Kate Fucci Email & Phone Number

Herndon, VA, US

• Collaborate with and manage key Partner Marketing teams in support of ePlus Security including campaign development and execution, event coordination, funding requirements, and joint GTM activities
• Develop, manage, and execute marketing campaign strategies and tactics to maximize awareness, positively influence sales, and promote ePlus Security to internal and end-user audiences
• Manage the development, review, coordination, execution, and analysis of demand generation activities for ePlus Security on a national basis
• Develop marketing tactics that generate market awareness and product demand utilizing a variety of mechanisms

Sarasota, FL, US

• Evaluated, developed, and executed the company’s marketing strategy and advertising plan through various platforms including direct-to-consumer, publications, trade shows, buying groups, and associations
• Developed successful strategies to drive new, qualified leads and keep current clients engaged through print, email campaigns (HubSpot), digital ads, and webinars
• Created lead-generating content such as case studies, white papers, and industry-related articles to establish brand recognition and industry value status
• Implemented and measured various KPIs to evaluate profitability while managing the annual Marketing budget
• Researched competitors to stay current with similar products or services on the market
• Worked with the Development/Product team to create a go-to-market strategy for new products

Stamford, CT, US

• Managed and implemented corporate marketing, brand, and content strategy
• Developed marketing strategies to promote and increase client engagement through content development, email marketing, social media, trade shows, networking events, and webinars
• Provided marketing support and on-boarding training to sales staff across the US & Canada
• Collaborated with the design team for messaging, brand alliance, and consistency of all marketing and sales customer-facing collateral
• Managed and implemented the overall corporate and sales email marketing strategy
• Strengthened product branding initiatives by developing communication campaigns, promotional materials, and market/audience data to maximize outreach and support sales messaging

• Acquired by Innovative Office Products in 2015*
• Developed new product launch strategies across B2B, B2C & Distribution (Ingram Micro/Synnex)
• Tested and optimized organic and paid acquisition channels including content creation and curation, pay-per-click, event, social media, and lead generation campaigns
• Developed, launched, and managed the company's e-Commerce store earning the company an additional $300k+/year in revenue with an increase in online sales of 4,000% in year 2
• Analyzed consumer behaviors and market trends to seek out new product demand opportunities to fill gaps in existing product lines; developed a competitive product "war room" and battle cards to leverage product.
• Balanced company objectives and customer desires when formulating pricing and marketing strategies

Tarrytown, NY, US

• Launched and managed marketing campaigns across TV, web, and social media platforms
• Analyzed results and made campaign adjustments to drive profitability and increase revenue
• Researched new product opportunities through research, trade shows, and industry networking
• Provided creative direction on marketing campaigns and product website design

• Identified prospects and key decision makers through targeted research (LinkedIn, Data.com)
• Implemented consultative sales techniques to generate revenues and exceed sales targets
• Generated sales through lead generation campaigns
• Identified and converted prospects through various lead generation campaigns

Stamford, CT, US

• Managed client accounts and ran various marketing campaigns to meet client goals and objectives
• Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses
• Collaborated with the Product Development team to maximize customer engagement and retention

Houston, Texas, US

• Prospected, developed, and maintained relationships with new and existing clients
• Managed relationships with potential new business referral partners such as realtors, builders, bank colleagues
• Interacted with customers, realtors, processors, and underwriters throughout the entire mortgage loan transaction

New York, NY, US

Bethesda, MD, US

Bachelor Of Arts, Media Communications

Diploma