-Overall leadership and management responsibility for the development, support and operations of external partner sales program-Strategic lead and optimization of reciprocal campaigns from offer design through copy oversight and overall campaign strategy, including management of copywriters and occasional copywriting-Oversee development of partner-facing funnels, including landing pages and email autoresponders-Negotiate partnership terms that incentivize partners to deliver revenue generating traffic.-Create and execute effective strategies to attract and enroll new partners-Build standards and systems to support partner enrollment and promote and strengthen ongoing relationships. -Identify and contact prospective partners-Craft regular communications and newsletters to partners and build templates and automated processes to support these communications.-Weekly/monthly/quarterly comprehensive reports-Evolve partner aids, including campaign assets (ads, emails, offers, lead magnets, sales pages, etc.), FAQs/screencast tutorials/help pages, and other strategies for continually improving support channels.

-Trained by East 5th Avenue Affiliate Accelerator-Develop strategic B2B and influencer partnerships for profit and growth-Oversee brand messaging and marketing-Data analysis and reporting that optimizes campaigns and increases ROI-Direct response email and landing page copywriting -Funnel creation and optimization -Managing and maintaining business relationships -Networking opportunities through summits, conferences, speaking engagements, and podcast appearances

-Develop, manage and execute strategic email marketing and website campaigns that drive revenue growth for launches, promotions, newsletters and automations-Establish details of sales and promotions on kissmyketo.com, based on inventory and audience demands-Communicating campaign messaging to cross-platform teams-Direct media and asset creation for all campaigns-Organize co-branded marketing partnerships including media swaps and lead gen. campaigns-Assign, oversee, and proofread contractual copywriters’ work-Create sub-campaigns based on product inventory, keeping in mind including liquidation demands or low-stock items-Segmentation strategy-Plan new product launches, from concept to execution-Lead all unique, one-off campaigns, from concept to execution

-Supervised and managed paid & unpaid social and video across social platforms for up to 7 accounts -Worked directly with Facebook and Facebook Ad Ops teams to test out new features, including boosting Facebook Live videos while streaming and advanced promotion of show page livestreams on Facebook Watch-Oversaw social media department for top global esports team Echo Fox-Brand awareness and video engagement optimization for H1Z1 Pro League, a live esports event in Las Vegas-Identify emerging trends and collaborate with internal teams to integrate trends into content produced by production team -Weekly executive-level reports outlining digital strategy and analytics-Strategized consumer targeting based on A/B testing in Facebook and Twitter ads manager-Developed geo-based campaigns for domestic digital audience growth-Managed engagement and awareness campaigns via paid posts on Facebook, Twitter, and Instagram-Conducted real-time analytics of Facebook live broadcasts to optimize targeting

Freelance & contract copywriter, digital marketing, content creation, and content strategy for companies across multiple verticals including wellness, beauty, fashion, automotive, finance, and CPG.Copywriting included direct response, ghostwriting, advertising (social, native, editorial, physical), website content, social media (Facebook, Twitter, Instagram & Linkedin), physical marketing materials (direct mail, brochures, product guides, packaging), and e-commerce content.

-Edited all content for 3 hard copy magazines published for and distributed at the inaugural U.S.-Africa Leaders Summit at the White House and the General Assembly of the United Nations at the UN Headquarters in NYC-Outlined execution of all marketing and social media content-Managed 15-20 Contributing Writers per issue-Completed and approved final copy and stylistic editing-Developed magazine’s themes and content-Wrote featured articles (including Letters From the Editor)

-Editorial Manager for all content on the “Health”, “Pets”, and “Autos” verticals-Fielding in bound content, headline copywriting, finding incredible video content & programming-Daily curation and live updates of content from a library of over 320,000 videos reaching an audience of over 57-million consumers-Collaborated with B2B team to regulate high quality of videos pitched to B2C team-Ensured maintenance of optimized metadata and SEO quality-Curation of playlists with relevancy to current events and/or revivification of evergreen content-Photo imaging, revision and touch-ups sourced from photobanks-Collaboration with others through weekly meetings with editorial team and account managers

-Published daily articles and interviews about both designers sold on wonderMode.com and unique content related to art and fashion-Coined marketing verbiage for ad units and e-mail sponsorships-Elected as company’s sole blogger on The Huffington Post-Attended public events as a press persona to gather content for articles

-Completed all tasks under extreme deadlines in a fast-paced environment-Conducted extensive research and fact-checking for the Features and Style departments-Managed the art and literature catalogues-Transcribed lengthy interviews between editors and featured personas

-Wrote distributer pitches, newsletters and press releases while managing organization of magazine subscriptions-Coordinated events calendar and exhibition plans with featured artists-Worked daily and nightly to organize and attend art openings and events