Kate Frasca (She/Her) Email & Phone Number

New York, Ny, Us

New York, United States

As Whatfix’s DAP Strategist and Sr. Value Manager, I lead and manage strategic pre and post-sales projects to build a digital transformation vision and roadmap supported by Whatfix software. I act as the key driver from vision to use cases, and tangible solutions for our customers. I have significant experience in developing business cases and related-content, directly improving both pre and post sales economics. I am respected internally and externally as a trusted advisor and business partner.My responsibilities include: ∙Conducting customer assessments to identify opportunities for value creation and optimization∙Establishing and maintaining strong relationships with key stakeholders, including customers, partners, and industry influencers∙Creating trainings, toolkits, and thought leadership to ensure our teams were informed and empowered to strategize with customers and prospects ∙Consulting enterprise clients on the impact to business value and cost avoidance they can achieve∙Leading and building Value Selling and Realization processes, templates, and tools for DAP to assist in more and larger sales, renewals, and expansions∙Defining methods and tools for value measurement and calculation

New York, New York, United States

My responsibilities include: ∙Acts as lead authority in digital transformation for HRM ∙Leads direct engagements with prospects throughout the sales-cycle to accelerate and maximize deal size; to date, contributing over $48 million in total contract value (TCV) ∙Field-validates Business Cases for all strategic, enterprise-level Sales Deals; to date, this number is over 55∙Creates trainings, toolkits, and thought leadership to ensure our teams are informed and empowered to strategize with customers and prospects ∙Consults 60% of most strategic enterprise clients on the impact to business value and cost avoidance they can achieve∙Develops and Manages Value Selling and Realization processes, templates, and tools to assist in scaling the number of HRM deals per quarter and increasing their ARR∙Defines methods and tools for value measurement and calculation

New York, United States

Responsible for overseeing, consulting on, and/or guiding the execution of WalkMe for HRMNotable contributions include: ∙Increased 30% annual recurring revenue (ARR) across 85 Enterprise accounts∙Directed the design and launch of the WalkMe for Workday Accelerators program, decreasing the time to go-live by over 40% for 115 of our Workday customers ∙Created a scalable pricing model for HRM Services ∙Field-validated 150 Services Packages for Workday

Greater New York City Area

Responsible for post-sale client delivery, adoption, engagement and overall client satisfaction. Notable contributions include: ∙100% renewal rate and 85% upsell/cross-sell rate across a book of 40+ enterprise-level accounts∙Oversaw the implementation of WalkMe for 130+ HRM customers (90% Workday, 15% other- SuccessFactors, Oracle HCM, Oracle Peoplesoft, Cornerstone, ADP, Kronos) ∙Managed $3.9M portfolio of Fortune 50 customers in client facing and internal project management role

Hoboken

Responsible creative and marketing strategy, as well as community engagement. Notable contributions include: ∙Increased paid membership subscriptions 175% year-over-year across three years∙Attained an 85% satisfaction rate, a 90% recommendation rate, and a 50% engagement rate with customer base∙Designed and executed Incite Group’s marketing strategy to grow revenue, engagement, and market share; campaigns yielded over $6 million in sales and 90,000 new subscribers within first three years∙Oversaw and directed the launch of three new products and the merger of the InciteMC and USM brands, as well as ten marketing conferences with average attendance of 250+∙Actively directed over 35 third-party relationships with designers, web developers, IT personnel, content distributors, and trade associations to ensure projects remain on budget, on time, and on message

Greater New York City Area

Designed, implemented, and managed the company-wide employee volunteer program. Notable achievements include:∙Established program goals, internal and external communications strategy, program branding, and volunteer tracking system∙Managed 7,000+ volunteer hours across 150+ events - an estimated economic impact of over $350,000∙Increased employee and non-profit enrollment by 75% year over year∙Engaged over 15,000 employees and 250 non-profits ∙Oversaw Con Edison’s social media presence providing critical updates to 25,000 customers ∙Awarded the 2013 Bulldog Digital Social Award for best Crisis Response during Hurricane Sandy

Supported in-house learning and development programs including management of all training participant materials, department expense records and department reference library and filesMaintained learning management system, training calendars, and intranet tools to communicate training and development opportunities to current employeesPrepared and implemented orientation sessions for new employees

Developed a corporate volunteer programServed as primary liaison for corporate volunteers and community partners; established new relationships with multiple corporate partnersCreated and executed high school mentorship program, responsible for recruitment and curriculum generationManaged end-to-end execution of community development programs; including program design, planning, and supervisionEstablished a multi-faceted U.S. Census initiative to educate Brooklyn residents on the importance of Census submissionsSecured Education Pioneer Fellow for 2010 summer program and Youth I.N.C. grant for board member development

Planned and executed over 15 community service events throughout agency territory Organized and directed City Year’s largest community service event, MLK Day 2009. Recruited over 1,200 volunteersEngaged over 4,000 community members, corporate sponsors, civic leaders and students in volunteer service projectsDirected and managed corps-wide, five-week fundraising initiative; raised over $10,000 in donations from the community