Executive Legal Recruitment / Client Account Management: 100% attorney recruitment; establish direct active relationships with AM Law 100 candidates for submission to ideal client base. Assess candidates’ motivations for move, and define target list for job market approach, as well as preparation for client interviews, debrief and negotiation counseling upon offer.Recruiting Program Strategy Development: B2C + B2B brand value proposition, position statement / script development and training materials for all new legal recruiter new hires; as well as B2C website UX refinement, candidate journey templates, and outbound communications analysis and refinement.

Direct Hire Recruiting - Permanent Placement: Managing Partner, General Counsel, In-house Counsel, Attorney, Associate Attorney, Paralegal, Legal Secretary, File Clerks and Legal Receptionist.Specialty:In House Corporate Legal TeamsCivil Litigation Vertical StaffingComplex Business / IP LitigationClass-Action / Toxic Tort LitigationInsurance Litigation DefenseConstruction DefectPersonal InjuryCorporate Legal Department ConsultationCorporate Legal Operational Staffing and RefinementCommercial Real Estate Corporate Franchise LawComplex Contract AdministrationIP / Trademark / Patent Prosecution and Enforcement Processes

Direct Hire Recruiting - Permanent Placement: Managing Partner, General Counsel, In-house Counsel, Attorney, Associate Attorney, Paralegal, Legal Secretary, File Clerks and Legal Receptionist.Specialty:In House Corporate Legal TeamsCivil Litigation Vertical StaffingComplex Business / IP LitigationClass-Action / Toxic Tort LitigationInsurance Litigation DefenseConstruction DefectPersonal InjuryCorporate Legal Department ConsultationCorporate Legal Operational Staffing and RefinementCommercial Real Estate Corporate Franchise LawComplex Contract AdministrationIP / Trademark / Patent Prosecution and Enforcement Processes

Business Development, Franchise and New Sales Strategy"Connecting customers with companies that matter."Business development strategy, B2B lead generation, brand strategy and targeted marketing. Clients include:ACE Sushi, 250 location sushi kiosk franchise - Store design, local store marketing strategy- Operations analysis and strategy, labor model refinement: resulting in 30% increase in sales- Brand Strategy Development- Brand Identity Development- Pipeline Development and B2B Sales Deck Strategy- Franchisee attraction retention strategy Dog & Rooster, website design and development firm- Established Online Brand and Digital Marketing Platform- Brand Strategy Development: Market Research and Analysis and Identity Development- Copywriter for various branding projectsSan Diego Pretzel Co.- Wholesale Soft Pretzels- Brand Strategy - Social Media Unification- Brand Identity Development: Elevate brand from commodity status, identity and develop emotional bond. Tagline: “Real soft pretzels take real hard work.”SPiN Galactic - Franchise Process Development Presentation-Operations Process Refinement $250M annual restaurant group- Business Development Growth Strategy- New Service Model Development Digital Revolution, Digital media software consultant and UltraViolet architect- B2B Brand Strategy Development- Brand Identity Refinement

Responsible for domestic franchise recruitment, outfacing B2B brand strategy, and sales of territories valued at $5M - $10M each. Signed 66% of all franchisees; established new revenue generating nontraditional platform. Franchise Business Development / New Sales – Relationship builder with 80% deal closure rate, tasked with selling franchise-partnerships to multi-unit operators and large organizations (Macy’s, ARAMARK, Compass Group). Generated $2M+ in new partnership fees, 150+ store commitments and 20+ territories within 18 months. B2B Brand Strategy / Marketing – Refined standard B2B proposal deck and created specialized pitches, resulting in 100+ face-to-face new sales meetings; Developed B2B brand narrative introduced through public relations specialist targeting trade magazines. Drove interest from preferable candidates by 30% over 12 months. Nontraditional Platform Development / Brand Strategy – Devised and implemented Pinkberry On-Campus: established specialized brand strategy, B2B brand story, key-differentiators, manifesto and all related B2B marketing materials; created marketing deployment strategy targeting large concessionaires and independent universities, resulting in 6 campus locations in 12 months. Company Culture Development – Selected by CEO to develop Pinkberry’s corporate culture strategy targeting: 1) corporate employees, 2) corporate stores, and, after solidified, 3) franchisees and franchise-stores; Responsible for variety of Pinkberry personality and tone communication, including Pinkberry Holiday Carols, Facebook promotions, internal communication, and voice of company answering service. Known as Kateberry.

Longaker + Associates: Insurance Litigation Defense firm, supporting principal attorney with all litigation project / case management.Developed and Implemented business plan to expand his insurance defense litigation practice from 2 attorneys and 3 staff with $600,000 annual topline revenue to 6 attorneys and 7 staff with $2MM annual topline revenue.