Kate Fucci Email & Phone Number

Herndon, Va, Us

• Collaborate with and manage key Partner Marketing teams in support of ePlus Security including campaign development and execution, event coordination, funding requirements, and joint GTM activities• Develop, manage, and execute marketing campaign strategies and tactics to maximize awareness, positively influence sales, and promote ePlus Security to internal and end-user audiences• Manage the development, review, coordination, execution, and analysis of demand generation activities for ePlus Security on a national basis• Develop marketing tactics that generate market awareness and product demand utilizing a variety of mechanisms

Sarasota, Fl, Us

• Evaluated, developed, and executed the company’s marketing strategy and advertising plan through various platforms including direct-to-consumer, publications, trade shows, buying groups, and associations• Developed successful strategies to drive new, qualified leads and keep current clients engaged through print, email campaigns (HubSpot), digital ads, and webinars• Created lead-generating content such as case studies, white papers, and industry-related articles to establish brand recognition and industry value status• Implemented and measured various KPIs to evaluate profitability while managing the annual Marketing budget• Researched competitors to stay current with similar products or services on the market• Worked with the Development/Product team to create a go-to-market strategy for new products• Managed the company’s social media strategy and efforts to increase brand awareness within the various industries served• Crafted industry-specific messaging highlighting the various features/benefits specific to users in the HVAC, PHCP, Foodservice Equipment, Janitorial & Sanitation, Electrical & Lighting industries• Implemented and managed the company's website redesign project in 2020, which included 60+ pages of design changes, copy updates, and a complete theme overhaulDDI System's leading-edge ERP software technology equips wholesale distributors with industry-specific tools to succeed including integrated eCommerce, embedded CRM, mobile cloud functionality, order fulfillment, accounting, warehouse operations, and inventory demand management.

Stamford, Ct , Us

• Managed and implemented corporate marketing, brand, and content strategy• Developed marketing strategies to promote and increase client engagement through content development, email marketing, social media, trade shows, networking events, and webinars• Provided marketing support and on-boarding training to sales staff across the US & Canada• Collaborated with the design team for messaging, brand alliance, and consistency of all marketing and sales customer-facing collateral• Managed and implemented the overall corporate and sales email marketing strategy• Strengthened product branding initiatives by developing communication campaigns, promotional materials, and market/audience data to maximize outreach and support sales messaging• Spear-headed and managed the design, build, and implementation of the company's website redesign, improving functionality, brand cohesiveness, and overall customer experience• Worked with Regional Sales Directors and Managers to coordinate market-specific marketing campaigns focused on successful product promotion• Leveraged industry trends and competitive analyses to improve sales messaging• Conducted research and development on existing and emerging products to highlight benefits and attract retention through marketing collateral, content messaging, email marketing, and social media outreachCTM is one of the largest distributors of visitor & tourism information in North America reaching 300 million visitors every year through an unparalleled distribution network.

*Acquired by Innovative Office Products in 2015*• Developed new product launch strategies across B2B, B2C & Distribution (Ingram Micro/Synnex)• Tested and optimized organic and paid acquisition channels including content creation and curation, pay-per-click, event, social media, and lead generation campaigns• Developed, launched, and managed the company's e-Commerce store earning the company an additional $300k+/year in revenue with an increase in online sales of 4,000% in year 2• Analyzed consumer behaviors and market trends to seek out new product demand opportunities to fill gaps in existing product lines; developed a competitive product "war room" and battle cards to leverage product strengths in comparison to similar products on the market• Balanced company objectives and customer desires when formulating pricing and marketing strategies• Owned marketing campaigns from initial scope through execution and refinement, and managed a team of marketing professionals and graphic designers• Managed the email marketing strategy and execution• Measured and reported on marketing campaign performance, gained insights, and compared results against goals to identify strengths and weaknesses

Tarrytown, Ny, Us

• Launched and managed marketing campaigns across TV, web, and social media platforms• Analyzed results and made campaign adjustments to drive profitability and increase revenue• Researched new product opportunities through research, trade shows, and industry networking• Provided creative direction on marketing campaigns and product website design

• Identified prospects and key decision makers through targeted research (LinkedIn, Data.com)• Implemented consultative sales techniques to generate revenues and exceed sales targets• Generated sales through lead generation campaigns• Identified and converted prospects through various lead generation campaigns

Stamford, Ct, Us

• Managed client accounts and ran various marketing campaigns to meet client goals and objectives• Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses• Collaborated with the Product Development team to maximize customer engagement and retention

Houston, Texas, Us

• Prospected, developed, and maintained relationships with new and existing clients• Managed relationships with potential new business referral partners such as realtors, builders, bank colleagues• Interacted with customers, realtors, processors, and underwriters throughout the entire mortgage loan transaction

New York, Ny, Us

Bethesda, Md, Us

Bachelor Of Arts, Media Communications

Diploma