% since December 2023.- Facebook: Increased Reach by 32%, Visitors by 1300%, and Followers by 27% since January 2023.- Instagram: Increased Reach by 800%, Visitors by 171%, and Followers by 36% since January 2023.

- Client Account Lead: Develop client relationship, advertising strategies, and content calendars - Serve as main copywriter - client ads, client posts, Social Cookie emails, and Social Cookie blogs - New Client account auditor; Client on-boarding - Design graphics through Canva- Develop concept and creation of Social Cookie's re-engagement email campaign using Active Campaign software; write all email copy and design email headers; create drip automations - Help owner increase clients from 5 to 14 (180% increase) over the course of a year- Supervise account assistant, graphic designer, and marketing interns - Create and manage advertising campaigns for clients reaching overall 1.1 million people on FB, generating 20,000 link clicks, over 136,000 engagements, and 692,000 video views- Head up new business concepts with owner - Take over posting for Michigan Soccer Buddies from November 2022 - February 2023; increased followers by 8% in 3 months- Revamp Social Cookie Website design and update website copy

• Create copy, graphics, and advertising campaigns for clients and manage their accounts – see portfolio for stats• Write email campaigns for prospective clients and leads; Research, write, and maintain Social Cookie Blog; Update Squarespace website • Start-up company; we had 5 active clients in Dec 2020. Currently managing 14 active clients – 180% increase in one year • Interview, hire, train, and manage marketing interns

• Create and manage social media accounts for Michigan – Facebook, Instagram, and LinkedIn. Increased page likes by 75% over two years. Created Facebook ad campaigns: 51 campaigns that: reached 467,424 people, generated 18,000+ results, 41,791 post engagements, and 9,000+ link clicks• Write email campaigns for prospective families; Research, write, and maintain MI and CO blog pages; Update Squarespace website as needed • Network and develop Community Partnerships and Card Drop locations (giveaways, donations, events)

July 2017-July 2022: Manage FOH staff and assist with managing restaurant. Responsible for employee scheduling, opening and closing restaurant, cash drawer and Keno, interviewing and on-boarding, employee training, and BOH reporting (sales, labor, payroll, and invoices)June 2020 - March 2021: - Social Media posts, community management, and marketing reports for 17 restaurant locations- Create yearbook ads, in-store promotions, Facebook ads, and menus using Adobe Illustrator and Canva- Email Marketing Manager: Design all email campaigns for Corporate using iContact- Loyalty Rewards Manager: Oversee Loyalty Rewards accounts for guests; run Loyalty metrics for annual planning; upload new loyalty members and help with any account issues- Update WordPress websites, manage gift cards and special events in Ecwid, administrative tasks - Supervise graphic design intern during her summer internship

• Submit permission requests and update book charts and graphics using Adobe Photoshop for Dr. J. Kevin Ford and his recently published textbook, Learning in Organizations: An Evidenced-Based Approach

• Photograph league games; organize weekly games; network at Career fairs; use Adobe Lightroom for editing • Increased WordPress Blog site visitors from 339 to 494 in four months• Increased LinkedIn page views by 50%, increased site visitors by 41%, and increased new page followers by 25% • Created content with above average engagement generating over 25,000 organic impressions and 1270 engaged users

• Supervise and Lead Nature Hikes; Develop Event follow up survey and takeaways for kids from hikes; Event management and execution for Symphony and Bands at Blandford Nights* Created new event offering, Starry Nights at Blandford, which the team still holds each year!

• Develop strategies to grow and manage sales territory• Executed 120 new client contracts and generated 404 job orders• Manage 40-50 jobs per week; average 80-125 calls; develop marketing emails; network at Career Fairs; negotiate contracts; help recruit and on-board new therapists

• Help raise awareness about alternative modes of transportation to reduce our eco-footprint. • Worked on a special project: Passenger by Rail Study. Gathered raw data from student surveys at Hope College, compiled data into charts, and analyzed findings to write the first outline of the report. Parts of my outline were then utilized in the published study.

I worked in various departments and received promotions during the four and a half years that I worked at the UClub: June 2011 to March 2012: Banquet Server March 2012 to June 2013: Supervisor of Banquets August 2012 to October 2015: Member Dining Events Supervisor, Restaurant Server, Pool Cocktail, Bartender, Lead Server, occasional Manager on Duty

I catered two events the summer of 2012: an high school graduation open house and a baseball themed welcoming party. -Cake Pops -Decorated Cupcakes -Cookies -Sculpted "Kirby" cake Below is a picture of one of the cakes I made as part of my studies at OCC