Experienced in strategic marketing communications with a passion for brand management, growth and strategy, and hold a high level of professionalism. I've overseen the creative strategy, launch and execution of marketing initiatives across multiple platforms ensuring creative and communications is on-strategy and on-brand; partners with cross functional teams, committees and brand stakeholders to ensure a seamless execution. I’m flexible and able to adapt solutions to evolving trends, customer needs and leadership styles. Some of my key achievements have been redesigning and managing both Frassati’s and St. Mary’s website, and establishing a brand tone through content creation for various platforms including, digital, print, video, social media, and various publications to share their story and community.
Frassati Catholic Academy
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Marketing & Media SpecialistFrassati Catholic Academy Nov 2018 - PresentMarketing & Media Specialist 2023-PresentRecruitment & Admissions Specialist 2018 - 2023Designs marketing materials for ads, digital media, postcards, logos, signage, annual reports, posters etc.Manages website content and design - www.frassati-wbl.orgOversee the planning, management and implementation of marketing initiatives, recruitment and retention of students, including open houses, family gatherings, campus visits, tours, registration and retention of currently enrolled students. Plan, collect data, develop enrollment projections, and report data to school administration and the Catholic School Center of Excellence.Work collaboratively with the Catholic School Center of Excellence (CSCOE) for grants and further admissions and marketing training.
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Media & Marketing SpecialistSaint Mary Of The Lake Nov 2018 - PresentWhite Bear Lake, MnCollaborate with staff and the media and marketing committee to provide communications and marketing initiatives through weekly bulletins, the website, social media, constant contact emails, newsletters, videos, mailings and other digital and non-digital media. Oversee external communication (public relations, fundraisers and other event publicity). Design materials for ads, digital media, postcards, logos, signage, booklets, posters etc. Re-designed and manage website content - www.stmarys-wbl.org
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Marketing ManagerOnsite Jun 2018 - Nov 2018Proactively worked with internal departments and owners to ensure creative is on-strategy and on-branding.Created and executed timelines for marketing strategies.Developed digital media strategies to increase brand awareness. Lead initial steps for the re-design of the website.
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Marketing Communications SpecialistTsi Incorporated Apr 2017 - Jun 2018Responsible for the strategy, development and execution of marketing initiatives across multiple platforms.Supported management with budgeting and forecasting the placement of print and digital ads and direct marketing to support the go-to-market initiatives.Developed lead targets based on revenue expectations and associated activity.Captured and analyzed new customer leads to support sales team.Strategized marketing initiatives with regional marketing teams. -
Marketing CoordinatorMinnesota Association Of Realtors(R) Feb 2014 - Apr 2017Proactively worked with internal departments, local associations and affiliates to align the business priorities and determine how to best leverage marketing strategies. Created and executed timelines for marketing campaigns. Developed social media strategies to increase following. -
Internship - Event PlannerN2 Publishing Jan 2014 - May 2014Established rapport with local restaurant managers to sell N2 Publishing trade of service at a restaurant review night, for a two page spread in the N2 publication. -
Administrative AssistantWold Architects And Engineers Sep 2013 - Feb 2014Possess understanding and knowledge relative to the daily management of budgets, data control and management, as well as internal/external communication. Coordinates and executes planning for all weekly, monthly, annual meetings and events. -
Sales AssociateTop Ten Wine & Spirits May 2009 - Feb 2014Managed daily operations including: opening and closing the store, merchandising, and event management.Addressed customer inquiries, provided suggestions, booked special orders and negotiated conflicts to resolution. Created promotional materials for products and events
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Event SpecialistHubbard Broadcasting Aug 2010 - Aug 2011Represented MyTalk 107.1 at numerous station events with a high level of customer service to the general public, clients and on-air talent.Organized event setup and take down for promotional appearances. -
InstructorArthur Murray Dance Studio May 2007 - Jan 2010Taught private and group lessons of 10 to 20 guests. Lead team meetings and workshops.Organized special events
Kate Franssen-Hansen M.A. Education Details
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University Of Concordia, St.Paul3.8/4.0 -
University Of St. CatherineEducation
Frequently Asked Questions about Kate Franssen-Hansen M.A.
What company does Kate Franssen-Hansen M.A. work for?
Kate Franssen-Hansen M.A. works for Frassati Catholic Academy
What is Kate Franssen-Hansen M.A.'s role at the current company?
Kate Franssen-Hansen M.A.'s current role is Media & Marketing Specialist.
What schools did Kate Franssen-Hansen M.A. attend?
Kate Franssen-Hansen M.A. attended University Of Concordia, St.paul, University Of St. Catherine.
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