Kate Hare Email & Phone Number

Columbus, Oh, Us

Columbus, Oh, Us

• Develops and owns marketing plan for CoverMyMeds’ first-in-class tech-driven specialty product that streamlines patient access to specialty therapies. • Supports comprehensive marketing initiatives and strategic development for the Specialty business across all business units to develop content and materials that target the entire healthcare ecosystem: Pharma, Pharmacy, Payer, Provider and Patient.• Collaborates with executive leadership and key stakeholders across CoverMyMeds enterprise and other McKesson business units to align on go-to-market plans, to ensure clarity and concise communication to clients and prospects.• Coordinated and stood up Neurology user advisory board to inform continuous improvement efforts for FY21.• Implements robust media plans to promote and launch specialty product in market to drive awareness and leads with various audiences. • Works with manufacturers to support marketing needs at launch, includes close collaboration with manufacturer in-house marketing team or agency to ensure MLR review process, compliance, prescribing information, etc.

Dublin, Oh, Us

• Contributed to development of business strategy by conducting secondary research to build robust landscape assessment. • Develops and implements foundational marketing practices, processes and templates to create alignment across cross-functional teams. Has resulted in more targeted, comprehensive campaign and promotional initiatives that achieve successful outcomes. • Spearheads and manages Marketing content calendar to organize and drive collaborative opportunities between product teams. Since implementation cross-functional team engagement and adoption rate has increased ~60% and business is investing in platform to further drive success. • Partners with Sales team to determine priorities that inform marketing plan. Partnership has led to improved communication between the teams and streamlined, more effective initiatives. • Develops and executes marketing plan for Cardinal Health’s annual Retail Business Conference that hosts ~4,800 customers and vendors over four days, to include Sales support components, channel and content strategy and on-site promotion.

Columbus, Ohio, Us

• Plans and executes projects and campaign efforts that support the Nationwide Financial Annuities Strategy team • Manages a team to implement and drive day-to-day operations and project details, including: brief writing, timeline prioritization, resource allocation, budget planning, strategic alignment, and managing several client and vendor relationships• Streamlines processes when necessary to meet continual shifting demands and client deadlines• Responsible for leading 2017 project scoping, which includes coordinating 70+ efforts, their timelines and budgets through various partners to effectively plan for and align resources• Series 6 certified

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• Served as Marketing’s lead Operations partner under the CMO to drive information and initiatives through 800+ person Marketing organization• Created presentations for the enterprise and Board of Directors containing information on Marketing’s strategy, current campaigns and metrics• Designed and coordinated forum for executive leadership to determine annual objectives, and created framework to measure progress of those objectives throughout year. Resulted in a scorecard reviewed by executives to assess and drive next steps• Planned and facilitated an advertising agency “think tank” with head external agency partners to develop and drive CMO thought leadership

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• Improved creative processes within internal Creative Services team of 120• Led weekly department meetings to review current work in round table environment to assess if the work was on-track with client needs, message, branding and to discuss the creative and next steps• Drove cross-departmental projects to build departmental branding and align groups under One Agency vision, tracked progress to ensure quality, find efficiencies and meet deadlines. Projects include: One Agency sizzle reel, Quarterly Capstone Reviews, and the One Brand Documentary• Served on Associate Advisory Board to inform and connect associates, and led Creative Services’ fundraising efforts to benefit the Mid-Ohio Food Bank, grossing over $15,000

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• Managed relationships with internal business partners to align on and develop concepts and specs for their photography needs• Coordinated and managed all vendor relationships, including contract negotiations • Managed annual budget in excess of half a million dollars

Promoted brand through social media channels by creating regular content for the blog and Facebook pages. Consistently represented the brand and effectively facilitated personal and commercial client meetings resulting in a 40% increase in business from previous year. Worked with clients to develop creative direction that best represented their brand and effectively targeted their consumer.

Managed radio/television traffic and media availability, rates and buying schedules for Time Warner Cable, Donatos and International Delight accounts. Researched products, consumer and market trends for regular client and account team reports.

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Gained exposure to the inner workings of an advertising agency and learned processes used by account management, project management, media, creative and the production studio.

- Responsible for all PR and advertising to inform voters of the candidate and his campaign- Promoted campaign through fundraisers, dinners, and public events in various southeast Ohio counties- Organized budget allocation for campaign events in regards to planning events and advertising

Boston Heights, Ohio, Us

- Created and completed marketing charts for the third and fourth quarter. - Edited and completed all copywriting for the Arhaus “Annual Winter Sale” mailer.- Organized and put together yearly sales and accrual for the company.