Kate Goldvasser

Kate Goldvasser Email and Phone Number

Programmatic Strategy | Business Development | Strategic Partnerships | Programmatic DOOH @ AdQuick
Kate Goldvasser's Location
New York, New York, United States, United States
Kate Goldvasser's Contact Details

Kate Goldvasser work email

Kate Goldvasser personal email

About Kate Goldvasser

Strategic Business Development Leader with 15+ years' experience in Digital Media, Programmatic, Video, DOOH, AdTech. Passionate and driven to grow and improve revenue streams, develop long-term strategic partnerships and deliver tangible proof of value through innovation, customer-centricity and data insights. Specialties / Core skills:- Global Business & Sales Development- Strategic Partnerships - Programmatic Strategy & Sales- Negotiation / Deal structure - Digital / DOOH / TV / OTT / Mobile Strategy- Native Advertising / Branded Content- Cross-Functional Team Leadership- Thought Leadership

Kate Goldvasser's Current Company Details
AdQuick

Adquick

View
Programmatic Strategy | Business Development | Strategic Partnerships | Programmatic DOOH
Kate Goldvasser Work Experience Details
  • Adquick
    Head Of Programmatic
    Adquick Oct 2020 - Present
    Los Angeles, California, Us
    View
  • Adomni
    Vice President, Partnerships & Sales Development
    Adomni May 2020 - Oct 2020
    Las Vegas, Nevada, Us
    View
  • Firefly
    Vice President, Programmatic & Strategic Partnerships
    Firefly Jun 2019 - May 2020
    New York, Ny, Us
    FIREFLY is the fastest growing innovator in DOOH, building the largest mobility-based advertising network. We use rideshare vehicles and taxis to deploy situationally aware GPS-enabled screens to deliver measurable full-motion media where people live, work and play.As a VP of Programmatic and Strategic Partnerships, I am responsible for building Firefly's Programmatic Channel and Partner ecosystem (DSPs, SSPs, Exchanges, Data & Analytics partners), implementing Programmatic Strategy and establishing National Programmatic Sales Operations to grow Firefly's Programmatic revenue.
    View
  • Mirriad
    Vice President, Digital Strategy
    Mirriad Jun 2016 - May 2019
    London, England, Gb
    Mirriad is a video technology company that helps brands integrate their messaging into video content leveraging the power of AI. My mission at Mirriad was to help develop customer-centric strategy, resolve business blockers, identify strategic partnership opportunities and drive their implementation through cross-functional team management, strategic planning and interaction with key customers. I was also responsible for developing and executing In-Video Advertising Insights strategy and ad measurement framework and driving its adoption and cross-pollination across Mirriad’s value chain and channel partners, including distributors, content owners, brands & agencies, research partners, data providers, industry bodies.
    View
  • Mirriad
    Vice President, Strategic Partnerships
    Mirriad Sep 2015 - May 2016
    London, England, Gb
    Managed all aspects of developing and executing Strategic Business Partnerships, including Strategic Planning, Negotiation, Activation, Go-to-Market, ExpansionAchievements:-Developed Unilever partnership resulting in investment from Unilever Ventures-Activated Global partnership with Kantar / Millward Brown to support Unilever brand studies-Implemented Cheil / Samsung partnership: +40% YoY revenue growth (based in Seoul)-Implemented Youku / Alibaba partnership: +50% YoY revenue growth (based in China)-Developed complex multipartite partnership with Warner Music, UMG, SMG, YouTube
    View
  • Mirriad
    Sales Development Director
    Mirriad Apr 2014 - Sep 2015
    London, England, Gb
    Developed Global Partner Sales Strategy: Channel sales and Go-to-Market strategyPitched business opportunities to Senior Execs at agencies / brands, distribution partnersBuilt agency and client relationships and identified new business opportunitiesAdvised clients on advertising efficiency based on ad effectiveness, optimization and targetingManaged activation / on-boarding of Havas Media in 12 markets working with local CEOs/HQDeveloped Vevo / UMG partnership, ensured platform integration and media/content supplyRecruited and managed Account team of 5 to support partners and drive operational cadence
    View
  • The New York Times
    Senior Manager, Digital Sales Development
    The New York Times Nov 2010 - Mar 2014
    New York, Ny, Us
    - Spearheaded digital sales development for Programmatic, Display, Video, Native, Mobile- Fostered growth-oriented relationships with agency & clients through rigorous commitment to client KPIs and performance expectations- Built cross-platform programs for premium brands (Cartier, Chanel, Rolex, Emirates, Gucci)- Led efforts to develop 1st-party audience data, AdTech stack, and yield optimization tools- Hired and managed Account team to deliver on $20+ million-dollar revenue target- Optimized digital pricing strategy resulting in yield & sell-through rate increase (80+% STR)
    View
  • The New York Times
    International Digital Sales Manager
    The New York Times Mar 2009 - Oct 2010
    New York, Ny, Us
    - Led digital transformation program for print sales team resulting in record digital revenue - Increased digital advertising revenue: +50% YOY in 2009, +55% YOY in 2010- Built new revenue streams & strategic partnerships driving online inventory increase (+30% YoY)- Hired and managed Ad Ops team to achieve operational excellence in program delivery- Led Task Force to execute merger of IHT.com / NYTimes.com resulting in traffic increase (+140%)
    View
  • International Herald Tribune
    International Digital Sales Manager
    International Herald Tribune Jun 2005 - Mar 2009
    - Led ad product / ad targeting development resulting in record digital revenue (+76% YoY)- Built product roadmap and GTM strategies for new digital products / platforms- Managed Ad Ops team to deliver high quality cross-platform programs & reporting solutions- Increased digital advertising revenue YOY: +52% in 2006, +77% in 2007, +55% in 2008-2009
  • Rci Bank And Services
    E-Commerce Manager
    Rci Bank And Services Apr 2004 - Nov 2004
    Paris, Ile De France, Fr
    - Analyzed technology trends and built new e-commerce products and reporting frameworks- Spearheaded the launch of online loan platform resulting in increased conversion rates (+25%)
    View

