Kate Granlund Email & Phone Number

In this role, I worked as a key growth marketing manager for one of of top-tier clients. I implemented systems, produced successful acquisition campaigns across channels and partners, synthesized valuable insights and learnings for continued optimization, managed both up and down, all while maintaining and improving our client/agency relationship. Additional roles:-Develop campaigns with the account and creative team based on client brief (text copy, image assets, audience targeting)-Help define the scope for each project, ensuring creative mocks meet the client's brief and business objectives. -Track required delivery dates of campaign components (e.g., targeting definitions, creative elements, legal approvals)-Maintain constantly changing project priorities, timelines, and deliverables, with proactive communication across teams.-Flag any missing components that jeopardize launch dates, and work with the appropriate teams to make updates-Review campaigns for compatibility within the policy guidelines and concurrently running campaigns. -Support strategies for risk mitigation and contingency planning-Run reports to track learnings and strategize approach for future campaigns-Look beyond the day-to-day needs of a large account, ensuring the use of effective processes across the team-Serve as the main client point-of-contact on certain aspects of campaigns

San Francisco Bay Area

[Firewood now part of Media.Monks]

San Francisco, California

In this role, I was a jack-of-all-trades startup team member solving problems, anticipating needs, and putting our products and customers first. Daily Driver is the first organic restaurant and production space of its kind, breaking industry standards and becoming a community restaurant unlike any other. Check out my full role accomplishments in the bullets below. • COVID Programming: Directed and implemented restaurant’s full pivot to online e-commerce ordering and operations; created, coordinated and led new successful meal kit programming, exceeding sales goals and ensuring zero team member layoffs• Develop events+catering business plans and programs from ground up, establishing business offerings, competitive and strategic pricing models, and internal / external policies, procedures, and success metrics• Directly oversee 20+ customer service team members across three locations, ensuring all key metrics of our CSM are exceeded while managing professional development of team members, fostering an environment where guests enjoy service excellence and team members feel motivated to deliver top performance• Ideate and design event experiences from start to finish, including classes, community conferences, educational offerings, and private guest experiences ranging in guest count from 10-100+• Identify and own key market expansions and community relationships for our catering, wholesale, and events businesses in first year growth, resulting in regular business accounts• Provide continuous recommendations on how to creatively streamline and improve processes based on sales reports, trends, and creative market positioning, ultimately overseeing expansion, launch and health of three new restaurant locations over 8 months• Collaboratively create and develop rich social media and PR presence by working with PR representatives, media outlets, and owning website blog and email marketing campaigns for 1k+ audience

Mountain View, California

As an Event Coordinator for the Competitions team, I supported three of our Global Coding competitions: Code Jam, Hash Code, and Kickstart with year-round program planning, onsite event logistics execution, social media strategy, and more. Our team invites programmers around the world to grow, challenge, and celebrate their skills through our online competition platforms and active global community, in turn helping us building a robust and diverse pipeline of outstanding candidates, and collaborating cross-functionally and globally to build and refine partnerships and outreach. Check out my full role accomplishments below.•Established, owned, and drove successful external social media channels and communication strategies that resulted in 273% increase in engagement and 12k increase in followership in 8 months, resulting in rich online communities• Increased event registration numbers by over 500% within first year• Support the development and coordination for three global programs including managing all daily event related planning and logistics as well as long term strategy• Manage all external facing email aliases with positivity and enthusiasm• Travel on behalf of Google to support and execute global 3-day international events that reach 70k+ people• Identify, leverage, and partner with internal and external teams to develop and cultivate relations, strategies, and initiatives that foster growth and collaboration

• Executive Director of Greek Week, an annual week long event that integrates philanthropy, community building, and athletics for over 4,000 Greek affiliated members• Plan, implement, and manage annual Panhellenic wide Values Program for over 2,000 Greek affiliated women• Partner with internal and external campus organizations to develop and cultivate Panhellenic relations, strategies, and initiatives• Coordinate, plan, and direct internal campus-wide awards program & recognition ceremony• Represent and manage Cal Poly Panhellenic in community outreach efforts

• Provide continuous oversight in the development and review of guidelines pertaining to the University Union Advisory Board (UUAB)• Enhance infrastructure and daily operations by implementing team accountability systems• Serve as College of Liberal Art's representative • Review financial matters and make policy recommendations regarding ASI managed facilities to the University President • Serve as a member of the the ASI Business and Finance Committee• Serve as the Co-Chair to the ASI/UU Internal Review Committee

San Luis Obispo, California

• Supported community outreach to promote growth of the Hospice’s volunteer program• Created new social media platforms and enhanced/maintained previous social media accounts• Researched, created and analyzed media outlets relevant to organization’s needs• Tracked and reported current public relations activities and effectiveness• Assisted with smooth execution of 24-hour volunteer training program

San Francisco Bay Area

• Contacted up to 50 schools per day to coordinate and confirm meetings & workshops for recruiters• Called up to 50 families per day to strengthen relationships and collect donations• Daily e-mail and phone correspondence on behalf of the company• Handled client payment programs and kept accurate client finance records• Created and managed sub-branches for recruitment program