Kate Franssen-Hansen M.A. Email & Phone Number

Marketing & Media Specialist 2023-PresentRecruitment & Admissions Specialist 2018 - 2023Designs marketing materials for ads, digital media, postcards, logos, signage, annual reports, posters etc.Manages website content and design - www.frassati-wbl.orgOversee the planning, management and implementation of marketing initiatives, recruitment and retention of students, including open houses, family gatherings, campus visits, tours, registration and retention of currently enrolled students. Plan, collect data, develop enrollment projections, and report data to school administration and the Catholic School Center of Excellence.Work collaboratively with the Catholic School Center of Excellence (CSCOE) for grants and further admissions and marketing training.

White Bear Lake, Mn

Collaborate with staff and the media and marketing committee to provide communications and marketing initiatives through weekly bulletins, the website, social media, constant contact emails, newsletters, videos, mailings and other digital and non-digital media. Oversee external communication (public relations, fundraisers and other event publicity). Design materials for ads, digital media, postcards, logos, signage, booklets, posters etc. Re-designed and manage website content - www.stmarys-wbl.org

Proactively worked with internal departments and owners to ensure creative is on-strategy and on-branding.Created and executed timelines for marketing strategies.Developed digital media strategies to increase brand awareness. Lead initial steps for the re-design of the website.

Responsible for the strategy, development and execution of marketing initiatives across multiple platforms.Supported management with budgeting and forecasting the placement of print and digital ads and direct marketing to support the go-to-market initiatives.Developed lead targets based on revenue expectations and associated activity.Captured and analyzed new customer leads to support sales team.Strategized marketing initiatives with regional marketing teams.

Proactively worked with internal departments, local associations and affiliates to align the business priorities and determine how to best leverage marketing strategies. Created and executed timelines for marketing campaigns. Developed social media strategies to increase following.

Established rapport with local restaurant managers to sell N2 Publishing trade of service at a restaurant review night, for a two page spread in the N2 publication.

Possess understanding and knowledge relative to the daily management of budgets, data control and management, as well as internal/external communication. Coordinates and executes planning for all weekly, monthly, annual meetings and events.

Managed daily operations including: opening and closing the store, merchandising, and event management.Addressed customer inquiries, provided suggestions, booked special orders and negotiated conflicts to resolution. Created promotional materials for products and events

Represented MyTalk 107.1 at numerous station events with a high level of customer service to the general public, clients and on-air talent.Organized event setup and take down for promotional appearances.

Taught private and group lessons of 10 to 20 guests. Lead team meetings and workshops.Organized special events

Master Of Arts, Strategic Communication Management, 3.8/4.0

Thesis: Brand Communications: Storytelling as a Branding Strategy

Bachelor Of Science, Education

Specialty: Pre-primary Education Student taught 1st Grade and Kindergarten