Kate Goldvasser Skills

Digital Marketing Digital Media Online Advertising Digital Strategy Advertising Advertising Sales Media Planning Strategy E Commerce Business Strategy Sales Management Web Analytics Seo Business Development Business Intelligence Strategic Planning Business Analysis Marketing Strategy Product Marketing Project Management Account Management Start Ups Go To Market Strategy Google Analytics New Media Multi Channel Marketing Sales Development Inventory Management Yield Management Creative Solutions Sem Team Management Cross Functional Team Leadership Big Data Data Analysis Data Modeling Machine Learning Decision Making Leadership Management Investments Corporate Finance Organizational Leadership Executive Leadership Enterprise Marketing Small Business Marketing Communication Microsoft Excel Management Consulting Marketing Product Management Digital Publishing Sales Operations Sales Process Digital Video Microsoft Office Strategic Partnerships Public Speaking Partner Relationship Management Interactive Tv Partner Development Market Penetration

Kate Goldvasser Education Details

  • London School Of Business And Finance Lsbf
    London School Of Business And Finance Lsbf
    Financial Markets / Analysis
  • Avignon Université
    Avignon Université
    E-Commerce And Internet Business
  • Université Sorbonne Nouvelle
    Université Sorbonne Nouvelle
    International Economic Relations
  • Learning Tree / Project Management Institute
    Learning Tree / Project Management Institute
    Training Course: Project Management
  • Mediabox, Adobe Multimedia School
    Mediabox, Adobe Multimedia School
    Training Course: Action Script Programming

Frequently Asked Questions about Kate Goldvasser

What company does Kate Goldvasser work for?

Kate Goldvasser works for Adquick

What is Kate Goldvasser's role at the current company?

Kate Goldvasser's current role is Programmatic Strategy | Business Development | Strategic Partnerships | Programmatic DOOH.

What is Kate Goldvasser's email address?

Kate Goldvasser's email address is ka****@****ail.com

What is Kate Goldvasser's direct phone number?

Kate Goldvasser's direct phone number is +4475842*****

What schools did Kate Goldvasser attend?

Kate Goldvasser attended London School Of Business And Finance Lsbf, Avignon Université, Université Sorbonne Nouvelle, Learning Tree / Project Management Institute, Mediabox, Adobe Multimedia School.

What are some of Kate Goldvasser's interests?

Kate Goldvasser has interest in Paypal, Scuba Diving, Harry Potter, Paris, Digital Photography, Digital Cameras, Health, Children, Environment, Education.

What skills is Kate Goldvasser known for?

Kate Goldvasser has skills like Digital Marketing, Digital Media, Online Advertising, Digital Strategy, Advertising, Advertising Sales, Media Planning, Strategy, E Commerce, Business Strategy, Sales Management, Web Analytics.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.